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Straw Cleaning Brush

Fail

Prices span $2.10–$5.76, mostly outside the sweet spot, so Straw Cleaning Brush is a Fail.

Flapen Score
48
48 / 100
Top 46% of 638 Baby Products niches · +1 vs the category median of 47
Market size
£294K/yr392K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
56%top-5 click share · 9 brands · 11 sellers

Flapen Score

Straw Cleaning Brush against its category

The dotted line is the Baby Products average. Past it, Straw Cleaning Brush is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Straw Cleaning Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Straw Cleaning Brush 392K times last year and spent an estimated £294K. The top 5 brands take 92% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 20.6% of those searches ended in a purchase.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £294K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
20.6%
Market size, estimated
£294Ka year
Peak month
July1.5× the quietest month
Top search term
straw cleaner224K searches a year

02 · Price

A sale here is worth £3.64.

Listings sell for £3.64 on average, from £2.10 to £5.76. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £3.64 that is £9K to £11K a year per listing.

Average price
£3.64under the $15 to $100 sweet spot
Price range
£2.10–£5.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
£9K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #55 within Nursing & Feeding. It carries 685 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#55in Nursing & Feeding
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
685per listing
Listings tracked
21

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Straw Cleaning Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

11

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

3%

  • Brand 155%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 3%)

Demand

Straw Cleaning Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Straw Cleaning Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • straw cleaner224K/yr
  • straw cleaner brush67K/yr
  • straw brush29K/yr
  • straw brush cleaner14K/yr
  • straw cleaners12K/yr
  • straw cleaning brush11K/yr
  • stanley straw cleaner9K/yr
  • bottle straw cleaning brush5K/yr
  • long straw cleaner brush4K/yr
  • straw brushes for cleaning3K/yr

Reviews and returns

What reviews say buyers love and hate about Straw Cleaning Brush

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Cleaning”
13%of negative reviews mention “Ease Of Cleaning”
0.1%of orders come back
“Perfect, straw was looking grubby, as just squirting liquid down and rinsing wasn't cleaning the straw properly”
A buyer, on “Ease Of Cleaning”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Straw Cleaning Brush questions

Answered from the same tracked data.