Skip to content

Stokke Tripp Trapp Tray

Fail

Shoppers spend an estimated $76K a year here, so Stokke Tripp Trapp Tray is a Fail.

Flapen Score
43
43 / 100
Ranks 433 of 638 Baby Products niches · −4 vs the category median of 47
Market size
£76K/yr32K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
73%top-5 click share · 9 brands · 16 sellers

Flapen Score

Stokke Tripp Trapp Tray against its category

The dotted line is the Baby Products average. Past it, Stokke Tripp Trapp Tray is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stokke Tripp Trapp Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stokke Tripp Trapp Tray 32K times last year and spent an estimated £76K. The top 5 brands take 89% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
6.8%
Market size, estimated
£76Ka year
Top search term
stokke tripp trapp tray16K searches a year

02 · Price

A sale here is worth £34.22.

Listings sell for £34.22 on average, from £18.73 to £124.09. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £34.22 that is £0 to £3K a year per listing.

Average price
£34.22inside the $15 to $100 sweet spot
Price range
£18.73–£124.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #131 within Nursery. It carries 444 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
7.4%
Average rank
#131in Nursery
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
444per listing
Listings tracked
16

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Stokke Tripp Trapp Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

16

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

7%

  • Brand 130%
  • Brand 226%
  • Brand 325%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Stokke Tripp Trapp Tray search demand

Weekly searches over the year. Pick a range.

700500Spike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Stokke Tripp Trapp Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stokke tripp trapp tray16K/yr
  • tripp trapp tray12K/yr
  • stokke tray4K/yr

Reviews and returns

What reviews say buyers love and hate about Stokke Tripp Trapp Tray

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Cleaning”
27%of negative reviews mention “Size-Overall”
4.0%of orders come back
“It is also really large”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stokke Tripp Trapp Tray questions

Answered from the same tracked data.