Sterilizer
weak search conversion (1.3%) — Sterilizer doesn't clear our bar today.
Flapen Score
Ranks 406 of 638 Baby Products niches · −3 vs the category median of 47
Is Sterilizer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sterilizer is a £74K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 44/100.
Sterilizer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.9% over the last 90 days and 1.3% of searches end in a purchase.
£74K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 23 products
Top Sterilizer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Momcozy Bottle Steriliser and Dryer 8-in-1 Electric Steam Baby Bottle Steriliser for Baby Bottles Baby stuffs & Breast Pump Accessories
- Price
- £58.21
- Rating
- 4.2/5
- Reviews
- 1,079
- Age
- 1y ago
Grownsy Electric Steam Baby Bottle Steriliser and Dryer Removes 99.9% of Bacteria Bottle Sterilizer for Baby Bottles Pacifiers Pump Parts and Feeding Accessories
- Price
- £47.07
- Rating
- 4.5/5
- Reviews
- 1,047
- Age
- 12mo ago
Philips Avent Premium Baby Bottle Steriliser and Dryer Removes 99.9% of Bacteria Chemical Free Capacity 6 Bottles/Teats/Accessories Model SCF293/01
- Price
- £72.78
- Rating
- 4.4/5
- Reviews
- 426
- Age
- 5y ago
Tommee Tippee Complete Feeding Set Black with Electric Steam Steriliser Newborn Self-Sterilising Baby Bottles and Easiwarm Bottle Warmer Essential for Parents with Newborns
- Price
- £59.16
- Rating
- 4.5/5
- Reviews
- 884
- Age
- 3y ago
Tommee Tippee Supersteam Electric Steam Steriliser Black for Baby Bottles Soothers and Feeding Accessories Kills Viruses* and 99.9% of Harmful Bacteria 5-Minute Sterilisation Cycle
- Price
- £36.95
- Rating
- 4.2/5
- Reviews
- 4,285
- Age
- 7y ago
Trending
90-day click momentum
Booboo Baby Steam Steriliser for Baby Bottles Dummies Toys and Everyday Accessories - Large Capacity steriliser and Dryer with 72 Hour Storage - Fast 8 Minute Gentle Steam Sterilisation
- Price
- £48.71
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 3mo ago
Momcozy Bottle Steriliser and Dryer Modular Nesting Space Saving Design 6 Bottles Capacity 4 in 1 Compact Steriliser for Baby Bottles Breast Pump Parts & Newborn Essentials Drying Rack Included
- Price
- £48.60
- Rating
- 4.2/5
- Reviews
- 1,079
- Age
- 1y ago
Bear Bottle Washer Pro Baby Bottle Washer and Steriliser and Dryer - All in One Machine for Bottles Pump Parts & Baby Essentials with 90 Detergent Tablets - Effortless Time-Saving
- Price
- £171.57
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 11mo ago
Momcozy KleanPal Pro Baby Bottle Washer Steriliser & Dryer - All-in-One Steriliser for Bottles Breast Pump Parts & Baby Essentials
- Price
- £204.66
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 11mo ago
Tommee Tippee Supersteam Electric Steam Steriliser Black for Baby Bottles Soothers and Feeding Accessories Kills Viruses* and 99.9% of Harmful Bacteria 5-Minute Sterilisation Cycle
- Price
- £36.95
- Rating
- 4.2/5
- Reviews
- 4,285
- Age
- 7y ago
Newest
by launch dateBooboo Baby Steam Steriliser for Baby Bottles Dummies Toys and Everyday Accessories - Large Capacity steriliser and Dryer with 72 Hour Storage - Fast 8 Minute Gentle Steam Sterilisation
- Price
- £48.71
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 3mo ago
Bear Steriliser for Baby Bottles Electric Steam Baby Bottle Steriliser and Dryer All-in-One Steriliser 2 Layers Large for Baby Bottles Parts & Other Newborn Essentials - HEPA Filtration
- Price
- £38.45
- Rating
- 3.8/5
- Reviews
- 45
- Age
- 8mo ago
Momcozy KleanPal Pro Baby Bottle Washer Steriliser & Dryer - All-in-One Steriliser for Bottles Breast Pump Parts & Baby Essentials
- Price
- £204.66
- Rating
- 4.5/5
- Reviews
- 178
- Age
- 11mo ago
Bear Bottle Washer Pro Baby Bottle Washer and Steriliser and Dryer - All in One Machine for Bottles Pump Parts & Baby Essentials with 90 Detergent Tablets - Effortless Time-Saving
- Price
- £171.57
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 11mo ago
Grownsy Electric Steam Baby Bottle Steriliser and Dryer Removes 99.9% of Bacteria Bottle Sterilizer for Baby Bottles Pacifiers Pump Parts and Feeding Accessories
- Price
- £47.07
- Rating
- 4.5/5
- Reviews
- 1,047
- Age
- 12mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
77
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
51%
Top 20: 97%
Open market
10%
- Tommee Tippee31%
- momcozy26%
- GROWNSY12%
- AVENT11%
- Dr. Brown's5%
- Bear5%
- Open — no brand owns it (6 brands, 10%)
Sterilizer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Sterilizer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bottle steriliser and dryer49K/yr
- baby bottle steriliser and dryer15K/yr
- sterilizer13K/yr
- tommee tippee complete feeding set7K/yr
- steriliser and dryer4K/yr
- tommee tippee set4K/yr
- baby bottles and steriliser sets newborn3K/yr
- nanobebe steriliser283/yr
What reviews say buyers love and hate about Sterilizer
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Really handy to use”
“Good price”
“Excellent product”
“easy to clean”
“storage”
What buyers complain about
68% of reviews“Broke after 6 months”
“leaks a lot”
“Its a bit pricey”
“Yesterday 6th April it smoked out the entire kitchen with very toxic melted plastic smells”
“Absolutely garbage”
Sterilizer return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sterilizer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
