- Flapen Score
- 44 / 100Ranks 406 of 638 Baby Products niches · −3 vs the category median of 4744
- Market size
- £74K/yr96K searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 51%top-5 click share · 12 brands · 77 sellers
Flapen Score
Sterilizer against its category
The dotted line is the Baby Products average. Past it, Sterilizer is stronger. Inside it, weaker.
Market
The Sterilizer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sterilizer 96K times last year and spent an estimated £74K. The top 5 brands take 85% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £74Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- bottle steriliser and dryer49K searches a year
02 · Price
A sale here is worth £58.26.
Listings sell for £58.26 on average, from £13.22 to £204.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £58.26 that is £0 to £6K a year per listing.
- Average price
- £58.26inside the $15 to $100 sweet spot
- Price range
- £13.22–£204.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #33 within Nursing & Feeding. It carries 3,257 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #33in Nursing & Feeding
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,257per listing
- Listings tracked
- 23
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Sterilizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
77
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
51%
Top 20: 97%
Open market
10%
- Brand 131%
- Brand 226%
- Brand 312%
- Brand 411%
- Brand 55%
- Brand 65%
- Open — no brand owns it (6 brands, 10%)
Demand
Sterilizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Sterilizer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bottle steriliser and dryer49K/yr
- baby bottle steriliser and dryer15K/yr
- sterilizer13K/yr
- tommee tippee complete feeding set7K/yr
- steriliser and dryer4K/yr
- tommee tippee set4K/yr
- baby bottles and steriliser sets newborn3K/yr
- nanobebe steriliser283/yr
Reviews and returns
What reviews say buyers love and hate about Sterilizer
We read the reviews and the return reasons for every product selling here.
“Broke after 6 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sterilizer questions
Answered from the same tracked data.