Skip to content

Sterilising Fluid

Fail

The top 5 brands take 94% of clicks, so Sterilising Fluid is a Fail.

Flapen Score
43
43 / 100
Ranks 433 of 638 Baby Products niches · −4 vs the category median of 47
Market size
£118K/yr207K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
60%top-5 click share · 8 brands · 95 sellers

Flapen Score

Sterilising Fluid against its category

The dotted line is the Baby Products average. Past it, Sterilising Fluid is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sterilising Fluid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sterilising Fluid 207K times last year and spent an estimated £118K. The top 5 brands take 94% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
6.7%
Market size, estimated
£118Ka year
Peak month
January2.1× the quietest month
Top search term
milton199K searches a year

02 · Price

A sale here is worth £8.56.

Listings sell for £8.56 on average, from £2.60 to £17.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £8.56 that is £4K to £6K a year per listing.

Average price
£8.56under the $15 to $100 sweet spot
Price range
£2.60–£17.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #1,441 within Health & Baby Care. It carries 1,137 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
79%
Out of stock, average day
8.3%
Average rank
#1,441in Health & Baby Care
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,137per listing
Listings tracked
19

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Sterilising Fluid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

95

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

4%

  • Milton51%
  • SereneTouch17%
  • MILTON13%
  • ButterFox7%
  • KRISP6%
  • TDY Store3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Sterilising Fluid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Sterilising Fluid

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
17%of negative reviews mention “Leak-Proof”
0.2%of orders come back
“Leaks”
A buyer, on “Leak-Proof”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sterilising Fluid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data