Sterilising Bags
FailPrices span $5.20–$13.59, mostly outside the sweet spot, so Sterilising Bags is a Fail.
- Flapen Score
- 45 / 100Ranks 372 of 638 Baby Products niches · −2 vs the category median of 4745
- Market size
- £89K/yr82K searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 75%top-5 click share · 11 brands · 35 sellers
Flapen Score
Sterilising Bags against its category
The dotted line is the Baby Products average. Past it, Sterilising Bags is stronger. Inside it, weaker.
Market
The Sterilising Bags market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sterilising Bags 82K times last year and spent an estimated £89K. The top 5 brands take 82% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 13.1% of those searches ended in a purchase.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 13.1%
- Market size, estimated
- £89Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- sterilising bags23K searches a year
02 · Price
A sale here is worth £8.22.
Listings sell for £8.22 on average, from £5.20 to £13.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £8.22 that is £6K to £8K a year per listing.
- Average price
- £8.22under the $15 to $100 sweet spot
- Price range
- £5.20–£13.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Nursing & Feeding. It carries 1,044 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #39in Nursing & Feeding
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,044per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Sterilising Bags products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Medela Quick Clean MicroSteam and Sterllising Microwave Bags for Bottles Breast Pump & Parts | Eliminates 99.9 of Common Bacteria Germs 5 Count
- Price
- £9.85
- Rating
- 4.7/5
- Reviews
- 2,428
- Age
- 18y ago

Microwave Steriliser Bags Premium 10pc Pack by Max Strength Large & Durable Steam Bags for Baby Bottles Soothers Teethers & Training Cups 20 Uses Per Bag Marking System Chemical Free
- Price
- £8.12
- Rating
- 4.5/5
- Reviews
- 942
- Age
- 9y ago

Bimirth Microwave Steriliser Bags Pack of 16 Reusable Only 3 Minutes Cleaning Baby Bottles Pacifier Teethers & Training Cup Breast Pump Parts or Accessories 20 Uses Per Bag Chemical Free
- Price
- £7.89
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 2y ago

ARDO Microwave Bottle Steriliser Bag. Fast Easy Cleaning of Breast Pumps
- Price
- £8.39
- Rating
- 4.7/5
- Reviews
- 274
- Age
- 12y ago

Bimirth Microwave Steriliser Bags Steam Steriliser Bags Pack of 16 Reusable Cleaning Baby Bottles Pacifier Teethers & Training Cups 20 Uses Per Bag Only 3 Minutes Marking System Chemical Free
- Price
- £8.09
- Rating
- 4.4/5
- Reviews
- 510
- Age
- 5y ago
Trending
estimated 90-day click momentum
Microwave Steriliser Bags Large 10pcs Chemical-Free Steam Bags for Baby Bottles Teethers & Accessories 20 Uses Each Marking System Included
- Price
- £6.11
- Rating
- 3.5/5
- Reviews
- 13
- Age
- 8mo ago

Munchkin 6 Pack Cool Touch Baby Microwave Steriliser Bags
- Price
- £7.11
- Rating
- 4.8/5
- Reviews
- 4,449
- Age
- 10y ago

Medela Quick Clean MicroSteam and Sterllising Microwave Bags for Bottles Breast Pump & Parts | Eliminates 99.9 of Common Bacteria Germs 5 Count
- Price
- £9.85
- Rating
- 4.7/5
- Reviews
- 2,428
- Age
- 18y ago

haakaa Silicone Microwave Steriliser Bag for Baby Bottles Grey (1PC)
- Price
- £13.59
- Rating
- 3.7/5
- Reviews
- 59
- Age
- 2y ago

Microwave Steriliser Bags Premium 10pc Pack by Max Strength Large & Durable Steam Bags for Baby Bottles Soothers Teethers & Training Cups 20 Uses Per Bag Marking System Chemical Free
- Price
- £8.12
- Rating
- 4.5/5
- Reviews
- 942
- Age
- 9y ago
Newest
by launch date
Microwave Steriliser Bags Large 10pcs Chemical-Free Steam Bags for Baby Bottles Teethers & Accessories 20 Uses Each Marking System Included
- Price
- £6.11
- Rating
- 3.5/5
- Reviews
- 13
- Age
- 8mo ago

Bimirth Microwave Steriliser Bags Pack of 16 Reusable Only 3 Minutes Cleaning Baby Bottles Pacifier Teethers & Training Cup Breast Pump Parts or Accessories 20 Uses Per Bag Chemical Free
- Price
- £7.89
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 2y ago

haakaa Silicone Microwave Steriliser Bag for Baby Bottles Grey (1PC)
- Price
- £13.59
- Rating
- 3.7/5
- Reviews
- 59
- Age
- 2y ago

ECOOPTS 12 Count Microwave Steam Sterilizer Bags Reusable Micro-Steam Bags for Baby Bottles and Breast Pump Sterilizer Parts Microwave Steam Bags
- Price
- £6.70
- Rating
- 3.1/5
- Reviews
- 92
- Age
- 4y ago

Bimirth Microwave Steriliser Bags Steam Steriliser Bags Pack of 16 Reusable Cleaning Baby Bottles Pacifier Teethers & Training Cups 20 Uses Per Bag Only 3 Minutes Marking System Chemical Free
- Price
- £8.09
- Rating
- 4.4/5
- Reviews
- 510
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
35
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
13%
- Medela28%
- Bimirth22%
- Max Strength Pro16%
- ARDO9%
- haakaa7%
- Vital Baby5%
- Open — no brand owns it (5 brands, 13%)
Demand
Sterilising Bags search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Sterilising Bags search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sterilising bags23K/yr
- microwave steriliser bag21K/yr
- sterilising bags microwave12K/yr
- steriliser bags9K/yr
- steriliser bags for baby bottles5K/yr
- microwave steriliser bags3K/yr
- medela sterilising bags microwave4K/yr
- medela microwave steriliser bags2K/yr
- medela sterilising bags2K/yr
Reviews and returns
What reviews say buyers love and hate about Sterilising Bags
We read the reviews and the return reasons for every product selling here.
“Not as good as Munchkin brand”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sterilising Bags questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









