Star Blanket
FailDemand is soft, at -46.2% this quarter, so Star Blanket is a Fail.
- Flapen Score
- 43 / 100Ranks 433 of 638 Baby Products niches · −4 vs the category median of 4743
- Market size
- £53K/yr236K searches / yr
- 90-day growth
- -46.2%search demand this quarter
- Competition
- 32%top-5 click share · 24 brands · 30 sellers
Flapen Score
Star Blanket against its category
The dotted line is the Baby Products average. Past it, Star Blanket is stronger. Inside it, weaker.
Market
The Star Blanket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Star Blanket 236K times last year and spent an estimated £53K. The top 5 brands take 75% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -46.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 236K
- Growth, 90 days vs prior 90
- -46.2%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £53Ka year
- Top search term
- baby coat27K searches a year
02 · Price
A sale here is worth £13.32.
Listings sell for £13.32 on average, from £8.06 to £19.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.32 that is £1K to £3K a year per listing.
- Average price
- £13.32under the $15 to $100 sweet spot
- Price range
- £8.06–£19.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #82 within Nursery. It carries 346 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 98%
- Out of stock, average day
- 7.0%
- Average rank
- #82in Nursery
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 346per listing
- Listings tracked
- 65
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Star Blanket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Clair de Lune Star Fleece Baby Wrap Blanket 0-6 Months (Cream)
- Price
- £14.25
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 3y ago

Fairy Baby Baby Snowsuit Newborn Baby Bear Hooded Footed Romper Fleece Snowsuit Cartoon Flannel Zipper Jumpsuit Fall Winter Outfits White 59CM
- Price
- £13.96
- Rating
- 4.2/5
- Reviews
- 219
- Age
- 1y ago

Clair de Lune Star Fleece Baby Wrap Blanket 0-6 Months (Oatmeal)
- Price
- £14.38
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 3y ago

Fairy Baby Baby Snowsuit Newborn Baby Bear Hooded Footed Romper Fleece Snowsuit Cartoon Flannel Zipper Jumpsuit Fall Winter Outfits Brown 59CM
- Price
- £14.66
- Rating
- 4.2/5
- Reviews
- 219
- Age
- 1y ago

KIDDLETOWN Baby Snowsuit Newborn Winter Hooded Romper Fleece Snowsuit Baby Zipper Jumpsuit Cartoon Bear Winter Coat for Girls and Boys 0-3 Months
- Price
- £9.92
- Rating
- 4.4/5
- Reviews
- 195
- Age
- 1y ago
Trending
estimated 90-day click momentum
Era uma Vez Baby Bear Fleece Pramsuit Unisex Warm Hooded All-in-One with Ears Soft Sherpa Romper for Newborns & Toddlers (Deep Blue 3-6 MONTHS)
- Price
- £11.33
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 7mo ago

Newborn Infant Baby Boys Girls Cartoon Fleece Hooded Jacket Coat with Ears Warm Todder Kids Outwear Coat Zipper Up 3-6M
- Price
- £14.69
- Rating
- 4.6/5
- Reviews
- 1,542
- Age
- 7y ago

ChYoung Baby Snowsuit Onesie Newborn Baby Girl Boy Clothes Bear Hooded Footed Fleece Romper Fall Winter Outfits (White 3-6 Months)
- Price
- £10.06
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 1y ago

KIDDLETOWN Baby Hooded Jacket with Ears Warm Coats Warm Outwear Unisex Toddlers Sweater Jacket Coat Zipper Baby Coats Outwear for Fall Spring Autumn
- Price
- £10.30
- Rating
- 4.3/5
- Reviews
- 128
- Age
- 1y ago

KIDDLETOWN Baby Snowsuit Newborn Winter Hooded Romper Fleece Snowsuit Baby Zipper Jumpsuit Cartoon Bear Winter Coat for Girls and Boys 0-3 Months
- Price
- £10.32
- Rating
- 4.4/5
- Reviews
- 195
- Age
- 1y ago
Newest
by launch date
Era uma Vez Baby Bear Fleece Pramsuit Unisex Warm Hooded All-in-One with Ears Soft Sherpa Romper for Newborns & Toddlers (Deep Blue 3-6 MONTHS)
- Price
- £11.33
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 7mo ago

Clair de Lune Star Fleece Baby Wrap Blanket 6-12 Months (Sage Green)
- Price
- £17.14
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 10mo ago

Clair de Lune Star Fleece Baby Wrap Blanket 0-6 Months (Sage Green)
- Price
- £18.21
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 10mo ago

KIDDLETOWN Baby Snowsuit Newborn Winter Hooded Romper Fleece Snowsuit Baby Zipper Jumpsuit Cartoon Bear Winter Coat for Girls and Boys 0-3 Months
- Price
- £9.92
- Rating
- 4.4/5
- Reviews
- 195
- Age
- 1y ago

KIDDLETOWN Baby Snowsuit Newborn Winter Hooded Romper Fleece Snowsuit Baby Zipper Jumpsuit Cartoon Bear Winter Coat for Girls and Boys 0-3 Months
- Price
- £9.98
- Rating
- 4.4/5
- Reviews
- 195
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
24 rising
Sellers
30
Est. top-5 brand share
75%
Top 20: 98%
Est. top-5 click share
32%
Top 20: 62%
Open market
21%
- Clair de Lune23%
- Fairy Baby22%
- KIDDLETOWN18%
- Gajaous7%
- Era uma Vez5%
- JiAmy4%
Demand
Star Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.6× · 10 of 12 months tracked
Search terms
Top Star Blanket search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby coat27K/yr
- baby jacket14K/yr
- star blanket17K/yr
- pram suit18K/yr
- clair de lune star fleece baby wrap blanket17K/yr
- pramsuit17K/yr
- baby snowsuit25K/yr
- claire de lune star fleece11K/yr
- star fleece baby wrap11K/yr
- newborn coat7K/yr
Reviews and returns
What reviews say buyers love and hate about Star Blanket
We read the reviews and the return reasons for every product selling here.
“Sizing not right”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Star Blanket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









