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Stainless Steel Bowls Kids

Fail

Shoppers spend an estimated $52K a year here, so Stainless Steel Bowls Kids is a Fail.

Flapen Score
47
47 / 100
Ranks 319 of 638 Baby Products niches · on the category median
Market size
£52K/yr114K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
48%top-5 click share · 13 brands · 17 sellers

Flapen Score

Stainless Steel Bowls Kids against its category

The dotted line is the Baby Products average. Past it, Stainless Steel Bowls Kids is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Bowls Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stainless Steel Bowls Kids 114K times last year and spent an estimated £52K. The top 5 brands take 86% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
3.0%
Market size, estimated
£52Ka year
Top search term
stainless steel plates kids20K searches a year

02 · Price

A sale here is worth £15.14.

Listings sell for £15.14 on average, from £7.41 to £24.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.14 that is £2K to £4K a year per listing.

Average price
£15.14inside the $15 to $100 sweet spot
Price range
£7.41–£24.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #50 within Nursing & Feeding. It carries 412 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#50in Nursing & Feeding
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
412per listing
Listings tracked
30

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Stainless Steel Bowls Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

17

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

11%

  • Brand 161%
  • Brand 216%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (7 brands, 11%)

Demand

Stainless Steel Bowls Kids search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Stainless Steel Bowls Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stainless steel plates kids20K/yr
  • stainless steel baby plate21K/yr
  • stainless steel kids plates17K/yr
  • stainless steel baby feeding set8K/yr
  • stainless steel toddler plate11K/yr
  • stainless steel weaning set7K/yr
  • stainless steel suction plate baby7K/yr
  • stainless steel baby bowl6K/yr
  • kids stainless steel plates6K/yr
  • stainless steel bowls kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Bowls Kids

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
1.0%of orders come back
“A little small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Stainless Steel Bowls Kids questions

Answered from the same tracked data.