squatty potty
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£13.35avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.16–£24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£239K£239K/yr · 356K searches
Review moat
Okay2,613.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, squatty potty is a £239K/yr Amazon United Kingdom market (356K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
squatty potty market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £200K–£267K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 95%
- Out of stock
- 12.8%
- Avg brand age
- 34 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
31 rising
Sellers
39
Top-5 brand share
53%
Top 20: 91%
Top-5 click share
42%
Top 20: 82%
Open market
41%
- Squatty Potty17%
- MASS DYNAMIC12%
- Hey Nature10%
- MR.SIGA8%
- ASPIRE UK7%
- Tel Charme *6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top squatty potty search terms
- toilet stool96K/yr
- squatty potty60K/yr
- squatty potty for adults47K/yr
- toilet stool squat adult27K/yr
- poop stool23K/yr
- toilet foot stool adult14K/yr
- poo stool adult12K/yr
- toilet step adult10K/yr
- toilet stool for adults8K/yr
- poop stool for adults9K/yr
Top squatty potty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MASS DYNAMIC Folding Squatting Toilet Stool | 7 Inch Non-Slip Bathroom Step Stool | Anti Constipation Natural & Comfortable Squat Aid Stool
MASS DYNAMIC£11.544.6★1,433 rev
Squatty Potty The Original Toilet Stool - Bamboo Flip 7 & 9 Height Brown
Squatty Potty£22.434.6★17,089 rev
HOCA Original Bathroom Toilet Stool Medically Tested Squatting Toilet Stool Non-invasive Remedy for Haemorrhoids Constipation IBS Flatulence Bloating - Aligns Colon for Complete Bowel Movement
Hey Nature£15.934.6★7,797 rev
MR.SIGA Toilet Stool Squat Adult Bathroom Foot Stool Off-white & Dark Gray
MR.SIGA£24.734.7★1,847 rev
ASPIRE UK Squatting Toilet Stool 7 inch Non-Slip Bathroom Step Up Stool Relieves Constipation Bloating | Aligns the Colon for Faster Easier Relief | Proper Toilet Posture for Healthier Results
ASPIRE UK£8.804.5★953 rev
Newest
by launch date
Toilet Stool for Bathroom Non-Slip Potty Stool for Pooping Toilet Step Stool for Adults/Seniors/Kids(1count) (white)
Ruheaou£10.3426 rev
Bamboo Toilet Stool for Bathroom 7 Inches Foldable Poop Stool with Non-Slip Pads
HAYSLAND£19.3819 rev
6.7 Inch Squatting Toilet Stool for Adults Toilet Foot Pooping Stool for Bathroom Non-Slip PottyStool for Pooping (Black)
HAYSLAND£10.2911 rev
Foldable Toilet Stool Bamboo Wood Squatty Potty for adults Ergonomic Poop stool - Poo Stool for Hemorrhoids Constipation Bloating
Lureon£15.8020 rev
GedFong 17cm Folding Toilet Stool Non-Slip Bathroom Footrest Space-Saving Foldable Toilet Stool with Aroma Compartment PP Material Algae Green
GedFong£15.1830 rev
Trending
90-day click momentum
HomlyPro Toddler Step Stool for Toilet & Sink Grey 176 lbs Capacity Non-Slip Bathroom Foot Stool for Kids Sturdy Plastic Potty Training Booster Step with Anti-Skid Surface
HomlyPro£4.164.4★
Toilet Stool for Bathroom Non-Slip Potty Stool for Pooping Toilet Step Stool for Adults/Seniors/Kids(1count) (white)
Ruheaou£10.344.0★
Toilet Step Stool Toilet Assistance Steps Bathroom Toilet Stool Foldable Toilet Stool Fits All Toilets Folds for Easy StoragWhite
Deyuoau£11.344.3★
Foldable Toilet Stool Bamboo Wood Squatty Potty for adults Ergonomic Poop stool - Poo Stool for Hemorrhoids Constipation Bloating
Lureon£15.804.2★
Bamboo Toilet Stool 7.8 Inch Foldable Toilet Step Stool for Adults - Non-Slip Bathroom Step Stool for Kids & Seniors for Constipation Relief Portable Easy Clean Space Saving Design (Wood)
Tel Charme *£15.363.8★
What buyers say about squatty potty
What buyers praise and complain about, mined from review topics.What buyers love
“It is sturdy”
“Excellent Product”
“Worth the money”
“Easy to use”
“Just what I needed”
“fits perfectly”
“non slip”
“It can be cleaned easily with bathroom cleaners”
“Very comfortable”
“It's not too heavy”
What buyers complain about
“Quality control issues”
“Absolute Junk, not fit for purpose”
“Collapsed on first use”
“Not sturdy enough”
“anatomy was not working as it should be”
“come apart into three pieces, slightly misleading”
“Buy cheap buy twice”
“its cheap hard plastic made to look like it was fabric”
“Not easy to store when not in use though”
“takes a bit tricky closing it”
Top return reasons
Common questions
- Is squatty potty profitable to sell on Amazon United Kingdom?
- The niche generates £239K/yr across 42 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the squatty potty niche?
- 31 brands and 39 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in squatty potty?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.6%.
- When does demand for squatty potty peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the squatty potty niche?
- Listings span £4.16–£24.94; the average listing price is £13.35 (sweet spot $15–$100). The average incumbent carries 2,614 reviews — the moat a new listing must climb.