Squatty Potty
Squatty Potty shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 11% of 638 Baby Products niches · +11 vs the category median of 47
Is Squatty Potty profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Squatty Potty is a £239K/yr Amazon United Kingdom market (356K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 58/100.
Squatty Potty: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -6.1% over the last 90 days and 5.0% of searches end in a purchase.
£239K
revenue / yr
Who owns the niche?
The top 5 brands hold 53% of demand, so 47% of the market is open.
47%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 42 products
Top Squatty Potty products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MASS DYNAMIC Folding Squatting Toilet Stool | 7 Inch Non-Slip Bathroom Step Stool | Anti Constipation Natural & Comfortable Squat Aid Stool
- Price
- £11.54
- Rating
- 4.6/5
- Reviews
- 1,433
- Age
- 5y ago
Squatty Potty The Original Toilet Stool - Bamboo Flip 7 & 9 Height Brown
- Price
- £22.43
- Rating
- 4.6/5
- Reviews
- 17,089
- Age
- 7y ago
HOCA Original Bathroom Toilet Stool Medically Tested Squatting Toilet Stool Non-invasive Remedy for Haemorrhoids Constipation IBS Flatulence Bloating - Aligns Colon for Complete Bowel Movement
- Price
- £15.93
- Rating
- 4.6/5
- Reviews
- 7,797
- Age
- 11y ago
MR.SIGA Toilet Stool Squat Adult Bathroom Foot Stool Off-white & Dark Gray
- Price
- £24.73
- Rating
- 4.7/5
- Reviews
- 1,847
- Age
- 2y ago
ASPIRE UK Squatting Toilet Stool 7 inch Non-Slip Bathroom Step Up Stool Relieves Constipation Bloating | Aligns the Colon for Faster Easier Relief | Proper Toilet Posture for Healthier Results
- Price
- £8.80
- Rating
- 4.5/5
- Reviews
- 953
- Age
- 5y ago
Trending
90-day click momentum
HomlyPro Toddler Step Stool for Toilet & Sink Grey 176 lbs Capacity Non-Slip Bathroom Foot Stool for Kids Sturdy Plastic Potty Training Booster Step with Anti-Skid Surface
- Price
- £4.16
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 4y ago
Toilet Stool for Bathroom Non-Slip Potty Stool for Pooping Toilet Step Stool for Adults/Seniors/Kids(1count) (white)
- Price
- £10.34
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 5mo ago
Toilet Step Stool Toilet Assistance Steps Bathroom Toilet Stool Foldable Toilet Stool Fits All Toilets Folds for Easy StoragWhite
- Price
- £11.34
- Rating
- 4.3/5
- Reviews
- 70
- Age
- 1y ago
Foldable Toilet Stool Bamboo Wood Squatty Potty for adults Ergonomic Poop stool - Poo Stool for Hemorrhoids Constipation Bloating
- Price
- £15.80
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 10mo ago
Bamboo Toilet Stool 7.8 Inch Foldable Toilet Step Stool for Adults - Non-Slip Bathroom Step Stool for Kids & Seniors for Constipation Relief Portable Easy Clean Space Saving Design (Wood)
- Price
- £15.36
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 1y ago
Newest
by launch dateToilet Stool for Bathroom Non-Slip Potty Stool for Pooping Toilet Step Stool for Adults/Seniors/Kids(1count) (white)
- Price
- £10.34
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 5mo ago
Bamboo Toilet Stool for Bathroom 7 Inches Foldable Poop Stool with Non-Slip Pads
- Price
- £19.38
- Rating
- 5.0/5
- Reviews
- 19
- Age
- 8mo ago
6.7 Inch Squatting Toilet Stool for Adults Toilet Foot Pooping Stool for Bathroom Non-Slip PottyStool for Pooping (Black)
- Price
- £10.29
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 8mo ago
Foldable Toilet Stool Bamboo Wood Squatty Potty for adults Ergonomic Poop stool - Poo Stool for Hemorrhoids Constipation Bloating
- Price
- £15.80
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 10mo ago
GedFong 17cm Folding Toilet Stool Non-Slip Bathroom Footrest Space-Saving Foldable Toilet Stool with Aroma Compartment PP Material Algae Green
- Price
- £15.18
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
31 rising
Sellers
39
Top-5 brand share
53%
Top 20: 91%
Top-5 click share
42%
Top 20: 82%
Open market
41%
- Squatty Potty17%
- MASS DYNAMIC12%
- Hey Nature10%
- MR.SIGA8%
- ASPIRE UK7%
- Tel Charme *6%
Squatty Potty demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Squatty Potty search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toilet stool96K/yr
- squatty potty60K/yr
- squatty potty for adults47K/yr
- toilet stool squat adult27K/yr
- poop stool23K/yr
- toilet foot stool adult14K/yr
- poo stool adult12K/yr
- toilet step adult10K/yr
- toilet stool for adults8K/yr
- poop stool for adults9K/yr
What reviews say buyers love and hate about Squatty Potty
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“It is sturdy”
“Excellent Product”
“Worth the money”
“Easy to use”
“Just what I needed”
What buyers complain about
54% of reviews“Quality control issues”
“Absolute Junk, not fit for purpose”
“Collapsed on first use”
“Not sturdy enough”
“anatomy was not working as it should be”
Squatty Potty return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Squatty Potty questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
