Squatty Potty

Shoppers searched for this 356K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £239K a year.

Searches, last 12 months

356K

Growth, 90 days vs prior 90

-6.1%

Conversion, latest week

5.0%

Market size, estimated

£239Ka year

Peak month

January1.4× the quietest month

Top search term

toilet stool96K searches a year

Listings sell for £13.35 on average, from £4.16 to £24.94. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.35 that is £3K to £7K a year per listing.

Average price

£13.35under the $15 to $100 sweet spot

Price range

£4.16–£24.94

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£3K–£7K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #29 within Nursery. It carries 2,614 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

76%

Out of stock, average day

12.8%

Average rank

#29in Nursery

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,614per listing

Listings tracked

42

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months