size 7 nappy pants
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great£18.01avg listing price — sweet spot $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Good£4.43–£41.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£427K£427K/yr · 274K searches
Review moat
Okay1,977.63avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, size 7 nappy pants is a £427K/yr Amazon United Kingdom market (274K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 59/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £540K–£720K
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 8.6%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 67%
- Out of stock
- 2.8%
- Avg brand age
- 48 months
- Avg seller age
- 168 days
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
91
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
4%
- Pampers63%
- Pura11%
- by Amazon9%
- Nutmeg5%
- Bambo Nature5%
- HUGGIES2%
- Open — no brand owns it (5 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 30 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pampers Baby-Dry Nappy Pants Size 8 44 Nappies 17kg+ Jumbo+ Pack 360 Fit to Help Prevent Gaps and Leaks
Pampers£14.964.7★35 rev
Pampers Baby Dry Size 8 x52
Pampers£14.514.7★504 rev
Pampers Baby-Dry Pants Size 8 117 Nappies 17kg+ 360 Fit Helps Prevent Leaks
Pampers£41.604.7★6,424 rev
Pura Nappy Pants Size 8 15 Count 19kg+ 360 Stretch Fit Potty Training Pants for Hypoallergenic & Sensitive Skin Up to 12 Hours Overnight Leak Protection Totally Chlorine Free
Pura£5.934.0★88 rev
Pampers Baby-Dry Nappy Pants Size 8 117 Nappies 17kg+ Monthly Pack 360 Fit To Help Prevent Gaps And Leaks
Pampers£29.504.6★408 rev
Newest
by launch date
by Amazon Disney Nappy Pants - Size 7 (17+ kg) - 56 Pants
by Amazon£11.017,046 rev
by Amazon Disney Nappy Pants - Size 7 (17+ kg) - 112 Pants (2 Pack x 56)
by Amazon£18.697,046 rev
Kit & Kin Premium Nappy Pants Size 8 | 19 kg+ / 41 lbs+ | Maxi Pull Ups | 6 Packs / 84 Pants | Hypoallergenic | Vegan & Chlorine-Free | Superior up to 12 Hour Leak Protection
Kit & Kin£38.24229 rev
PAMPERS Pants Size 8 Baby Dry Nappies 102 Nappies (+ 18 kg)
Pampers£38.8653 rev
Nutmeg Ultra Dry Pants Size 8 Pack of 24
Nutmeg£4.650 rev
Trending
90-day click momentumby Amazon Disney Nappy Pants - Size 7 (17+ kg) - 112 Pants (2 Pack x 56)
by Amazon£18.694.2★
by Amazon Disney Nappy Pants - Size 7 (17+ kg) - 56 Pants
by Amazon£11.014.2★
Potty Training Pants for Boys Girls6 Packs Reusable Baby Toddler Training Pants Soft Washable 2-6 Years (as8 Age 3_Years Regular Blue)
Heekcaa£19.494.2★
Pampers - Baby Dry - Size 8 - Small pack - 28 pieces - 17+ kg
Pampers£23.375.0★
FLYISH DIRECT Potty Training Pants Reusable Diaper Skirts 100% Cotton Absorbent Toilet Training Pants for Boys 2 Pieces Waterproof Potty Pants for Toddlers 7-9 Years Bulldog
FLYISH DIRECT£24.993.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“sizing is accurate as I ordered them for our 2.5 year old grandson”
“Amazing quality for the price 💯 These nappies have been an amazing find”
“These are somewhat comfortable”
“which is cheaper than here”
“with no leaks at all so far”
“They feel soft against the skin”
“Absorbent”
“a cute design for children”
“Easy to use”
“the elasticated waistband makes them easy to pull on”
What buyers complain about
“Not leakproof”
“Within 2 days his bum had a rash”
“Really poor value for money”
“Not very absorbant”
“Very thin nappy pants”
“I can't say about its comfort as I'm not the one wearing it”
“She said the dont keep the moisture away from the skin either”
“has left my lo sore and itchy”
“maybe won't last him quite as long size-wise”
“they do appear a little smaller”
Top return reasons
Common questions
- Is size 7 nappy pants profitable to sell on Amazon United Kingdom?
- The niche generates £427K/yr across 30 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Worth a look (59/100).
- How competitive is the size 7 nappy pants niche?
- 11 brands and 91 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in size 7 nappy pants?
- Top complaints mined from reviews: Leak-Proof, Allergies, Value For Money. The return rate is 0.1%.
- When does demand for size 7 nappy pants peak?
- Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the size 7 nappy pants niche?
- Listings span £4.43–£41.60; the average listing price is £18.01 (sweet spot $15–$100). The average incumbent carries 1,978 reviews — the moat a new listing must climb.
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