Size 7 Nappy Pants

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £427K a year.

Searches, last 12 months

274K

Growth, 90 days vs prior 90

+8.5%

Conversion, latest week

8.6%

Market size, estimated

£427Ka year

Peak month

June1.8× the quietest month

Top search term

pampers size 864K searches a year

Listings sell for £18.01 on average, from £4.43 to £41.60. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £18.01 that is £23K to £27K a year per listing.

Average price

£18.01inside the $15 to $100 sweet spot

Price range

£4.43–£41.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

£23K–£27K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #71 within Nappy Changing. It carries 1,978 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

77%

Out of stock, average day

2.8%

Average rank

#71in Nappy Changing

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,978per listing

Listings tracked

30

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months