sippy cup
Skip itPrices mostly outside the sweet spot ($3.89–$14.11) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£510K£510K/yr · 1.2M searches
Review moat
Okay3,084.87avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.13avg listing price — sweet spot $15–$100
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad£3.89–£14.11cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sippy cup is a £510K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
sippy cup market data
- Units sold / yr
- 60K–80K
- avg 1,250–1,500/product
- Revenue / yr
- £488K–£650K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 1.0%
- Avg brand age
- 42 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
68
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
45%
Top 20: 80%
Open market
5%
- Munchkin39%
- Tommee Tippee33%
- NUK10%
- TUM TUM5%
- Nuby4%
- Vital Baby4%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top sippy cup search terms
- sippy cup186K/yr
- tommee tippee sippy cup97K/yr
- munchkin 360 cup101K/yr
- baby water bottle86K/yr
- toddler cup94K/yr
- baby cup85K/yr
- sippy cup 6+ months70K/yr
- sippy cup 12+ months63K/yr
- sippy cups54K/yr
- 360 cup34K/yr
Top sippy cup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tommee Tippee First Cup 190ml Non-Spill Sippy Cup for Babies 4 Months+ with Free-Flow Flip-Down Spout and Easy to Hold Handles Orange Blue and Green 3 Pack
Tommee Tippee£7.744.5★887 rev
Munchkin 2 Pack Miracle 360 Baby Sippy Cup | LeakProof | 207ml | Blue/Green
Munchkin£8.634.6★16,140 rev
Munchkin 2 Pack Miracle 360 Baby Trainer Cup |2Pack|| 207ml | Pink/Purple
Munchkin£7.784.6★16,132 rev
Munchkin 2 Pack Miracle 360 Baby Sippy Cup | Leakproof | 207ml | Blue/Purple
Munchkin£8.874.6★16,140 rev
Tommee Tippee Insulated Active Spout Cup 266ml Non-Spill Water Bottle for Toddlers 12 Months+ Insulated to Help Keep Their Drinks Cool Pink and Purple 2 Pack
Tommee Tippee£8.524.3★1,104 rev
Newest
by launch dateTommee Tippee First Cup 190ml Non-Spill Sippy Cup for Babies 4 Months+ with Free-Flow Flip-Down Spout and Easy to Hold Handles Orange Blue and Green 3 Pack
Tommee Tippee£7.74887 rev
Munchkin Mighty Grip 3 Pack Baby Cups | Leakproof | 296ml | Blue/Green
Munchkin£8.61220 rev
Tommee Tippee Insulated Active Spout Cup 266ml Non-Spill Water Bottle for Toddlers 12 Months+ Insulated to Help Keep Their Drinks Cool Pink and Purple 2 Pack
Tommee Tippee£8.521,104 rev
Tommee Tippee Trainer Straw Cup 240ml Easy Transition Toddler Cup for 6 Months+ with Silicone Weighted Straw and Easy-Hold Handles Pink and Purple 2 Pack
Tommee Tippee£8.501,208 rev
Tommee Tippee Insulated Active Spout Cup 266ml Non-Spill Water Bottle for Toddlers 12 Months+ Insulated to Help Keep Their Drinks Cool Blue and Yellow 2 Pack
Tommee Tippee£8.511,104 rev
Trending
90-day click momentumMunchkin 2 Pack Miracle 360 Baby Sippy Cup | Leakproof | 207ml | Blue/Purple
Munchkin£8.874.6★
Vital Baby Hydrate Free Flow Cup 200ml First Sippy Cup 4m+ Flip-Down Spout EarthSmart Biodegradable Easy-Grip & Dishwasher Safe BPA-Free 2 Pack
Vital Baby£3.894.4★
Munchkin 2 Pack Miracle 360 Baby Trainer Cup |2Pack|| 207ml | Pink/Purple
Munchkin£7.784.6★
TUM TUM Tippy Up Free Flow Sippy Cup (No Valve) Sippy Cup for Toddlers 200ml BPA Free (Boris Bear S3)
TUM TUM£8.274.6★
Munchkin Mighty Grip 3 Pack Baby Cups | Leakproof | 296ml | Blue/Green
Munchkin£8.614.3★
What buyers say about sippy cup
What buyers praise and complain about, mined from review topics.What buyers love
“Leak proof”
“However, really good quality bottle”
“Easy to use”
“Good value for money”
“Cleans well”
“Good size”
“The design is really cute”
“makes feeding time much easier”
“The cups are durable”
“Works as says”
What buyers complain about
“Keeps leaking”
“Breaks when it comes off”
“Poor quality”
“difficult to clean”
“Its a bit hard to open the lid”
“Doesnt work”
“Unfortunately its not so robust as I hoped”
“Unfortunately, resulted in a choking incident”
“very expensive”
“Poor straw design”
Top return reasons
Common questions
- Is sippy cup profitable to sell on Amazon United Kingdom?
- The niche generates £510K/yr across 39 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the sippy cup niche?
- 10 brands and 68 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in sippy cup?
- Top complaints mined from reviews: Leak-Proof, Durability, Quality-Overall. The return rate is 0.6%.
- When does demand for sippy cup peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the sippy cup niche?
- Listings span £3.89–£14.11; the average listing price is £8.13 (sweet spot $15–$100). The average incumbent carries 3,085 reviews — the moat a new listing must climb.