Sippy Cup

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £510K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-8.9%

Conversion, latest week

5.4%

Market size, estimated

£510Ka year

Peak month

January1.3× the quietest month

Top search term

sippy cup186K searches a year

Listings sell for £8.13 on average, from £3.89 to £14.11. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £8.13 that is £10K to £12K a year per listing.

Average price

£8.13under the $15 to $100 sweet spot

Price range

£3.89–£14.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

1,250–1,500

Revenue per listing a year

£10K–£12K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #18 within Nursing & Feeding. It carries 3,085 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#18in Nursing & Feeding

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,085per listing

Listings tracked

39

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months