silverette nursing cups
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£25.35avg listing price — sweet spot $15–$100
Price range
Incredible£14.95–£47.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£182K£182K/yr · 77K searches
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,686.43avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, silverette nursing cups is a £182K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
silverette nursing cups market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £152K–£203K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #166
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 86%
- Out of stock
- 6.0%
- Avg brand age
- 31 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
16
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- COVERbasics45%
- KOALA BABYCARE25%
- BABYHIG9%
- THE MOMFY8%
- Lansinoh8%
- Silverette5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top silverette nursing cups search terms
- silverette nursing cups41K/yr
- silver cups breastfeeding26K/yr
- metal nipple shield breastfeeding4K/yr
- silver breastfeeding cups2K/yr
- silverettes nursing cups1K/yr
- breastfeeding silver cups976/yr
- silver nipple cups breastfeeding473/yr
Top silverette nursing cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COVERbasics Original Italian Silver Nursing Cups - Nipple Shields for Breastfeeding - Helps Soothe and Protect Sore Nipples - Dermatologically Tested - Medical Device (Regular)
COVERbasics£14.954.5★1,941 rev
Koala Babycare Silver Nipple Shields - Silver Cups Breastfeeding for Nursing Newborn - Protect and Soothe Your Nursing Nipples - Made in Italy - Medical Device Class 1 -Tri-Laminate Silver
KOALA BABYCARE£21.734.4★8,039 rev
The Orginal Silver Nursing Cups Silver Nipple Shields for Breastfeeding - Nipple Guards Protector for Breastfeeding - Nipple Shields for Nursing Newborn Nickel Free 925 Silver
BABYHIG£17.704.2★724 rev
The MOMFY Silver Nursing Cups Silver Nipple Shields - Trilaminated Protective Breast Shields for Breastfeeding Dermatologically Tested | Nickel Free | Free Storage Pouch
THE MOMFY£18.214.6★81 rev
Lansinoh Silver Nipple Cups - 999 Nickel Free Silver Nipple Shields for Breastfeeding - Naturally Protects and Helps Heal Sore Nipples - Postpartum - Breast Feeding Essentials
Lansinoh£34.434.4★108 rev
Newest
by launch dateLansinoh Silver Nipple Cups - 999 Nickel Free Silver Nipple Shields for Breastfeeding - Naturally Protects and Helps Heal Sore Nipples - Postpartum - Breast Feeding Essentials
Lansinoh£34.43108 rev
The MOMFY Silver Nursing Cups Silver Nipple Shields - Trilaminated Protective Breast Shields for Breastfeeding Dermatologically Tested | Nickel Free | Free Storage Pouch
THE MOMFY£18.2181 rev
The Orginal Silver Nursing Cups Silver Nipple Shields for Breastfeeding - Nipple Guards Protector for Breastfeeding - Nipple Shields for Nursing Newborn Nickel Free 925 Silver
BABYHIG£17.70724 rev
COVERbasics Original Italian Silver Nursing Cups - Nipple Shields for Breastfeeding - Helps Soothe and Protect Sore Nipples - Dermatologically Tested - Medical Device (Regular)
COVERbasics£14.951,941 rev
Koala Babycare Silver Nipple Shields - Silver Cups Breastfeeding for Nursing Newborn - Protect and Soothe Your Nursing Nipples - Made in Italy - Medical Device Class 1 -Tri-Laminate Silver
KOALA BABYCARE£22.918,039 rev
Trending
90-day click momentum
Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials Pure 925 Silver Nipple Shields for Breastfeeding Newborn Lightweight Nursing Cups Small Size
Silverette£47.574.5★
COVERbasics Original Italian Silver Nursing Cups - Nipple Shields for Breastfeeding - Helps Soothe and Protect Sore Nipples - Dermatologically Tested - Medical Device (Regular)
COVERbasics£14.954.5★
Koala Babycare Silver Nipple Shields - Silver Cups Breastfeeding for Nursing Newborn - Protect and Soothe Your Nursing Nipples - Made in Italy - Medical Device Class 1 -Tri-Laminate Silver
KOALA BABYCARE£22.914.4★
The MOMFY Silver Nursing Cups Silver Nipple Shields - Trilaminated Protective Breast Shields for Breastfeeding Dermatologically Tested | Nickel Free | Free Storage Pouch
THE MOMFY£18.214.6★
Lansinoh Silver Nipple Cups - 999 Nickel Free Silver Nipple Shields for Breastfeeding - Naturally Protects and Helps Heal Sore Nipples - Postpartum - Breast Feeding Essentials
Lansinoh£34.434.4★
What buyers say about silverette nursing cups
What buyers praise and complain about, mined from review topics.What buyers love
“Worth it”
“Now that I'm four months into my breastfeeding journey, I still use them every now and again”
“they are incredibly high quality, smooth, durable, and very easy to clean”
“They are comfortable”
“easy to use”
“simple to clean”
“Exactly as described”
“Good size”
“Life saver”
“They were dry and clean”
What buyers complain about
“Does not serve the purpose”
“Was worried from reading reviews”
“They are expensive”
“A bit small”
“I found them uncomfortable and caused irritation”
“I found them uncomfortable and caused irritation”
“Not as advertised”
“These are extremely thin layered silver to the point copper is leaching through”
“I said yeah why not should be reusable”
“the actual product box looked like itd been through some things”
Top return reasons
Common questions
- Is silverette nursing cups profitable to sell on Amazon United Kingdom?
- The niche generates £182K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the silverette nursing cups niche?
- 6 brands and 16 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in silverette nursing cups?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Value For Money. The return rate is 1.8%.
- When does demand for silverette nursing cups peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the silverette nursing cups niche?
- Listings span £14.95–£47.57; the average listing price is £25.35 (sweet spot $15–$100). The average incumbent carries 3,686 reviews — the moat a new listing must climb.