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Silverette Nursing Cups

Fail

The top 5 products take 92% of clicks, so Silverette Nursing Cups is a Fail.

Flapen Score
45
45 / 100
Ranks 372 of 638 Baby Products niches · −2 vs the category median of 47
Market size
£182K/yr77K searches / yr
90-day growth
+7.0%search demand this quarter
Competition
92%top-5 click share · 6 brands · 16 sellers

Flapen Score

Silverette Nursing Cups against its category

The dotted line is the Baby Products average. Past it, Silverette Nursing Cups is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silverette Nursing Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silverette Nursing Cups 77K times last year and spent an estimated £182K. The top 5 brands take 95% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
9.4%
Market size, estimated
£182Ka year
Peak month
July1.4× the quietest month
Top search term
silverette nursing cups41K searches a year

02 · Price

A sale here is worth £25.35.

Listings sell for £25.35 on average, from £14.95 to £47.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £25.35 that is £13K to £19K a year per listing.

Average price
£25.35inside the $15 to $100 sweet spot
Price range
£14.95–£47.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£13K–£19K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #166 within Nursing & Feeding. It carries 3,686 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
6.0%
Average rank
#166in Nursing & Feeding
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,686per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Silverette Nursing Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

16

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 225%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Silverette Nursing Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Silverette Nursing Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silverette nursing cups41K/yr
  • silver cups breastfeeding26K/yr
  • metal nipple shield breastfeeding4K/yr
  • silver breastfeeding cups2K/yr
  • silverettes nursing cups1K/yr
  • breastfeeding silver cups976/yr
  • silver nipple cups breastfeeding473/yr

Reviews and returns

What reviews say buyers love and hate about Silverette Nursing Cups

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
22%of negative reviews mention “Functionality-Overall”
1.8%of orders come back
“Does not serve the purpose”
A buyer, on “Functionality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silverette Nursing Cups questions

Answered from the same tracked data.