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Silverette Nursing Cups

a concentrated shelf (top 5 take 92% of clicks) — Silverette Nursing Cups doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 372 of 638 Baby Products niches · −2 vs the category median of 47

Market size 37Growth 34Conversion 84Competition 6Returns 79Price range 95Avg price 95Brand share 12Review moat 28Quality gap 53
This niche Category average · 638 niches

Is Silverette Nursing Cups profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silverette Nursing Cups is a £182K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 45/100.

Silverette Nursing Cups: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.0% over the last 90 days and 9.4% of searches end in a purchase.

£182K

revenue / yr

Units sold / yr8K
Search volume / yr+7.0%77K
Conversion rate9.4%
Avg price£25.35

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers6 · 16
Top-5 product click share92%
Open market5%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement86%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews3,686

Top Silverette Nursing Cups products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

£0£27K£55K£82K£109K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

16

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • COVERbasics45%
  • KOALA BABYCARE25%
  • BABYHIG9%
  • THE MOMFY8%
  • Lansinoh8%
  • Silverette5%

Silverette Nursing Cups demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR9.4%Products7Brands6Top 5 Brands95%OOS Rate6.0%Rating4.4★Reviews3,686Avg BSR#166
3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Silverette Nursing Cups search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • silverette nursing cups41K/yr
  • silver cups breastfeeding26K/yr
  • metal nipple shield breastfeeding4K/yr
  • silver breastfeeding cups2K/yr
  • silverettes nursing cups1K/yr
  • breastfeeding silver cups976/yr
  • silver nipple cups breastfeeding473/yr

What reviews say buyers love and hate about Silverette Nursing Cups

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Value For Money17%

Worth it

Breastfeeding Friendly17%

Now that I'm four months into my breastfeeding journey, I still use them every now and again

Quality-Overall16%

they are incredibly high quality, smooth, durable, and very easy to clean

Comfort-Overall12%

They are comfortable

Ease Of Use6%

easy to use

What buyers complain about

74% of reviews
Functionality-Overall22%

Does not serve the purpose

Quality-Overall13%

Was worried from reading reviews

Value For Money13%

They are expensive

Size-Overall10%

A bit small

Comfort-Overall7%

I found them uncomfortable and caused irritation

Silverette Nursing Cups return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
44%
2Functionality-Overall
16%
3Quality-Overall
8%
4Breastfeeding Friendly
5%
5Defective Material/Parts
3%

Common Silverette Nursing Cups questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silverette Nursing Cups 45/100 on Amazon United Kingdom — Skip it. The niche generates £182K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +7.0% over the last 90 days.
Search demand for Silverette Nursing Cups on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.