silver nipple shields
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£19.19avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Price range
Great£8.68–£34.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£256K£256K/yr · 170K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,321.44avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, silver nipple shields is a £256K/yr Amazon United Kingdom market (170K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
silver nipple shields market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- £240K–£288K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
17
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
3%
- COVERbasics45%
- KOALA BABYCARE25%
- BABYHIG11%
- THE MOMFY8%
- Lansinoh6%
- Lethra3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top silver nipple shields search terms
- silver nipple shields for breastfeeding75K/yr
- silverettes25K/yr
- silver nipple cups23K/yr
- silver nursing cups14K/yr
- silver cups12K/yr
- silver nipple shields10K/yr
- nipple silver cups5K/yr
- silverette4K/yr
- nursing silver cups2K/yr
Top silver nipple shields products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COVERbasics Original Italian Silver Nursing Cups - Nipple Shields for Breastfeeding - Helps Soothe and Protect Sore Nipples - Dermatologically Tested - Medical Device (Regular)
COVERbasics£14.954.5★1,941 rev
Koala Babycare Silver Nipple Shields - Silver Cups Breastfeeding for Nursing Newborn - Protect and Soothe Your Nursing Nipples - Made in Italy - Medical Device Class 1 -Tri-Laminate Silver
KOALA BABYCARE£21.734.4★8,039 rev
The Orginal Silver Nursing Cups Silver Nipple Shields for Breastfeeding - Nipple Guards Protector for Breastfeeding - Nipple Shields for Nursing Newborn Nickel Free 925 Silver
BABYHIG£17.704.2★724 rev
The MOMFY Silver Nursing Cups Silver Nipple Shields - Trilaminated Protective Breast Shields for Breastfeeding Dermatologically Tested | Nickel Free | Free Storage Pouch
THE MOMFY£18.214.6★81 rev
Lansinoh Silver Nipple Cups - 999 Nickel Free Silver Nipple Shields for Breastfeeding - Naturally Protects and Helps Heal Sore Nipples - Postpartum - Breast Feeding Essentials
Lansinoh£34.434.4★108 rev
Newest
by launch date
Lethra 2Pcs Silver Nipple Shields for Breastfeeding 925 Silver Nursing Cups Nickel Free Silver Cups Breastfeeding for Nursing Newborns Silver Nipple Guards and Pads Free Storage Pouch
Lethra£8.686 rev
Lansinoh Silver Nipple Cups - 999 Nickel Free Silver Nipple Shields for Breastfeeding - Naturally Protects and Helps Heal Sore Nipples - Postpartum - Breast Feeding Essentials
Lansinoh£34.43108 rev
Silver Nipple Shields 999 Silver Nipple Shields for Breastfeeding Protect and Soothe Your Nursing Nipples Essentials Breast Shields for Nursing Newborns (Small)
H8W8H£17.6614 rev
The MOMFY Silver Nursing Cups Silver Nipple Shields - Trilaminated Protective Breast Shields for Breastfeeding Dermatologically Tested | Nickel Free | Free Storage Pouch
THE MOMFY£18.2181 rev
The Orginal Silver Nursing Cups Silver Nipple Shields for Breastfeeding - Nipple Guards Protector for Breastfeeding - Nipple Shields for Nursing Newborn Nickel Free 925 Silver
BABYHIG£17.70724 rev
Trending
90-day click momentumSilver Nipple Shields 999 Silver Nipple Shields for Breastfeeding Protect and Soothe Your Nursing Nipples Essentials Breast Shields for Nursing Newborns (Small)
H8W8H£17.664.9★
Lethra 2Pcs Silver Nipple Shields for Breastfeeding 925 Silver Nursing Cups Nickel Free Silver Cups Breastfeeding for Nursing Newborns Silver Nipple Guards and Pads Free Storage Pouch
Lethra£8.684.6★
COVERbasics Original Italian Silver Nursing Cups - Nipple Shields for Breastfeeding - Helps Soothe and Protect Sore Nipples - Dermatologically Tested - Medical Device (Regular)
COVERbasics£14.954.5★
Koala Babycare Silver Nipple Shields - Silver Cups Breastfeeding for Nursing Newborn - Protect and Soothe Your Nursing Nipples - Made in Italy - Medical Device Class 1 -Tri-Laminate Silver
KOALA BABYCARE£22.914.4★
COVERbasics Original Italian Silver Nursing Cups - Nipple Shields for Breastfeeding - Helps Soothe and Protect Sore Nipples - Dermatologically Tested - Medical Device (XL)
COVERbasics£16.454.5★
What buyers say about silver nipple shields
What buyers praise and complain about, mined from review topics.What buyers love
“they are incredibly high quality, smooth, durable, and very easy to clean”
“Good value for money”
“Now that I'm four months into my breastfeeding journey, I still use them every now and again”
“They are comfortable”
“simple to clean”
“easy to use”
“Exactly as described”
“Life saver”
“Good size”
“They were dry and clean”
What buyers complain about
“Does not serve the purpose”
“Was worried from reading reviews”
“They are expensive”
“A bit small”
“I found them uncomfortable and caused irritation”
“I found them uncomfortable and caused irritation”
“Not as advertised”
“These are extremely thin layered silver to the point copper is leaching through”
“I said yeah why not should be reusable”
“the actual product box looked like itd been through some things”
Top return reasons
Common questions
- Is silver nipple shields profitable to sell on Amazon United Kingdom?
- The niche generates £256K/yr across 9 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the silver nipple shields niche?
- 7 brands and 17 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in silver nipple shields?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Value For Money. The return rate is 1.8%.
- When does demand for silver nipple shields peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the silver nipple shields niche?
- Listings span £8.68–£34.43; the average listing price is £19.19 (sweet spot $15–$100). The average incumbent carries 2,321 reviews — the moat a new listing must climb.