Silver Cross Stroller
FailThe top 5 brands take 100% of clicks, so Silver Cross Stroller is a Fail.
- Flapen Score
- 26 / 100Ranks 634 of 638 Baby Products niches · −21 vs the category median of 4726
- Market size
- £17K/yr58K searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 91%top-5 click share · 1 brands · 4 sellers
Flapen Score
Silver Cross Stroller against its category
The dotted line is the Baby Products average. Past it, Silver Cross Stroller is stronger. Inside it, weaker.
Market
The Silver Cross Stroller market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silver Cross Stroller 58K times last year and spent an estimated £17K. One brand takes every click. Demand peaks in Jul. Flapen scores it 26 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £17Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- silver cross stroller36K searches a year
02 · Price
A sale here is worth £146.84.
Listings sell for £146.84 on average, from £36.91 to £285.08. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £146.84 that is £0 to £15K a year per listing.
- Average price
- £146.84above the $15 to $100 sweet spot
- Price range
- £36.91–£285.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£15K
- Returns
- 3.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #27 within Strollers, Prams & Accessories. It carries 65 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 63%
- Out of stock, average day
- 22.1%
- Average rank
- #27in Strollers, Prams & Accessories
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 65per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Silver Cross Stroller products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Silver Cross Pop 2 Stroller Ready for Anything Birth to 22kg Sage
- Price
- £129.17
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 2y ago

Silver Cross Clic 2 Compact Stroller & Travel Bag Birth to 22kg Latte
- Price
- £191.58
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 1y ago

Silver Cross Pop 2 Stroller Ready for Anything Birth to 22kg Space
- Price
- £130.88
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 2y ago

Silver Cross Pop 2 Stroller Ready for Anything Birth to 22kg Cobble
- Price
- £130.68
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 2y ago

Silver Cross Essentials - Zest Pushchair - Foldable Travel Stroller - Everyday Travel Stroller - Buggy - Newborns to 4 Years - Space
- Price
- £83.88
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 1y ago
Trending
estimated 90-day click momentum
Silver Cross Nia Compact Travel Stroller - Pram Organiser
- Price
- £36.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Silver Cross Nia Compact Travel Stroller - Cabin Approved - One-Hand Fold - Lie-Flat Seat - Lightweight - Suitable from Birth to 4 Years - Champagne
- Price
- £285.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Silver Cross Pop 2 Stroller Ready for Anything Birth to 22kg Sage
- Price
- £129.17
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 2y ago

Silver Cross Clic 2 Compact Stroller & Travel Bag Birth to 22kg Latte
- Price
- £191.58
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 1y ago

Silver Cross Clic 2 Compact Stroller & Travel Bag Birth to 22kg Cobble
- Price
- £186.55
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 1y ago
Newest
by launch date
Silver Cross Nia Compact Travel Stroller - Pram Organiser
- Price
- £36.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Silver Cross Nia Compact Travel Stroller - Cabin Approved - One-Hand Fold - Lie-Flat Seat - Lightweight - Suitable from Birth to 4 Years - Champagne
- Price
- £285.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Silver Cross Clic 2 Compact Stroller & Travel Bag Birth to 22kg Latte
- Price
- £191.58
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 1y ago

Silver Cross Clic 2 Compact Stroller & Travel Bag Birth to 22kg Cobble
- Price
- £186.55
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 1y ago

Silver Cross Essentials - Zest Pushchair - Foldable Travel Stroller - Everyday Travel Stroller - Buggy - Newborns to 4 Years - Space
- Price
- £83.88
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- Silver Cross100%
Demand
Silver Cross Stroller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Silver Cross Stroller search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- silver cross stroller36K/yr
- silver cross pushchair6K/yr
- silver cross pop5K/yr
- silver cross pop stroller5K/yr
- silvercross pop pushchair2K/yr
- silver cross buggy3K/yr
Reviews and returns
What reviews say buyers love and hate about Silver Cross Stroller
We read the reviews and the return reasons for every product selling here.
“did not feel stable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silver Cross Stroller questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









