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Silicone Bib

brand-locked demand (top 5 brands take 98% of clicks) — Silicone Bib doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 521 of 638 Baby Products niches · −8 vs the category median of 47

Market size 21Growth 31Conversion 81Competition 46Returns 98Price range 19Avg price 21Brand share 4Review moat 39Quality gap 20
This niche Category average · 638 niches

Is Silicone Bib profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Silicone Bib is a £83K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 39/100.

Silicone Bib: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.7% over the last 90 days and 8.4% of searches end in a purchase.

£83K

revenue / yr

Units sold / yr13K
Search volume / yr+4.7%129K
Conversion rate8.4%
Avg price£7.65

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 10
Top-5 product click share57%
Open market2%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement91%
New entrants (1y)3· 2 succeeded
Avg rating4.7★
Avg reviews2,600

Top Silicone Bib products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£17K£25K£33K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

0%

  • PandaEar63%
  • Vicloon22%
  • Nuby8%
  • Moonkie3%
  • ElecMotive2%
  • FILOWA2%
  • Open — no brand owns it (0%)

Silicone Bib demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume129KCVR8.4%Products22Brands6Top 5 Brands98%OOS Rate0.0%Rating4.7★Reviews2,600Avg BSR#22
3K2KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Silicone Bib search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • silicone bib34K/yr
  • silicone bibs18K/yr
  • silicone bibs 6-12 months16K/yr
  • pandaear12K/yr
  • panda ear8K/yr
  • silicone baby bib7K/yr
  • panda ear baby weaning9K/yr
  • pelican bib6K/yr
  • baby silicone bib5K/yr
  • silicone bibs 18-36 months5K/yr

What reviews say buyers love and hate about Silicone Bib

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall23%

Nice quality bibs

Ease Of Cleaning20%

Really easy to wash

Value For Money7%

Good bargains

Soft Feel7%

Excellent,soft,nice and easy to clean

Durability6%

they are still like when purchased so very durable

What buyers complain about

63% of reviews
Color12%

Bibs are great however the cream bib is actually more pink than cream

Allergies12%

Allergic reaction

Size-Overall11%

slightly larger than usual kids plates

Thickness8%

They are thin and fiddly

Strength6%

Cheap & flimsy

Silicone Bib return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

48%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Quality-Overall
18%
3Strength
5%
4Color
5%
5Thin
5%

Common Silicone Bib questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Silicone Bib 39/100 on Amazon United Kingdom — Skip it. The niche generates £83K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +4.7% over the last 90 days.
Search demand for Silicone Bib on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.