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Silicone Bib

Fail

The top 5 brands take 98% of clicks, so Silicone Bib is a Fail.

Flapen Score
39
39 / 100
Ranks 521 of 638 Baby Products niches · −8 vs the category median of 47
Market size
£83K/yr129K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
57%top-5 click share · 6 brands · 10 sellers

Flapen Score

Silicone Bib against its category

The dotted line is the Baby Products average. Past it, Silicone Bib is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Bib market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Silicone Bib 129K times last year and spent an estimated £83K. The top 5 brands take 98% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
8.4%
Market size, estimated
£83Ka year
Peak month
July1.3× the quietest month
Top search term
silicone bib34K searches a year

02 · Price

A sale here is worth £7.65.

Listings sell for £7.65 on average, from £5.47 to £17.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £7.65 that is £4K to £6K a year per listing.

Average price
£7.65under the $15 to $100 sweet spot
Price range
£5.47–£17.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Nursing & Feeding. It carries 2,600 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Nursing & Feeding
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,600per listing
Listings tracked
22

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Silicone Bib products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

10

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

0%

  • Brand 163%
  • Brand 222%
  • Brand 38%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Silicone Bib search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Silicone Bib search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone bib34K/yr
  • silicone bibs18K/yr
  • silicone bibs 6-12 months16K/yr
  • pandaear12K/yr
  • panda ear8K/yr
  • silicone baby bib7K/yr
  • panda ear baby weaning9K/yr
  • pelican bib6K/yr
  • baby silicone bib5K/yr
  • silicone bibs 18-36 months5K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Bib

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Color”
0.5%of orders come back
“Bibs are great however the cream bib is actually more pink than cream”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Silicone Bib questions

Answered from the same tracked data.