Silicone Bib
FailThe top 5 brands take 98% of clicks, so Silicone Bib is a Fail.
- Flapen Score
- 39 / 100Ranks 521 of 638 Baby Products niches · −8 vs the category median of 4739
- Market size
- £83K/yr129K searches / yr
- 90-day growth
- +4.7%search demand this quarter
- Competition
- 57%top-5 click share · 6 brands · 10 sellers
Flapen Score
Silicone Bib against its category
The dotted line is the Baby Products average. Past it, Silicone Bib is stronger. Inside it, weaker.
Market
The Silicone Bib market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Silicone Bib 129K times last year and spent an estimated £83K. The top 5 brands take 98% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.
- Searches, last 12 months
- 129K
- Growth, 90 days vs prior 90
- +4.7%
- Conversion, latest week
- 8.4%
- Market size, estimated
- £83Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- silicone bib34K searches a year
02 · Price
A sale here is worth £7.65.
Listings sell for £7.65 on average, from £5.47 to £17.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £7.65 that is £4K to £6K a year per listing.
- Average price
- £7.65under the $15 to $100 sweet spot
- Price range
- £5.47–£17.18
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Nursing & Feeding. It carries 2,600 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Nursing & Feeding
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,600per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Silicone Bib products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PandaEar 3 Pack Thick Silicone Baby Bibs for Babies & Toddlers (10-72 Months)| Waterproof Baby Feeding Bibs Adjustable with Wide Food Catcher Pocket Soft Unisex Non Messy |Brown/Blue/Green
- Price
- £7.60
- Rating
- 4.8/5
- Reviews
- 17,801
- Age
- 5y ago

PandaEar 3 Pack Silicone Bibs for Babies & Toddlers Waterproof Baby Bibs 6-12-18 months for Weaning BPA Free Adjustable Baby Feeding Bib with Large Pocket Food Catcher
- Price
- £7.67
- Rating
- 4.6/5
- Reviews
- 2,123
- Age
- 3y ago

Vicloon Silicone Baby Bibs Pack of 2 Baby Bibs with Crumb Tray BPA-Free Easy to Clean Waterproof Silicone Bibs for Boys and Girls Blue Dinosaur Green Whale
- Price
- £6.10
- Rating
- 4.7/5
- Reviews
- 1,523
- Age
- 3y ago

Nuby Pack of 3 Silicone Baby Bibs for Boys & Girls Waterproof & Easy to Clean Adjustable Straps Soft BPA-Free Material Built-In Food Catcher for Toddlers & Infants (Girl)
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 7mo ago

PandaEar 3 Pack Silicone Baby Bibs for Weaning Waterproof Food Grade Soft Bibs with Deep Mess Catcher Pocket Adjustable Neck Strap Essential Feeding Supplies for Toddlers (Muted Pink Rose Linen)
- Price
- £8.83
- Rating
- 4.8/5
- Reviews
- 2,287
- Age
- 1y ago
Trending
estimated 90-day click momentum
Nuby Pack of 3 Silicone Baby Bibs for Boys & Girls Waterproof & Easy to Clean Adjustable Straps Soft BPA-Free Material Built-In Food Catcher for Toddlers & Infants (Girl)
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 7mo ago

ElecMotive Long Sleeve Bibs 3 Pack Waterproof Sleeved Bib Baby Toddler Soft Bib for 6-30 Months
- Price
- £7.35
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 2y ago

Vicloon Silicone Baby Bibs Pack of 2 Baby Bibs with Crumb Tray BPA-Free Easy to Clean Waterproof Silicone Bibs for Boys and Girls Blue Dinosaur Green Whale
- Price
- £6.10
- Rating
- 4.7/5
- Reviews
- 1,523
- Age
- 3y ago

PandaEar 3 Pack Silicone Baby Bibs | Adjustable Waterproof Feeding Bibs with Deep Food Catcher Pocket for Babies & Toddlers (6 Months - 6 Years) BPA-Free Neutral Earth Tones (Linen Tan Brown)
- Price
- £8.10
- Rating
- 4.8/5
- Reviews
- 1,005
- Age
- 1y ago

Moonkie Baby Bibs 2Pcs Silicone Feeding Bibs for Babies and Toddlers Waterproof weaning bib BPA Free Soft Adjustable Wide Food Crumb Catcher Pocket(Ether/Sage)
- Price
- £8.64
- Rating
- 4.8/5
- Reviews
- 5,698
- Age
- 5y ago
Newest
by launch date
Nuby Pack of 3 Silicone Baby Bibs for Boys & Girls Waterproof & Easy to Clean Adjustable Straps Soft BPA-Free Material Built-In Food Catcher for Toddlers & Infants (Girl)
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 352
- Age
- 7mo ago

PandaEar 5 Pack Silicone Bibs for Babies & Toddlers Waterproof Toddler Bibs 6-12-18 months for Weaning Adjustable Baby Feeding Bib with Large Pocket Food Catcher BPA Free
- Price
- £7.89
- Rating
- 4.8/5
- Reviews
- 94
- Age
- 9mo ago

PandaEar 3 Pack Baby Suction Bowls with 3 Spoons Stay Put Silicone Food Bowl Babies Led Weaning Supplies for Kids Toddlers BPA-Free (Linen Brown Tan)
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 1,004
- Age
- 12mo ago

PandaEar 3 Pack Silicone Baby Bibs | Adjustable Waterproof Feeding Bibs with Deep Food Catcher Pocket for Babies & Toddlers (6 Months - 6 Years) BPA-Free Neutral Earth Tones (Linen Tan Brown)
- Price
- £8.10
- Rating
- 4.8/5
- Reviews
- 1,005
- Age
- 1y ago

PandaEar 8 Pack Stainless Steel Baby Feeding Set 2 Baby Suction Plates & 2 Toddler Bowls & 2 Spoons and Forks Set Toddler Utensils Divided Plates for Led Weaning Supplies BPA-Free Pink & Blue
- Price
- £17.18
- Rating
- 4.6/5
- Reviews
- 655
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
10
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 97%
Open market
0%
- PandaEar63%
- Vicloon22%
- Nuby8%
- Moonkie3%
- ElecMotive2%
- FILOWA2%
- Open — no brand owns it (0%)
Demand
Silicone Bib search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Silicone Bib search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- silicone bib34K/yr
- silicone bibs18K/yr
- silicone bibs 6-12 months16K/yr
- pandaear12K/yr
- panda ear8K/yr
- silicone baby bib7K/yr
- panda ear baby weaning9K/yr
- pelican bib6K/yr
- baby silicone bib5K/yr
- silicone bibs 18-36 months5K/yr
Reviews and returns
What reviews say buyers love and hate about Silicone Bib
We read the reviews and the return reasons for every product selling here.
“Bibs are great however the cream bib is actually more pink than cream”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silicone Bib questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









