Is silicone bib profitable to sell on Amazon United Kingdom?

The niche generates £83K/yr across 22 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (39/100).

How competitive is the silicone bib niche?

6 brands and 10 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in silicone bib?

Top complaints mined from reviews: Color, Allergies, Size-Overall. The return rate is 0.5%.

When does demand for silicone bib peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the silicone bib niche?

Listings span £5.47–£17.18; the average listing price is £7.65 (sweet spot $15–$100). The average incumbent carries 2,600 reviews — the moat a new listing must climb.

silicone bib

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,600.23

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.7%

90-day search growth — must beat 0% to launch

Market size

Bad£83K

£83K/yr · 129K searches

Avg price

Bad£7.65

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad£5.47–£17.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, silicone bib is a £83K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 39/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

silicone bib market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: £77K–£96K; units × avg price
Conversion rate: 8.4%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

PandaEar63%
Vicloon22%
Nuby8%
Moonkie3%
ElecMotive2%
FILOWA2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top silicone bib search terms

silicone bib34K/yr +4.2%8.2% conv.
silicone bibs18K/yr +0.8%7.7% conv.
silicone bibs 6-12 months16K/yr +10.4%10.6% conv.
pandaear12K/yr +0.7%0.5% conv.
panda ear8K/yr +17.7%0.7% conv.
silicone baby bib7K/yr +17.9%6.6% conv.
panda ear baby weaning9K/yr -11.5%0.6% conv.
pelican bib6K/yr +7.2%10.7% conv.
baby silicone bib5K/yr +14.0%7.3% conv.
silicone bibs 18-36 months5K/yr -5.1%14.8% conv.

All search terms

Top silicone bib products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PandaEar 3 Pack Thick Silicone Baby Bibs for Babies & Toddlers (10-72 Months)| Waterproof Baby Feeding Bibs Adjustable with Wide Food Catcher Pocket Soft Unisex Non Messy |Brown/Blue/Green

PandaEar£7.604.8★17,801 rev

PandaEar 3 Pack Silicone Bibs for Babies & Toddlers Waterproof Baby Bibs 6-12-18 months for Weaning BPA Free Adjustable Baby Feeding Bib with Large Pocket Food Catcher

PandaEar£7.674.6★2,123 rev

Vicloon Silicone Baby Bibs Pack of 2 Baby Bibs with Crumb Tray BPA-Free Easy to Clean Waterproof Silicone Bibs for Boys and Girls Blue Dinosaur Green Whale

Vicloon£6.104.7★1,523 rev

Nuby Pack of 3 Silicone Baby Bibs for Boys & Girls Waterproof & Easy to Clean Adjustable Straps Soft BPA-Free Material Built-In Food Catcher for Toddlers & Infants (Girl)

Nuby£6.924.7★352 rev

PandaEar 3 Pack Silicone Baby Bibs for Weaning Waterproof Food Grade Soft Bibs with Deep Mess Catcher Pocket Adjustable Neck Strap Essential Feeding Supplies for Toddlers (Muted Pink Rose Linen)

PandaEar£8.834.8★2,287 rev

Newest

by launch date

Nuby Pack of 3 Silicone Baby Bibs for Boys & Girls Waterproof & Easy to Clean Adjustable Straps Soft BPA-Free Material Built-In Food Catcher for Toddlers & Infants (Girl)

Nuby£6.92352 rev

7mo ago

PandaEar 5 Pack Silicone Bibs for Babies & Toddlers Waterproof Toddler Bibs 6-12-18 months for Weaning Adjustable Baby Feeding Bib with Large Pocket Food Catcher BPA Free

PandaEar£7.8994 rev

9mo ago

PandaEar 3 Pack Baby Suction Bowls with 3 Spoons Stay Put Silicone Food Bowl Babies Led Weaning Supplies for Kids Toddlers BPA-Free (Linen Brown Tan)

PandaEar£8.251,004 rev

12mo ago

PandaEar 3 Pack Silicone Baby Bibs | Adjustable Waterproof Feeding Bibs with Deep Food Catcher Pocket for Babies & Toddlers (6 Months - 6 Years) BPA-Free Neutral Earth Tones (Linen Tan Brown)

PandaEar£8.101,005 rev

1y ago

PandaEar 8 Pack Stainless Steel Baby Feeding Set 2 Baby Suction Plates & 2 Toddler Bowls & 2 Spoons and Forks Set Toddler Utensils Divided Plates for Led Weaning Supplies BPA-Free Pink & Blue

PandaEar£17.18655 rev

1y ago

What buyers say about silicone bib

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Nice quality bibs”

Ease Of Cleaning20%

“Really easy to wash”

Value For Money7%

“Good bargains”

Soft Feel7%

“Excellent,soft,nice and easy to clean”

Durability6%

“they are still like when purchased so very durable”

Ease Of Use6%

“Easy to use”

Washability4%

“Easy to wash”

Size-Overall4%

“The clips make them fit snugly”

Color3%

“Very good and sturdy- love the colours too”

Comfort-Overall3%

“comfortable”

What buyers complain about

Color12%

“Bibs are great however the cream bib is actually more pink than cream”

Allergies12%

“Allergic reaction”

Size-Overall11%

“slightly larger than usual kids plates”

Thickness8%

“They are thin and fiddly”

Strength6%

“Cheap & flimsy”

Skin Health3%

“made my sons skin raw”

Adhesion/Stickiness3%

“They really do stick”

Soft Feel3%

“Terrible bib - it is way too soft”

Ease Of Use3%

“not very practical”

Leak-Proof3%

“spills still tend to drop onto clothes which defeats the purpose of using a bib”

Top return reasons

Size-Overall33%

Quality-Overall18%

Strength5%

Color5%

Thin5%

Material Quality4%