shower foam
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good568.54avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£145K£145K/yr · 325K searches
Price range
Okay£0.93–£19.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.82avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, shower foam is a £145K/yr Amazon United Kingdom market (325K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
shower foam market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £136K–£171K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #438
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 54%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
118
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
1%
- Imperial Leather68%
- Dove22%
- Fenjal3%
- SUN KISSED.2%
- I Heart Revolution2%
- Kids Stuff2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.6% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.0×
Top shower foam search terms
- shower foam75K/yr
- imperial leather foamburst59K/yr
- foamburst shower gel23K/yr
- shower mousse27K/yr
- foam shower gel23K/yr
- foamburst17K/yr
- dove shower mousse14K/yr
- shower foam body wash13K/yr
- foaming shower gel10K/yr
- foam body wash9K/yr
Top shower foam products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Imperial Leather Bergamot & Sea Minerals Foamburst Gel to Foam Body Wash Shower Gel Rich Foaming Body Wash with Luxury Fragrance Vegan & Cruelty Free (6 x 200ml)
Imperial Leather£12.264.8★1,282 rev
Dove Bath Therapy Renew Wild Violet & Pink Hibiscus Scent Shower Foam Shower Mousse with Pro-Peptide technology to leave your skin soft 200 ml
Dove£2.504.2★35 rev
Imperial Leather Mallow & Rose Milk Foamburst Gel to Foam Body Wash Shower Gel Rich Foaming Body Wash with Luxury Fragrance Vegan & Cruelty Free (6 x 200ml)
Imperial Leather£12.284.8★1,282 rev
Imperial Leather Pink Peony & Raspberry Foamburst Gel to Foam Body Wash Shower Gel Rich Foaming Body Wash with Luxury Fragrance Vegan & Cruelty Free (6 x 200ml)
Imperial Leather£12.104.8★1,282 rev
Dove Bath Therapy Glow Blood Orange & Spiced Rhubarb Scent Womens Shower Foam Shower Mousse with niacinamide to support the skin barrier 200 ml
Dove£2.594.4★35 rev
Newest
by launch date
Sunkissed Mango Shower Foam Whip 250ml
SUN KISSED.£7.2613 rev
Imperial Leather Ultimate Vanilla & White Orchid Foamburst 200ml
Imperial Leather£2.892 rev
Imperial Leather Ultimate Moisture Cherry & Almond Foamburst 200ml
Imperial Leather£2.792 rev
I Heart Revolution Citrus Sunset Shower Foam Body Wash Infused with Hyaluronic Acid Orange & Lemon Extract Vegan & Cruelty-Free 250ml
I Heart Revolution£3.8028 rev
I Heart Revolution Watermelon Crush Shower Foam Body Wash Infused with Hyaluronic Acid and Watermelon Extract Vegan & Cruelty-Free 250ml
I Heart Revolution£4.1113 rev
Trending
90-day click momentumDove Bath Therapy Glow Blood Orange & Spiced Rhubarb Scent Womens Shower Foam Shower Mousse with niacinamide to support the skin barrier 200 ml
Dove£2.594.4★
Dove Bath Therapy Renew Wild Violet & Pink Hibiscus Scent Shower Foam Shower Mousse with Pro-Peptide technology to leave your skin soft 200 ml
Dove£2.504.2★
Imperial Leather Ultimate Vanilla & White Orchid Foamburst 200ml
Imperial Leather£2.894.5★
Imperial Leather Ultimate Moisture Cherry & Almond Foamburst 200ml
Imperial Leather£2.794.5★
Sunkissed Mango Shower Foam Whip 250ml
SUN KISSED.£7.264.1★
What buyers say about shower foam
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Excellent value for money”
“It's very soft”
“Good quality shower gel”
“Lovely smell and soft creamy lather”
“It cleans well without drying my skin out”
“Easy to use for all the family”
“Love this product good for dry skin”
“As expected”
“Creamy”
What buyers complain about
“Smell horrible”
“Empty bottle as it had leaked”
“Cheap”
“doesnt foam up well”
“Lovely although price is getting too high”
“Its a great product used before”
“I don't like the texture on the body”
“two were way under weight”
“too sweet”
“It does not feel hydrating at all”
Top return reasons
Common questions
- Is shower foam profitable to sell on Amazon United Kingdom?
- The niche generates £145K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +30.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the shower foam niche?
- 7 brands and 118 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in shower foam?
- Top complaints mined from reviews: Smell, Leak-Proof, Quality-Overall. The return rate is 0.1%.
- When does demand for shower foam peak?
- Demand peaks in Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the shower foam niche?
- Listings span £0.93–£19.81; the average listing price is £6.82 (sweet spot $15–$100). The average incumbent carries 569 reviews — the moat a new listing must climb.