Is Shower Foam profitable to sell on Amazon United Kingdom?

Flapen scores Shower Foam 49 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £145K a year across 24 tracked products. 1 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew +30.6% in the last 90 days.

How competitive is the Shower Foam niche on Amazon United Kingdom?

7 brands and 118 sellers compete in Shower Foam on Amazon United Kingdom. The top 5 Shower Foam products take 51% of clicks, and the top 5 brands take 97%.

What do buyers complain about in Shower Foam?

Shower Foam buyers on Amazon United Kingdom complain most about Smell, Leak-Proof, and Quality-Overall. An estimated 0.1% of orders come back.

When does demand for Shower Foam peak?

Search demand for Shower Foam on Amazon United Kingdom peaks in Nov, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Shower Foam niche?

Shower Foam sells for £6.82 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £0.93 to £19.81. The average product has 569 reviews, the count a new listing must catch up to.

Shower Foam

Fail

The top 5 brands take 97% of clicks, so Shower Foam is a Fail.

Flapen Score: 49
49 / 100Top 42% of 638 Baby Products niches · +2 vs the category median of 47
Market size: £145K/yr325K searches / yr
90-day growth: +30.6%search demand this quarter
Competition: 51%top-5 click share · 7 brands · 118 sellers

Flapen Score

Shower Foam against its category

The dotted line is the Baby Products average. Past it, Shower Foam is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Shower Foam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shower Foam 325K times last year and spent an estimated £145K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months: 325K
Growth, 90 days vs prior 90: +30.6%
Conversion, latest week: 6.6%
Market size, estimated: £145Ka year
Peak month: November2.0× the quietest month
Top search term: shower foam75K searches a year

02 · Price

A sale here is worth £6.82.

Listings sell for £6.82 on average, from £0.93 to £19.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £6.82 that is £3K to £5K a year per listing.

Average price: £6.82under the $15 to $100 sweet spot
Price range: £0.93–£19.81
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 20K–25K
Units per listing a year: 500–750
Revenue per listing a year: £3K–£5K
Returns: 0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #438 within Health & Baby Care. It carries 569 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 54%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #438in Health & Baby Care
Average rating: 4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews: 569per listing
Listings tracked: 24

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 57 months

Products

Top Shower Foam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

118

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

Brand 168%
Brand 222%
Brand 33%
Brand 42%
Brand 52%
Brand 62%
Open — no brand owns it (1 brand, 1%)

Demand

Shower Foam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Shower Foam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

shower foam75K/yr +23.1%5.1% conv.
imperial leather foamburst59K/yr +44.5%6.0% conv.
foamburst shower gel23K/yr +40.6%8.5% conv.
shower mousse27K/yr +14.1%4.1% conv.
foam shower gel23K/yr +27.1%4.5% conv.
foamburst17K/yr +29.1%8.6% conv.
dove shower mousse14K/yr +28.4%6.5% conv.
shower foam body wash13K/yr +13.5%6.2% conv.
foaming shower gel10K/yr +28.3%4.3% conv.
foam body wash9K/yr +24.4%4.4% conv.

Reviews and returns

What reviews say buyers love and hate about Shower Foam

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Smell”

23%of negative reviews mention “Smell”

0.1%of orders come back

“Smell horrible”

A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Shower Foam questions

Answered from the same tracked data.

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