Shower Foam
FailThe top 5 brands take 97% of clicks, so Shower Foam is a Fail.
- Flapen Score
- 49 / 100Top 42% of 638 Baby Products niches · +2 vs the category median of 4749
- Market size
- £145K/yr325K searches / yr
- 90-day growth
- +30.6%search demand this quarter
- Competition
- 51%top-5 click share · 7 brands · 118 sellers
Flapen Score
Shower Foam against its category
The dotted line is the Baby Products average. Past it, Shower Foam is stronger. Inside it, weaker.
Market
The Shower Foam market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shower Foam 325K times last year and spent an estimated £145K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.
- Searches, last 12 months
- 325K
- Growth, 90 days vs prior 90
- +30.6%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £145Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- shower foam75K searches a year
02 · Price
A sale here is worth £6.82.
Listings sell for £6.82 on average, from £0.93 to £19.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £6.82 that is £3K to £5K a year per listing.
- Average price
- £6.82under the $15 to $100 sweet spot
- Price range
- £0.93–£19.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #438 within Health & Baby Care. It carries 569 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #438in Health & Baby Care
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 569per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Shower Foam products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Imperial Leather Bergamot & Sea Minerals Foamburst Gel to Foam Body Wash Shower Gel Rich Foaming Body Wash with Luxury Fragrance Vegan & Cruelty Free (6 x 200ml)
- Price
- £12.26
- Rating
- 4.8/5
- Reviews
- 1,282
- Age
- 4y ago

Dove Bath Therapy Renew Wild Violet & Pink Hibiscus Scent Shower Foam Shower Mousse with Pro-Peptide technology to leave your skin soft 200 ml
- Price
- £2.50
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 3y ago

Imperial Leather Mallow & Rose Milk Foamburst Gel to Foam Body Wash Shower Gel Rich Foaming Body Wash with Luxury Fragrance Vegan & Cruelty Free (6 x 200ml)
- Price
- £12.28
- Rating
- 4.8/5
- Reviews
- 1,282
- Age
- 4y ago

Imperial Leather Pink Peony & Raspberry Foamburst Gel to Foam Body Wash Shower Gel Rich Foaming Body Wash with Luxury Fragrance Vegan & Cruelty Free (6 x 200ml)
- Price
- £12.10
- Rating
- 4.8/5
- Reviews
- 1,282
- Age
- 4y ago

Dove Bath Therapy Glow Blood Orange & Spiced Rhubarb Scent Womens Shower Foam Shower Mousse with niacinamide to support the skin barrier 200 ml
- Price
- £2.59
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3y ago
Trending
estimated 90-day click momentum
Dove Bath Therapy Glow Blood Orange & Spiced Rhubarb Scent Womens Shower Foam Shower Mousse with niacinamide to support the skin barrier 200 ml
- Price
- £2.59
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3y ago

Dove Bath Therapy Renew Wild Violet & Pink Hibiscus Scent Shower Foam Shower Mousse with Pro-Peptide technology to leave your skin soft 200 ml
- Price
- £2.50
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 3y ago

Imperial Leather Ultimate Vanilla & White Orchid Foamburst 200ml
- Price
- £2.89
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago

Imperial Leather Ultimate Moisture Cherry & Almond Foamburst 200ml
- Price
- £2.79
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago

Sunkissed Mango Shower Foam Whip 250ml
- Price
- £7.26
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 8mo ago
Newest
by launch date
Sunkissed Mango Shower Foam Whip 250ml
- Price
- £7.26
- Rating
- 4.1/5
- Reviews
- 13
- Age
- 8mo ago

Imperial Leather Ultimate Vanilla & White Orchid Foamburst 200ml
- Price
- £2.89
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago

Imperial Leather Ultimate Moisture Cherry & Almond Foamburst 200ml
- Price
- £2.79
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago

I Heart Revolution Citrus Sunset Shower Foam Body Wash Infused with Hyaluronic Acid Orange & Lemon Extract Vegan & Cruelty-Free 250ml
- Price
- £3.80
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 1y ago

I Heart Revolution Watermelon Crush Shower Foam Body Wash Infused with Hyaluronic Acid and Watermelon Extract Vegan & Cruelty-Free 250ml
- Price
- £4.11
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
118
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 96%
Open market
1%
- Imperial Leather68%
- Dove22%
- Fenjal3%
- SUN KISSED.2%
- I Heart Revolution2%
- Kids Stuff2%
- Open — no brand owns it (1 brand, 1%)
Demand
Shower Foam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Shower Foam search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shower foam75K/yr
- imperial leather foamburst59K/yr
- foamburst shower gel23K/yr
- shower mousse27K/yr
- foam shower gel23K/yr
- foamburst17K/yr
- dove shower mousse14K/yr
- shower foam body wash13K/yr
- foaming shower gel10K/yr
- foam body wash9K/yr
Reviews and returns
What reviews say buyers love and hate about Shower Foam
We read the reviews and the return reasons for every product selling here.
“Smell horrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shower Foam questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









