shampoo for greasy hair
Skip itSoft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.94–£21.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£139K£139K/yr · 254K searches
Review moat
Bad5,035.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.42avg listing price — sweet spot $15–$100
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, shampoo for greasy hair is a £139K/yr Amazon United Kingdom market (254K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
shampoo for greasy hair market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £111K–£148K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 3.1%
- Avg brand age
- 68 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
144
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
19%
- FAITH IN NATURE25%
- OGX23%
- Neutrogena9%
- Bare Anatomy8%
- L'Oréal Professionnel Paris8%
- Head & Shoulders8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.2% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
Top shampoo for greasy hair search terms
- shampoo for greasy hair97K/yr
- greasy hair shampoo30K/yr
- oily hair shampoo28K/yr
- shampoo for oily hair22K/yr
- shampoo oily hair13K/yr
- oily scalp shampoo11K/yr
- shampoo greasy hair8K/yr
- shampoo for oily hair and scalp6K/yr
- shampoo for greasy hair women6K/yr
- shampoo for greasy hair teenagers5K/yr
Top shampoo for greasy hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OGX Refreshing Scalp with Rosemary Mint Shampoo Clarifying Blend to Remove Excess Oil and Residue Clears Away Buildup Sulfate Free 385ml
OGX£3.424.5★841 rev
Faith In Nature Natural Dragon Fruit Shampoo Revitalising for Oily Hair & Scalp Vegan & Cruelty Free No SLS Silicones or Parabens 400ml
FAITH IN NATURE£4.094.5★13,596 rev
Neutrogena T/Gel Anti Dandruff Shampoo for Oily Scalp and Hair (1x 250ml) Daily Anti-Dandruff Shampoo with Salicylic Acid to Remove Excess Oils from First Wash
Neutrogena£5.044.6★3,109 rev
Bare Anatomy Oil Control Shampoo | Salicylic Acid & Tea Tree | Reduces Excess Oil | For Greasy & Oily Hair | Sulphate & Paraben Free | 236ml
Bare Anatomy£7.474.1★26,506 rev
LOréal Professionnel Scalp Advanced Anti-Oiliness Dermo-Purifier Shampoo For Oily Greasy Hair Serie Expert 300ml
L'Oréal Professionnel Paris£12.964.3★1,301 rev
Newest
by launch date
Miniml Clarifying Shampoo - Refreshing Tea Tree & Mint 400ml 99.6% Natural Vegan & Cruelty-Free Shampoo for Oily Hair & Scalp
Miniml£2.9426 rev
Bare Anatomy Oil Control Shampoo | Salicylic Acid & Tea Tree | Reduces Excess Oil | For Greasy & Oily Hair | Sulphate & Paraben Free | 236ml
Bare Anatomy£7.4726,506 rev
Creightons Professional Cleanse & Refresh Shampoo 500ml | Clarifying Salicylic Acid & Rosemary for Scalp Detox | Deep Cleansing for Removing Impurities & Buildup
Creightons£3.85144 rev
OGX Refreshing Scalp with Rosemary Mint Shampoo Clarifying Blend to Remove Excess Oil and Residue Clears Away Buildup Sulfate Free 385ml
OGX£3.42841 rev
Head & Shoulders Pure Clean Anti-Dandruff Shampoo Sulfate Free for Oily Scalp. 400 ml. Bare Shampoo Prevents Dandruff with Minimal Ingredients. Free from Dyes Sulphates and Silicones.
Head & Shoulders£4.03680 rev
Trending
90-day click momentumMiniml Clarifying Shampoo - Refreshing Tea Tree & Mint 400ml 99.6% Natural Vegan & Cruelty-Free Shampoo for Oily Hair & Scalp
Miniml£2.944.6★
Bare Anatomy Oil Control Shampoo | Salicylic Acid & Tea Tree | Reduces Excess Oil | For Greasy & Oily Hair | Sulphate & Paraben Free | 236ml
Bare Anatomy£7.474.1★
Faith In Nature 1L Natural Grapefruit & Orange Shampoo Purifying For Oily Hair & Scalp Vegan & Cruelty Free No SLS Silicones or Parabens Family Sized
FAITH IN NATURE£9.354.6★
Vichy Dercos Technique Anti-Dandruff Purifying Shampoo With 1% Salicylic Acid & Selenium Disulfide For Sensitive Oily Hair & Scalp Removes Visible Flakes 390ml
VICHY£13.164.7★
Creightons Professional Cleanse & Refresh Shampoo 500ml | Clarifying Salicylic Acid & Rosemary for Scalp Detox | Deep Cleansing for Removing Impurities & Buildup
Creightons£3.854.4★
What buyers say about shampoo for greasy hair
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“Good deal”
“Good quality, fast delivery, and works perfectly”
“Really cleans the hair”
“Hair feels soft”
“Works well with greasy hair”
“just what I needed”
“lathers up so hair feels clean”
“Does the job”
“it leaves the hair soft”
What buyers complain about
“it gets oily”
“Allergy warning”
“Smell bad”
“Expensive”
“didn't make it dry either”
“Cheap Cheap Cheap”
“Useless for greasy hair”
“Experienced increases in hair fall after I started using this”
“it just didn't feel clean”
“After reading reviews here I thought it would make some difference but it made none.”
Top return reasons
Common questions
- Is shampoo for greasy hair profitable to sell on Amazon United Kingdom?
- The niche generates £139K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the shampoo for greasy hair niche?
- 14 brands and 144 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in shampoo for greasy hair?
- Top complaints mined from reviews: Oily/Greasy, Allergies, Smell. The return rate is 0.1%.
- When does demand for shampoo for greasy hair peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the shampoo for greasy hair niche?
- Listings span £2.94–£21.39; the average listing price is £7.42 (sweet spot $15–$100). The average incumbent carries 5,036 reviews — the moat a new listing must climb.