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Shampoo for Greasy Hair

soft demand (-28.2% this quarter) — Shampoo for Greasy Hair doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 372 of 638 Baby Products niches · −2 vs the category median of 47

Market size 31Growth 11Conversion 77Competition 49Returns 100Price range 35Avg price 21Brand share 53Review moat 24Quality gap 45
This niche Category average · 638 niches

Is Shampoo for Greasy Hair profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Shampoo for Greasy Hair is a £139K/yr Amazon United Kingdom market (254K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.

Shampoo for Greasy Hair: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.2% over the last 90 days and 7.4% of searches end in a purchase.

£139K

revenue / yr

Units sold / yr20K
Search volume / yr-28.2%254K
Conversion rate7.4%
Avg price£7.42

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers14 · 144
Top-5 product click share56%
Open market27%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement90%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews5,036

Top Shampoo for Greasy Hair products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

144

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

19%

  • FAITH IN NATURE25%
  • OGX23%
  • Neutrogena9%
  • Bare Anatomy8%
  • L'Oréal Professionnel Paris8%
  • Head & Shoulders8%

Shampoo for Greasy Hair demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume254KCVR7.4%Products20Brands14Top 5 Brands73%OOS Rate3.1%Rating4.5★Reviews5,036Avg BSR#79
8K6KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Top Shampoo for Greasy Hair search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • shampoo for greasy hair97K/yr
  • greasy hair shampoo30K/yr
  • oily hair shampoo28K/yr
  • shampoo for oily hair22K/yr
  • shampoo oily hair13K/yr
  • oily scalp shampoo11K/yr
  • shampoo greasy hair8K/yr
  • shampoo for oily hair and scalp6K/yr
  • shampoo for greasy hair women6K/yr
  • shampoo for greasy hair teenagers5K/yr

What reviews say buyers love and hate about Shampoo for Greasy Hair

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Smell19%

Great smell

Value For Money14%

Good deal

Quality-Overall10%

Good quality, fast delivery, and works perfectly

Cleansing10%

Really cleans the hair

Soft Feel6%

Hair feels soft

What buyers complain about

61% of reviews
Oily/Greasy15%

it gets oily

Allergies15%

Allergy warning

Smell9%

Smell bad

Value For Money8%

Expensive

Moist/Dry3%

didn't make it dry either

Shampoo for Greasy Hair return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
50%
2Functionality-Overall
50%

Common Shampoo for Greasy Hair questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Shampoo for Greasy Hair 45/100 on Amazon United Kingdom — Skip it. The niche generates £139K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -28.2% over the last 90 days.
Search demand for Shampoo for Greasy Hair on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 1.7× the quietest.