sebastian dark oil
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£20.68avg listing price — sweet spot $15–$100
Price range
Great£11.74–£58.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good624.06avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£118K£118K/yr · 100K searches
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sebastian dark oil is a £118K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
sebastian dark oil market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £124K–£165K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #367
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 52%
- Out of stock
- 8.8%
- Avg brand age
- 65 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 87%
Open market
0%
- SEBASTIAN98%
- Sebastian Professional2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -1.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Top sebastian dark oil search terms
- sebastian dark oil31K/yr
- sebastian shampoo15K/yr
- sebastian22K/yr
- sebastian hair product19K/yr
- sebastian shampoo and conditioner6K/yr
- sebastian dark oil shampoo7K/yr
Top sebastian dark oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sebastian Professional Dark Oil Hair Styling Oil 95 ml
SEBASTIAN£18.394.6★8,471 rev
Sebastian Professional Dark Oil Lightweight Shampoo For Silky Smooth and Shiny Hair Add Natural Body For All Hair Types 1L
SEBASTIAN£24.314.7★1,773 rev
Sebastian Professional Dark Oil Silky Shine Shampoo - Revitalising Hair Shampoo Provides Weight & Shine for Dry & Frizzy Hair (280ml)
SEBASTIAN£17.724.3★49 rev
Sebastian Professional Dark Oil Lightweight Shampoo For Silky Smooth and Shiny Hair Add Natural Body For All Hair Types 250ml
SEBASTIAN£13.474.7★1,773 rev
SEBASTIAN PROFESSIONAL Penetraitt Shampoo 250ml and Conditioner 250ml
SEBASTIAN£25.674.6★736 rev
Newest
by launch dateSebastian Professional Dark Oil Silky Shine Shampoo - Revitalising Hair Shampoo Provides Weight & Shine for Dry & Frizzy Hair (280ml)
SEBASTIAN£17.7249 rev
Sebastian Professional Dark Oil Silky Shine Shampoo - Revitalising Hair Shampoo - Shine for Dry & Frizzy Hair (1000ml)
SEBASTIAN£34.5849 rev
Sebastian Professional Dark Oil Smooth and Shine Styling Oil - Lightweight Styling Oil for Dry & Frizzy Hair (30ml)
SEBASTIAN£11.7415 rev
Sebastian Professional Dark Oil Smooth and Shine Styling Oil - Lightweight Styling Oil for Dry & Frizzy Hair (100ml)
SEBASTIAN£22.1115 rev
Sebastian Professional Dark Oil Silkening Hair Mist Lightweight Shine & Smoothness Finisher for Dry & Frizzy Hair (200ml)
SEBASTIAN£17.3818 rev
Trending
90-day click momentum
Sebastian Professional Hydre Hydrating Shampoo for Dehydrated Hair - Deep Moisture Hair Treatment for Dry Hair - Colour-Safe Formula (280ml)
SEBASTIAN£16.764.5★
Sebastian Professional No.Breaker Bonding Shampoo | Strengthens Damaged Hair | Intense Conditioning | For Soft Bouncy Hair | 1000ml
SEBASTIAN£21.694.6★
Sebastian Professional Dark Oil Silky Shine Shampoo - Revitalising Hair Shampoo - Shine for Dry & Frizzy Hair (1000ml)
SEBASTIAN£34.584.3★
Sebastian Professional Dark Oil Silky Shine Shampoo - Revitalising Hair Shampoo Provides Weight & Shine for Dry & Frizzy Hair (280ml)
SEBASTIAN£17.724.3★
Sebastian Professional Dark Oil Smooth and Shine Styling Oil - Lightweight Styling Oil for Dry & Frizzy Hair (30ml)
SEBASTIAN£11.744.7★
What buyers say about sebastian dark oil
What buyers praise and complain about, mined from review topics.What buyers love
“Hair looks and smells amazing”
“Great quality shampoo”
“My hair feels softer”
“Soooo shine”
“Has definitely helped add moisture to her hair and smells lovely”
“Having used it four a couple of weeks I can say it lathers and cleans well”
“really happy with the outcome of my hair”
“It cleans well”
“Amazing product, keeps my curly hair frizz free and manageable inbetween shampoo's”
“Adds shine and protection against heat damage through styling”
What buyers complain about
“Expensive”
“I honestly think that detergent has been added to the shampoo by someone as it smells disgusting”
“it is big”
“greasy as oil”
“Even a small amount leaves my hair looking heavy, oily, and unclean instead of fresh”
“Bleach damaged hair”
“not hydrating for an oil shampoo”
“I would have hoped this would be protected with sealed packaging”
“it'd have been better if it was less alcoholic”
“Awful product and over priced”
Top return reasons
Common questions
- Is sebastian dark oil profitable to sell on Amazon United Kingdom?
- The niche generates £118K/yr across 31 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the sebastian dark oil niche?
- 2 brands and 35 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sebastian dark oil?
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.2%.
- When does demand for sebastian dark oil peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the sebastian dark oil niche?
- Listings span £11.74–£58.85; the average listing price is £20.68 (sweet spot $15–$100). The average incumbent carries 624 reviews — the moat a new listing must climb.