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Sebastian Dark Oil

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Sebastian Dark Oil is a Maybe.

Flapen Score
51
51 / 100
Top 33% of 638 Baby Products niches · +4 vs the category median of 47
Market size
£118K/yr100K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
43%top-5 click share · 2 brands · 35 sellers

Flapen Score

Sebastian Dark Oil against its category

The dotted line is the Baby Products average. Past it, Sebastian Dark Oil is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sebastian Dark Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sebastian Dark Oil 100K times last year and spent an estimated £118K. All 2 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
5.7%
Market size, estimated
£118Ka year
Peak month
November2.1× the quietest month
Top search term
sebastian dark oil31K searches a year

02 · Price

A sale here is worth £20.68.

Listings sell for £20.68 on average, from £11.74 to £58.85. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £20.68 that is £5K to £10K a year per listing.

Average price
£20.68inside the $15 to $100 sweet spot
Price range
£11.74–£58.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #367 within Health & Baby Care. It carries 624 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
97%
Out of stock, average day
8.8%
Average rank
#367in Health & Baby Care
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
624per listing
Listings tracked
31

04 · Newcomers

1 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Sebastian Dark Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

0%

  • Brand 198%
  • Brand 22%
  • Open — no brand owns it (0%)

Demand

Sebastian Dark Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Sebastian Dark Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sebastian dark oil31K/yr
  • sebastian shampoo15K/yr
  • sebastian22K/yr
  • sebastian hair product19K/yr
  • sebastian shampoo and conditioner6K/yr
  • sebastian dark oil shampoo7K/yr

Reviews and returns

What reviews say buyers love and hate about Sebastian Dark Oil

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
17%of negative reviews mention “Value For Money”
0.2%of orders come back
“Expensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Sebastian Dark Oil questions

Answered from the same tracked data.