Sebastian Dark Oil
Sebastian Dark Oil shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 33% of 638 Baby Products niches · +4 vs the category median of 47
Is Sebastian Dark Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sebastian Dark Oil is a £118K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Sebastian Dark Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.5% over the last 90 days and 5.7% of searches end in a purchase.
£118K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 31 products
Top Sebastian Dark Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sebastian Professional Dark Oil Hair Styling Oil 95 ml
- Price
- £18.39
- Rating
- 4.6/5
- Reviews
- 8,471
- Age
- 10y ago
Sebastian Professional Dark Oil Lightweight Shampoo For Silky Smooth and Shiny Hair Add Natural Body For All Hair Types 1L
- Price
- £24.31
- Rating
- 4.7/5
- Reviews
- 1,773
- Age
- 7y ago
Sebastian Professional Dark Oil Silky Shine Shampoo - Revitalising Hair Shampoo Provides Weight & Shine for Dry & Frizzy Hair (280ml)
- Price
- £17.72
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 6mo ago
Sebastian Professional Dark Oil Lightweight Shampoo For Silky Smooth and Shiny Hair Add Natural Body For All Hair Types 250ml
- Price
- £13.47
- Rating
- 4.7/5
- Reviews
- 1,773
- Age
- 7y ago
SEBASTIAN PROFESSIONAL Penetraitt Shampoo 250ml and Conditioner 250ml
- Price
- £25.67
- Rating
- 4.6/5
- Reviews
- 736
- Age
- 13y ago
Trending
90-day click momentum
Sebastian Professional Hydre Hydrating Shampoo for Dehydrated Hair - Deep Moisture Hair Treatment for Dry Hair - Colour-Safe Formula (280ml)
- Price
- £16.76
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 6mo ago
Sebastian Professional No.Breaker Bonding Shampoo | Strengthens Damaged Hair | Intense Conditioning | For Soft Bouncy Hair | 1000ml
- Price
- £21.69
- Rating
- 4.6/5
- Reviews
- 523
- Age
- 2y ago
Sebastian Professional Dark Oil Silky Shine Shampoo - Revitalising Hair Shampoo - Shine for Dry & Frizzy Hair (1000ml)
- Price
- £34.58
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 6mo ago
Sebastian Professional Dark Oil Silky Shine Shampoo - Revitalising Hair Shampoo Provides Weight & Shine for Dry & Frizzy Hair (280ml)
- Price
- £17.72
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 6mo ago
Sebastian Professional Dark Oil Smooth and Shine Styling Oil - Lightweight Styling Oil for Dry & Frizzy Hair (30ml)
- Price
- £11.74
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago
Newest
by launch dateSebastian Professional Dark Oil Silky Shine Shampoo - Revitalising Hair Shampoo Provides Weight & Shine for Dry & Frizzy Hair (280ml)
- Price
- £17.72
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 6mo ago
Sebastian Professional Dark Oil Silky Shine Shampoo - Revitalising Hair Shampoo - Shine for Dry & Frizzy Hair (1000ml)
- Price
- £34.58
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 6mo ago
Sebastian Professional Dark Oil Smooth and Shine Styling Oil - Lightweight Styling Oil for Dry & Frizzy Hair (30ml)
- Price
- £11.74
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago
Sebastian Professional Dark Oil Smooth and Shine Styling Oil - Lightweight Styling Oil for Dry & Frizzy Hair (100ml)
- Price
- £22.11
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 6mo ago
Sebastian Professional Dark Oil Silkening Hair Mist Lightweight Shine & Smoothness Finisher for Dry & Frizzy Hair (200ml)
- Price
- £17.38
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 falling
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 87%
Open market
0%
- SEBASTIAN98%
- Sebastian Professional2%
- Open — no brand owns it (0%)
Sebastian Dark Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Top Sebastian Dark Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sebastian dark oil31K/yr
- sebastian shampoo15K/yr
- sebastian22K/yr
- sebastian hair product19K/yr
- sebastian shampoo and conditioner6K/yr
- sebastian dark oil shampoo7K/yr
What reviews say buyers love and hate about Sebastian Dark Oil
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Hair looks and smells amazing”
“Great quality shampoo”
“My hair feels softer”
“Soooo shine”
“Has definitely helped add moisture to her hair and smells lovely”
What buyers complain about
45% of reviews“Expensive”
“I honestly think that detergent has been added to the shampoo by someone as it smells disgusting”
“it is big”
“greasy as oil”
“Even a small amount leaves my hair looking heavy, oily, and unclean instead of fresh”
Sebastian Dark Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
20%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sebastian Dark Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
