Scrabble Letters
FailPrices span $3.63–$11.73, mostly outside the sweet spot, so Scrabble Letters is a Fail.
- Flapen Score
- 36 / 100Ranks 568 of 638 Baby Products niches · −11 vs the category median of 4736
- Market size
- £29K/yr61K searches / yr
- 90-day growth
- -25.6%search demand this quarter
- Competition
- 82%top-5 click share · 9 brands · 11 sellers
Flapen Score
Scrabble Letters against its category
The dotted line is the Baby Products average. Past it, Scrabble Letters is stronger. Inside it, weaker.
Market
The Scrabble Letters market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Scrabble Letters 61K times last year and spent an estimated £29K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -25.6%
- Conversion, latest week
- 8.1%
- Market size, estimated
- £29Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- scrabble letters23K searches a year
02 · Price
A sale here is worth £5.94.
Listings sell for £5.94 on average, from £3.63 to £11.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £5.94 that is £1K to £3K a year per listing.
- Average price
- £5.94under the $15 to $100 sweet spot
- Price range
- £3.63–£11.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #49 within Nursery. It carries 291 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #49in Nursery
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 291per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Scrabble Letters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
11
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
13%
- Brand 138%
- Brand 218%
- Brand 312%
- Brand 48%
- Brand 56%
- Brand 66%
- Open — no brand owns it (3 brands, 13%)
Demand
Scrabble Letters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Scrabble Letters search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scrabble letters23K/yr
- scrabble letters for crafts22K/yr
- scrabble tiles8K/yr
- wooden scrabble letters for crafts5K/yr
- letter tiles3K/yr
Reviews and returns
What reviews say buyers love and hate about Scrabble Letters
We read the reviews and the return reasons for every product selling here.
“Not quite the right size to fit on a board with dividing ridges to each letter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scrabble Letters questions
Answered from the same tracked data.









