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Saline Nasal Spray

Fail

The top 5 brands take 96% of clicks, so Saline Nasal Spray is a Fail.

Flapen Score
45
45 / 100
Ranks 372 of 638 Baby Products niches · −2 vs the category median of 47
Market size
£810K/yr733K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
62%top-5 click share · 7 brands · 55 sellers

Flapen Score

Saline Nasal Spray against its category

The dotted line is the Baby Products average. Past it, Saline Nasal Spray is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saline Nasal Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Saline Nasal Spray 733K times last year and spent an estimated £810K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 17.9% of those searches ended in a purchase.

Shoppers searched for this 733K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £810K a year.

Searches, last 12 months
733K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
17.9%
Market size, estimated
£810Ka year
Peak month
February2.1× the quietest month
Top search term
saline nasal spray287K searches a year

02 · Price

A sale here is worth £6.16.

Listings sell for £6.16 on average, from £3.37 to £16.39. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At £6.16 that is £37K to £49K a year per listing.

Average price
£6.16under the $15 to $100 sweet spot
Price range
£3.37–£16.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
£37K–£49K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #73 within Health & Baby Care. It carries 4,021 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#73in Health & Baby Care
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,021per listing
Listings tracked
18

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
61 months

Products

Top Saline Nasal Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

55

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

2%

  • Brand 159%
  • Brand 218%
  • Brand 312%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Saline Nasal Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Saline Nasal Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saline nasal spray287K/yr
  • sterimar nasal spray236K/yr
  • sterimar82K/yr
  • nasal saline spray23K/yr
  • nasal saline12K/yr
  • saline nose spray13K/yr
  • sterimar breathe easy13K/yr
  • sea water nasal spray10K/yr
  • salt water nasal spray8K/yr
  • saline nasal spray adults9K/yr

Reviews and returns

What reviews say buyers love and hate about Saline Nasal Spray

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Sinus Relief”
10%of negative reviews mention “Sinus Relief”
0.1%of orders come back
“hasnt helped clear my sinuses”
A buyer, on “Sinus Relief”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Saline Nasal Spray questions

Answered from the same tracked data.