sage green rug
Worth a lookShows a sweet-spot price point ($29.12 avg), but weak search conversion (0.6%) keeps it on the watch list.
Avg price
Incredible£29.12avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great£9.88–£63.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Okay1,781.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad£58K£58K/yr · 334K searches
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, sage green rug is a £58K/yr Amazon United Kingdom market (334K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
sage green rug market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £44K–£58K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #223
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 89%
- Out of stock
- 7.8%
- Avg brand age
- 32 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
39
Top-5 brand share
61%
Top 20: 95%
Top-5 click share
26%
Top 20: 59%
Open market
35%
- the carpet21%
- FVVRAX14%
- XSIVOD10%
- The Rug House8%
- GENIMO8%
- BEIMO5%
Top sage green rug search terms
- sage green rug80K/yr
- dark green rug37K/yr
- sage green rugs for living room22K/yr
- large green rug19K/yr
- olive green rug22K/yr
- green rugs for bedrooms13K/yr
- rugs living room green13K/yr
- green carpet12K/yr
- emerald green rug23K/yr
- sage green rugs9K/yr
Top sage green rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FVVRAX 90x150cm Light Green Shaggy Rug Soft Fluffy Area Rug for Living Room & Bedroom Non-Slip Plush Carpet for Kids Nursery Dorm Machine Washable Large Floor Mat
FVVRAX£19.313.9★1,794 rev
the carpet Everest - modern short pile with high-low effect 3D effect high pile density and pleasantly soft Green 120 x 170 cm
the carpet£25.534.5★1,505 rev
XSIVOD Soft Area Rugs for Living Room Plush Fluffy Bedroom Rug Non-slip Shaggy Rugs for Dorm Teens Room Decor Modern Indoor Furry Carpets for Playroom Study Office 80x160 cm Dark Green
XSIVOD£19.443.7★4,395 rev
BEIMO Washable Rugs Living Room 120x170cm Abstract Area Rugs for Bedroom Soft Short Pile Machine Washable Rug Non-Slip Large Rugs for Living Room Dining Room Green
BEIMO£30.564.4★641 rev
FVVRAX 120x180cm Light Green Shaggy Rug Soft Fluffy Area Rug for Living Room & Bedroom Non-Slip Plush Carpet for Kids Nursery Dorm Machine Washable Large Floor Mat
FVVRAX£24.853.9★1,794 rev
Newest
by launch date
XSIVOD Soft Area Rugs for Living Room Fluffy Carpet Rugs for Bedroom Washable Non-slip Shaggy Rugs for Dorm Teens Room Decor Modern Indoor Carpets for Playroom Study Office 80x160 cm Dark Green
XSIVOD£22.7073 rev
Alishomtll Rugs Living Room 120x170cm Area Rugs for Bedroom Soft Anti-Slip Washable Large Rug Faux Wool Modern Geometric Lines Easy Clean Carpets Durable for Room Hotel Home Green
Alishomtll£20.6618 rev
LuxFocus 120x170 cm Modern Solid Rug Living Room Washable Area Rug for Bedroom Solid-colour Design with Texture Non-Slip Low-Pile Carpet for Nursery Office Dining Room Green
LuxFocus£27.8624 rev
the carpet Everest - modern short pile with high-low effect 3D effect high pile density and pleasantly soft Green 80 x 150 cm
the carpet£17.641,505 rev
FVVRAX 90x150cm Light Green Shaggy Rug Soft Fluffy Area Rug for Living Room & Bedroom Non-Slip Plush Carpet for Kids Nursery Dorm Machine Washable Large Floor Mat
FVVRAX£19.311,794 rev
Trending
90-day click momentumLuxFocus 120x170 cm Modern Solid Rug Living Room Washable Area Rug for Bedroom Solid-colour Design with Texture Non-Slip Low-Pile Carpet for Nursery Office Dining Room Green
LuxFocus£27.864.3★
Alishomtll Rugs Living Room 120x170cm Area Rugs for Bedroom Soft Anti-Slip Washable Large Rug Faux Wool Modern Geometric Lines Easy Clean Carpets Durable for Room Hotel Home Green
Alishomtll£20.663.3★
XSIVOD Soft Area Rugs for Living Room Fluffy Carpet Rugs for Bedroom Washable Non-slip Shaggy Rugs for Dorm Teens Room Decor Modern Indoor Carpets for Playroom Study Office 80x160 cm Dark Green
XSIVOD£22.704.2★
the carpet Everest - modern short pile with high-low effect 3D effect high pile density and pleasantly soft Green 80 x 150 cm
the carpet£17.644.5★
BEIMO Washable Rugs Living Room 120x170cm Abstract Area Rugs for Bedroom Soft Short Pile Machine Washable Rug Non-Slip Large Rugs for Living Room Dining Room Green
BEIMO£30.564.4★
What buyers say about sage green rug
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“The green colour is really pretty”
“Exactly as advertised good quality”
“Non slip”
“well-monitored cleaning routine perfectly”
“The geometric designs are really much nicer too than I imagined”
“Much better than expected”
“Perfect fit”
“A very comfortable”
“I love the simple”
What buyers complain about
“Paper thin”
“Slightly darker than expected”
“Cheap”
“Doesn't look anything like the photographs”
“Very dangerous material”
“it really looks more expensive than it is”
“Cleaning I've found to be quite difficult”
“No grip”
“Smelly”
“it won't lie flat”
Top return reasons
Common questions
- Is sage green rug profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 70 tracked products. 1 of 36 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the sage green rug niche?
- 29 brands and 39 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in sage green rug?
- Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 2.5%.
- What does it cost to enter the sage green rug niche?
- Listings span £9.88–£63.08; the average listing price is £29.12 (sweet spot $15–$100). The average incumbent carries 1,781 reviews — the moat a new listing must climb.