Rose Shampoo
brand-locked demand (top 5 brands take 100% of clicks) — Rose Shampoo doesn't clear our bar today.
Flapen Score
Ranks 433 of 638 Baby Products niches · −4 vs the category median of 47
Is Rose Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Rose Shampoo is a £231K/yr Amazon United Kingdom market (472K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Rose Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.7% over the last 90 days and 8.8% of searches end in a purchase.
£231K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 22 products
Top Rose Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Herbal Essences Repair Moroccan Argan Oil Shampoo 650ml for Damaged Hair. Intense Nourishment for Softer Smoother Hair. With Pure Argan Oil. Silicone-Free Vegan and Cruelty Free
- Price
- £4.12
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 8mo ago
Herbal Essences Argan Oil Repair Shampoo 350ml to Nourish Damaged Hair Silicone Free
- Price
- £2.64
- Rating
- 4.8/5
- Reviews
- 173
- Age
- 2y ago
Herbal Essences Rose Scent Petal Soft Shampoo 650ml to Help Dry Hair Feel Silky and Nourished Blended with Rose Essence and Natural Origin Ingredients Silicone Free Vegan and Cruelty Freerefers
- Price
- £4.61
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 8mo ago
Herbal Essences Chamomile Shampoo & Conditioner Set Leave In Treatment
- Price
- £8.84
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 1y ago
Herbal Essences Sulphate Free Shampoo and Conditioner Set for Dry 2x350ml
- Price
- £11.38
- Rating
- 4.6/5
- Reviews
- 2,449
- Age
- 2y ago
Trending
90-day click momentum
Herbal Essences Shampoo Hello Hydration With Coconut Essences 400ml
- Price
- £2.44
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 15y ago
Herbal Essences Rose Scent Petal Soft Shampoo 650ml to Help Dry Hair Feel Silky and Nourished Blended with Rose Essence and Natural Origin Ingredients Silicone Free Vegan and Cruelty Freerefers
- Price
- £4.61
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 8mo ago
Herbal Essences Repair Moroccan Argan Oil Conditioner 350ml for Damaged Hair. Intense Nourishment for Softer Smoother Hair. With Pure Argan Oil. Vegan and Cruelty Free
- Price
- £3.31
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 1y ago
Herbal Essences Repair Moroccan Argan Oil Shampoo 650ml for Damaged Hair. Intense Nourishment for Softer Smoother Hair. With Pure Argan Oil. Silicone-Free Vegan and Cruelty Free
- Price
- £4.12
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 8mo ago
Herbal Essences coconut scent hydrate Shampoo 350ml to Deeply Nourish Very Dry Hair
- Price
- £2.92
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 2y ago
Newest
by launch dateHerbal Essences Repair Moroccan Argan Oil Shampoo 650ml for Damaged Hair. Intense Nourishment for Softer Smoother Hair. With Pure Argan Oil. Silicone-Free Vegan and Cruelty Free
- Price
- £4.12
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 8mo ago
Herbal Essences Rose Scent Petal Soft Shampoo 650ml to Help Dry Hair Feel Silky and Nourished Blended with Rose Essence and Natural Origin Ingredients Silicone Free Vegan and Cruelty Freerefers
- Price
- £4.61
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 8mo ago
Herbal Essences Aloe Moisturise Shampoo 650ml for Very Dry Hair Helps to Hydrate Cleanse and Nourish. Blended with Natural Origin Ingredients and a Jasmine Scent Silicone and Sulfate Free Vegan
- Price
- £6.75
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 8mo ago
Herbal Essences Deep Repair Moroccan Argan Oil Elixir 95ml for Smooth and Shiny Hair. Deeply Penetrates Hair to Nourish Strengthen and Repair. Lightweight and Vegan Formula
- Price
- £4.00
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 8mo ago
Herbal Essences Rose Scent Petal Soft Giftset: Shampoo 250ml Conditioner 200ml Leave-In Spray 145ml
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 falling
Sellers
122
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
0%
- Herbal Essences96%
- Procter & Gamble4%
- Open — no brand owns it (0%)
Rose Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Rose Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- herbal essence shampoo276K/yr
- herbal essences shampoo and conditioner62K/yr
- herbal essence31K/yr
- herbal essence shampoo and conditioner14K/yr
- shampoo herbal essence18K/yr
- herbal essences28K/yr
- herbal essences shampoo16K/yr
- herbal essence sulphate free shampoo7K/yr
- herbal shampoo8K/yr
- rose shampoo8K/yr
What reviews say buyers love and hate about Rose Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Amazing scent”
“Fab performance from a staple brand”
“Great value”
“Hair is soft”
“provides a good shine”
What buyers complain about
54% of reviews“Makes my hair greasy”
“It made my hair extremely dull”
“Smells like a cheap candle”
“I wouldnt say it was necessarily more moisturised”
“It made my hair extremely dull”
Rose Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Rose Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
