rose shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great304.64avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£231K£231K/yr · 472K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.58avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.61–£11.38cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rose shampoo is a £231K/yr Amazon United Kingdom market (472K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
rose shampoo market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £167K–£223K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #1,052
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 23%
- Out of stock
- 6.4%
- Avg brand age
- 66 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
122
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
0%
- Herbal Essences96%
- Procter & Gamble4%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 32 weeks — -4.7% search growth over the last 90 days.Top rose shampoo search terms
- herbal essence shampoo276K/yr
- herbal essences shampoo and conditioner62K/yr
- herbal essence31K/yr
- herbal essence shampoo and conditioner14K/yr
- shampoo herbal essence18K/yr
- herbal essences28K/yr
- herbal essences shampoo16K/yr
- herbal essence sulphate free shampoo7K/yr
- herbal shampoo8K/yr
- rose shampoo8K/yr
Top rose shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Herbal Essences Repair Moroccan Argan Oil Shampoo 650ml for Damaged Hair. Intense Nourishment for Softer Smoother Hair. With Pure Argan Oil. Silicone-Free Vegan and Cruelty Free
Herbal Essences£4.124.7★53 rev
Herbal Essences Argan Oil Repair Shampoo 350ml to Nourish Damaged Hair Silicone Free
Herbal Essences£2.644.8★173 rev
Herbal Essences Rose Scent Petal Soft Shampoo 650ml to Help Dry Hair Feel Silky and Nourished Blended with Rose Essence and Natural Origin Ingredients Silicone Free Vegan and Cruelty Freerefers
Herbal Essences£4.614.5★23 rev
Herbal Essences Chamomile Shampoo & Conditioner Set Leave In Treatment
Herbal Essences£8.844.6★216 rev
Herbal Essences Sulphate Free Shampoo and Conditioner Set for Dry 2x350ml
Herbal Essences£11.384.6★2,449 rev
Newest
by launch dateHerbal Essences Repair Moroccan Argan Oil Shampoo 650ml for Damaged Hair. Intense Nourishment for Softer Smoother Hair. With Pure Argan Oil. Silicone-Free Vegan and Cruelty Free
Herbal Essences£4.1253 rev
Herbal Essences Rose Scent Petal Soft Shampoo 650ml to Help Dry Hair Feel Silky and Nourished Blended with Rose Essence and Natural Origin Ingredients Silicone Free Vegan and Cruelty Freerefers
Herbal Essences£4.6123 rev
Herbal Essences Aloe Moisturise Shampoo 650ml for Very Dry Hair Helps to Hydrate Cleanse and Nourish. Blended with Natural Origin Ingredients and a Jasmine Scent Silicone and Sulfate Free Vegan
Herbal Essences£6.7516 rev
Herbal Essences Deep Repair Moroccan Argan Oil Elixir 95ml for Smooth and Shiny Hair. Deeply Penetrates Hair to Nourish Strengthen and Repair. Lightweight and Vegan Formula
Herbal Essences£4.00149 rev
Herbal Essences Rose Scent Petal Soft Giftset: Shampoo 250ml Conditioner 200ml Leave-In Spray 145ml
Herbal Essences£7.9137 rev
Trending
90-day click momentum
Herbal Essences Shampoo Hello Hydration With Coconut Essences 400ml
Herbal Essences£2.444.4★
Herbal Essences Rose Scent Petal Soft Shampoo 650ml to Help Dry Hair Feel Silky and Nourished Blended with Rose Essence and Natural Origin Ingredients Silicone Free Vegan and Cruelty Freerefers
Herbal Essences£4.614.5★
Herbal Essences Repair Moroccan Argan Oil Conditioner 350ml for Damaged Hair. Intense Nourishment for Softer Smoother Hair. With Pure Argan Oil. Vegan and Cruelty Free
Herbal Essences£3.314.5★
Herbal Essences Repair Moroccan Argan Oil Shampoo 650ml for Damaged Hair. Intense Nourishment for Softer Smoother Hair. With Pure Argan Oil. Silicone-Free Vegan and Cruelty Free
Herbal Essences£4.124.7★
Herbal Essences coconut scent hydrate Shampoo 350ml to Deeply Nourish Very Dry Hair
Herbal Essences£2.924.5★
What buyers say about rose shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Fab performance from a staple brand”
“Great value”
“Hair is soft”
“provides a good shine”
“really moisturising”
“Beautifully scented Argan oil conditioner that lathers well”
“The formula is lightweight”
“Ease to use”
“Very nice product makes my hair smooth and manageable”
What buyers complain about
“Makes my hair greasy”
“It made my hair extremely dull”
“Smells like a cheap candle”
“I wouldnt say it was necessarily more moisturised”
“It made my hair extremely dull”
“Not a slight effect on my frizzy hair”
“Not very good”
“But does contain high level of chemicals”
“it made my hair not soft”
“Quite a lot was wasted”
Top return reasons
Common questions
- Is rose shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £231K/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the rose shampoo niche?
- 2 brands and 122 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rose shampoo?
- Top complaints mined from reviews: Oily/Greasy, Hair Related, Smell. The return rate is 0.0%.
- What does it cost to enter the rose shampoo niche?
- Listings span £1.61–£11.38; the average listing price is £5.58 (sweet spot $15–$100). The average incumbent carries 305 reviews — the moat a new listing must climb.