Rose Shampoo
FailThe top 5 brands take 100% of clicks, so Rose Shampoo is a Fail.
- Flapen Score
- 43 / 100Ranks 433 of 638 Baby Products niches · −4 vs the category median of 4743
- Market size
- £231K/yr472K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 57%top-5 click share · 2 brands · 122 sellers
Flapen Score
Rose Shampoo against its category
The dotted line is the Baby Products average. Past it, Rose Shampoo is stronger. Inside it, weaker.
Market
The Rose Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rose Shampoo 472K times last year and spent an estimated £231K. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £231K a year.
- Searches, last 12 months
- 472K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £231Ka year
- Top search term
- herbal essence shampoo276K searches a year
02 · Price
A sale here is worth £5.58.
Listings sell for £5.58 on average, from £1.61 to £11.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £5.58 that is £6K to £7K a year per listing.
- Average price
- £5.58under the $15 to $100 sweet spot
- Price range
- £1.61–£11.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #1,052 within Health & Baby Care. It carries 305 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #1,052in Health & Baby Care
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 305per listing
- Listings tracked
- 22
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Rose Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Herbal Essences Repair Moroccan Argan Oil Shampoo 650ml for Damaged Hair. Intense Nourishment for Softer Smoother Hair. With Pure Argan Oil. Silicone-Free Vegan and Cruelty Free
- Price
- £4.12
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 8mo ago

Herbal Essences Argan Oil Repair Shampoo 350ml to Nourish Damaged Hair Silicone Free
- Price
- £2.64
- Rating
- 4.8/5
- Reviews
- 173
- Age
- 2y ago

Herbal Essences Rose Scent Petal Soft Shampoo 650ml to Help Dry Hair Feel Silky and Nourished Blended with Rose Essence and Natural Origin Ingredients Silicone Free Vegan and Cruelty Freerefers
- Price
- £4.61
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 8mo ago

Herbal Essences Chamomile Shampoo & Conditioner Set Leave In Treatment
- Price
- £8.84
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 1y ago

Herbal Essences Sulphate Free Shampoo and Conditioner Set for Dry 2x350ml
- Price
- £11.38
- Rating
- 4.6/5
- Reviews
- 2,449
- Age
- 2y ago
Trending
estimated 90-day click momentum
Herbal Essences Shampoo Hello Hydration With Coconut Essences 400ml
- Price
- £2.44
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 15y ago

Herbal Essences Rose Scent Petal Soft Shampoo 650ml to Help Dry Hair Feel Silky and Nourished Blended with Rose Essence and Natural Origin Ingredients Silicone Free Vegan and Cruelty Freerefers
- Price
- £4.61
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 8mo ago

Herbal Essences Repair Moroccan Argan Oil Conditioner 350ml for Damaged Hair. Intense Nourishment for Softer Smoother Hair. With Pure Argan Oil. Vegan and Cruelty Free
- Price
- £3.31
- Rating
- 4.5/5
- Reviews
- 110
- Age
- 1y ago

Herbal Essences Repair Moroccan Argan Oil Shampoo 650ml for Damaged Hair. Intense Nourishment for Softer Smoother Hair. With Pure Argan Oil. Silicone-Free Vegan and Cruelty Free
- Price
- £4.12
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 8mo ago

Herbal Essences coconut scent hydrate Shampoo 350ml to Deeply Nourish Very Dry Hair
- Price
- £2.92
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 2y ago
Newest
by launch date
Herbal Essences Repair Moroccan Argan Oil Shampoo 650ml for Damaged Hair. Intense Nourishment for Softer Smoother Hair. With Pure Argan Oil. Silicone-Free Vegan and Cruelty Free
- Price
- £4.12
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 8mo ago

Herbal Essences Rose Scent Petal Soft Shampoo 650ml to Help Dry Hair Feel Silky and Nourished Blended with Rose Essence and Natural Origin Ingredients Silicone Free Vegan and Cruelty Freerefers
- Price
- £4.61
- Rating
- 4.5/5
- Reviews
- 23
- Age
- 8mo ago

Herbal Essences Aloe Moisturise Shampoo 650ml for Very Dry Hair Helps to Hydrate Cleanse and Nourish. Blended with Natural Origin Ingredients and a Jasmine Scent Silicone and Sulfate Free Vegan
- Price
- £6.75
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 8mo ago

Herbal Essences Deep Repair Moroccan Argan Oil Elixir 95ml for Smooth and Shiny Hair. Deeply Penetrates Hair to Nourish Strengthen and Repair. Lightweight and Vegan Formula
- Price
- £4.00
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 8mo ago

Herbal Essences Rose Scent Petal Soft Giftset: Shampoo 250ml Conditioner 200ml Leave-In Spray 145ml
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
122
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 98%
Open market
0%
- Herbal Essences96%
- Procter & Gamble4%
- Open — no brand owns it (0%)
Demand
Rose Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 8 of 12 months tracked
Search terms
Top Rose Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- herbal essence shampoo276K/yr
- herbal essences shampoo and conditioner62K/yr
- herbal essence31K/yr
- herbal essence shampoo and conditioner14K/yr
- shampoo herbal essence18K/yr
- herbal essences28K/yr
- herbal essences shampoo16K/yr
- herbal essence sulphate free shampoo7K/yr
- herbal shampoo8K/yr
- rose shampoo8K/yr
Reviews and returns
What reviews say buyers love and hate about Rose Shampoo
We read the reviews and the return reasons for every product selling here.
“Makes my hair greasy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rose Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









