Reusable Swim Nappy

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months

349K

Growth, 90 days vs prior 90

+17.6%

Conversion, latest week

1.6%

Market size, estimated

£76Ka year

Peak month

September3.0× the quietest month

Top search term

happy nappy98K searches a year

Listings sell for £14.14 on average, from £5.85 to £21.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £14.14 that is £0 to £1K a year per listing.

Average price

£14.14under the $15 to $100 sweet spot

Price range

£5.85–£21.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.7%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #30 within Nappy Changing. It carries 4,142 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.7%

Average rank

#30in Nappy Changing

Average rating

4.54 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,142per listing

Listings tracked

76

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months