Reusable Nappies

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months

116K

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

3.3%

Market size, estimated

£61Ka year

Peak month

January1.3× the quietest month

Top search term

reusable nappies34K searches a year

Listings sell for £15.79 on average, from £3.37 to £62.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.79 that is £2K to £4K a year per listing.

Average price

£15.79inside the $15 to $100 sweet spot

Price range

£3.37–£62.96

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #24 within Health & Baby Care. It carries 2,034 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

88%

Out of stock, average day

2.2%

Average rank

#24in Health & Baby Care

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,034per listing

Listings tracked

50

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months