Skip to content

Reusable Food Pouches

Fail

Shoppers spend an estimated $54K a year here, so Reusable Food Pouches is a Fail.

Flapen Score
44
44 / 100
Ranks 406 of 638 Baby Products niches · −3 vs the category median of 47
Market size
£54K/yr130K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
56%top-5 click share · 11 brands · 17 sellers

Flapen Score

Reusable Food Pouches against its category

The dotted line is the Baby Products average. Past it, Reusable Food Pouches is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reusable Food Pouches market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reusable Food Pouches 130K times last year and spent an estimated £54K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
4.5%
Market size, estimated
£54Ka year
Peak month
October2.1× the quietest month
Top search term
reusable yoghurt pouches25K searches a year

02 · Price

A sale here is worth £9.34.

Listings sell for £9.34 on average, from £3.42 to £22.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.34 that is £2K to £5K a year per listing.

Average price
£9.34under the $15 to $100 sweet spot
Price range
£3.42–£22.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #52 within Nursing & Feeding. It carries 1,515 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
1.5%
Average rank
#52in Nursing & Feeding
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,515per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Reusable Food Pouches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

17

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

10%

  • Brand 122%
  • Brand 217%
  • Brand 317%
  • Brand 414%
  • Brand 512%
  • Brand 68%
  • Open — no brand owns it (5 brands, 10%)

Demand

Reusable Food Pouches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Reusable Food Pouches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reusable yoghurt pouches25K/yr
  • reusable food pouches17K/yr
  • reusable pouches14K/yr
  • reusable baby food pouch12K/yr
  • food pouches10K/yr
  • reusable pouches baby food10K/yr
  • baby food pouches reusable9K/yr
  • baby pouches reusable8K/yr
  • reusable yogurt pouches6K/yr
  • nom nom reusable pouches3K/yr

Reviews and returns

What reviews say buyers love and hate about Reusable Food Pouches

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Ease Of Cleaning”
0.9%of orders come back
“it didnt come with a cleaning tool as sometimes although washed well”
A buyer, on “Ease Of Cleaning”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Reusable Food Pouches questions

Answered from the same tracked data.