Relief Koala
FailShoppers spend an estimated $13K a year here, so Relief Koala is a Fail.
- Flapen Score
- 46 / 100Ranks 351 of 638 Baby Products niches · −1 vs the category median of 4746
- Market size
- £13K/yr12K searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 63%top-5 click share · 9 brands · 31 sellers
Flapen Score
Relief Koala against its category
The dotted line is the Baby Products average. Past it, Relief Koala is stronger. Inside it, weaker.
Market
The Relief Koala market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Relief Koala 12K times last year and spent an estimated £13K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £13Ka year
- Peak month
- December9.0× the quietest month
- Top search term
- evora997 searches a year
02 · Price
A sale here is worth £15.42.
Listings sell for £15.42 on average, from £8.68 to £30.31. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £15.42 that is £0 to £2K a year per listing.
- Average price
- £15.42inside the $15 to $100 sweet spot
- Price range
- £8.68–£30.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #944 within Nursery. It carries 5,261 reviews at 3.84 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 58%
- Out of stock, average day
- 20.2%
- Average rank
- #944in Nursery
- Average rating
- 3.84 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,261per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 15 months
Products
Top Relief Koala products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
31
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
11%
- Brand 126%
- Brand 223%
- Brand 314%
- Brand 411%
- Brand 58%
- Brand 67%
- Open — no brand owns it (3 brands, 11%)
Demand
Relief Koala search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.0×
Search terms
Top Relief Koala search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- evora997/yr
- breathing koala3K/yr
- koala anxiety bear1K/yr
- anxiety koala1K/yr
- evora relief koala667/yr
- calming koala462/yr
- anxiety relief koala542/yr
- sleepy koala1K/yr
- sleep koala319/yr
- relief koala796/yr
Reviews and returns
What reviews say buyers love and hate about Relief Koala
We read the reviews and the return reasons for every product selling here.
“I found the Koala too noisy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Relief Koala questions
Answered from the same tracked data.