Is reflux baby wedge profitable to sell on Amazon United Kingdom?

The niche generates £157K/yr across 10 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +14.6%. Flapen's verdict: Skip it (49/100).

How competitive is the reflux baby wedge niche?

6 brands and 6 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in reflux baby wedge?

Top complaints mined from reviews: Quality-Overall, Velcro Quality, Value For Money. The return rate is 2.1%.

What does it cost to enter the reflux baby wedge niche?

Listings span £21.03–£39.58; the average listing price is £34.50 (sweet spot $15–$100). The average incumbent carries 41 reviews — the moat a new listing must climb.

reflux baby wedge

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Review moat

Incredible41

avg incumbent reviews — the moat a new listing must climb

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible£34.50

avg listing price — sweet spot $15–$100

Price range

Incredible£21.03–£39.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Growth

Okay+14.6%

90-day search growth — must beat 0% to launch

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay£157K

£157K/yr · 169K searches

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, reflux baby wedge is a £157K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 49/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

reflux baby wedge market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: £138K–£173K; units × avg price
Conversion rate: 2.7%
Avg BSR: #69
Page quality: 0%
Prime: 90%
Sponsored: 100%
Out of stock: 14.3%
Avg brand age: 36 months
Avg seller age: 189 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Delousiber60%
Dumenix19%
VeftBltrem12%
Love To Dream3%
Generic3%
Normodic2%

Demand

Weekly Amazon search volume, last 38 weeks — +14.6% search growth over the last 90 days.

Open Trend

Top reflux baby wedge search terms

reflux pillow baby37K/yr +3.8%2.3% conv.
dream cradle for reflux16K/yr +37.9%2.7% conv.
anti reflux pillow baby22K/yr -1.9%1.4% conv.
dream cradle13K/yr +50.2%2.2% conv.
anti reflux dream cradle baby11K/yr +31.4%1.3% conv.
baby reflux pillow16K/yr -8.7%2.0% conv.
pishuw anti-reflux & colic dreamcradle7K/yr +92.3%2.3% conv.
baby wedge pillow10K/yr +34.2%1.7% conv.
baby reflux bed8K/yr +24.1%1.6% conv.
dreamcradle6K/yr +37.6%2.4% conv.

All search terms

Top reflux baby wedge products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Delousiber Baby Wedge Pillow for Newborn Baby Feeding Pillow with Adjustable Safety Strap Reflux Breastfeeding Nursing Pillow for Reducing Spit-Up Bottle Feeding Support for Newborn

Delousiber£39.583.8★44 rev

Baby Wedge Pillow for Newborn Baby Feeding Pillow Anti Overflow Feeding Pillow for Reducing Spit-Up Safety Nursing Pillow Baby Lounger Reflux Wedge Breastfeeding Removable Top and Bottom (1)

Delousiber£38.963.7★16 rev

Dumenix Moms Breastfeeding Support Pillow Baby Feeding Support Pillow 10 Nursing Pillow with Adjustable Safety Strap for Postpartum Feeding

Dumenix£36.783.6★12 rev

VeftBltrem Moms Breastfeeding Support Pillow Breastfeeding Support Pillow Nursing Pillow with Adjustable Safety Strap for Postpartum Feeding

VeftBltrem£32.404.0★9 rev

Dumenix Mommy Nursing Pillow with Safety Fence Baby Feeding Pillow for Reducing Spit-Up Anti-Reflux Support Cushion for Breastfeeding & Bottle Feeding

Dumenix£37.313.2★11 rev

Newest

by launch date

Normodic Baby Feeding Support Pillow Mom Nursing Support Pillow Breastfeeding Bottle Feeding Gift for Newborn New Mother

Normodic£31.870 rev

2mo ago

VeftBltrem Moms Breastfeeding Support Pillow Breastfeeding Support Pillow Nursing Pillow with Adjustable Safety Strap for Postpartum Feeding

VeftBltrem£32.409 rev

2mo ago

Gery Support Wedge Pillows Feeding Support Pillow for Reducing Spit-Up with Safety Strap Reflux Wedges Breastfeeding Nursing Pillow

Generic£21.030 rev

4mo ago

VeftBltrem Nursing Pillow for Breastfeeding Baby Multifunctional Baby Feeding Pillow with Adjustable Safety Strap Feeding Support for Newborn (1)

VeftBltrem£32.102 rev

5mo ago

Dumenix Baby Feeding Support Pillow 3 Adjustable Modes Mom Nursing Support Pillow Breastfeeding Bottle Feeding Detachable Gift for Newborn New Mother

Dumenix£37.456 rev

5mo ago

What buyers say about reflux baby wedge

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality18%

“Sleeps in it happily”

Quality-Overall14%

“Great quality pillow”

Comfort-Overall13%

“is really comfortable”

Value For Money12%

“Great value for money - highly recommend this for newborns”

Security8%

“This item is a life saver”

Fluffiness6%

“My Little one loves this pillow”

Body Support5%

“Brilliant support and very comfortable for a newborn”

Ease Of Use4%

“Easy to use”

Soft Feel4%

“feels soft yet secure”

Suction3%

“Comes suctioned however once left for a couple of hours puffs out well”

What buyers complain about

Quality-Overall28%

“for the price of the pillow I was expecting better quality”

Velcro Quality15%

“The gray bottom Velcro bit is missing from the product”

Value For Money14%

“it is expensive for what it is though”

Size-Overall9%

“Too small”

Advertised Vs Actual Product7%

“doesn't look anything like the picture”

Washability4%

“Washing is a bit annoying as the main body isn't intended for the washing machine”

Strength4%

“Pillow is flimsy when attached”

Functionality-Overall4%

“Didnt work for my baby”

Shape/Style2%

“Never actually came into shape even after the given time”

Cushion2%

“the bottom cushion will not stay in place as velcro isn't sticking”

Top return reasons

Size-Overall22%

Quality-Overall18%

Functionality-Overall9%

Advertised Vs Actual Product7%

Comfort-Overall7%

Strength6%

Safety Standards3%

Compatibility-Overall3%

Velcro Quality3%

Material Quality3%

Common questions

Is reflux baby wedge profitable to sell on Amazon United Kingdom?: The niche generates £157K/yr across 10 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +14.6%. Flapen's verdict: Skip it (49/100).
How competitive is the reflux baby wedge niche?: 6 brands and 6 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in reflux baby wedge?: Top complaints mined from reviews: Quality-Overall, Velcro Quality, Value For Money. The return rate is 2.1%.
What does it cost to enter the reflux baby wedge niche?: Listings span £21.03–£39.58; the average listing price is £34.50 (sweet spot $15–$100). The average incumbent carries 41 reviews — the moat a new listing must climb.