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Reflux Baby Wedge

Fail

The top 5 brands take 98% of clicks, so Reflux Baby Wedge is a Fail.

Flapen Score
49
49 / 100
Top 42% of 638 Baby Products niches · +2 vs the category median of 47
Market size
£157K/yr169K searches / yr
90-day growth
+14.6%search demand this quarter
Competition
85%top-5 click share · 6 brands · 6 sellers

Flapen Score

Reflux Baby Wedge against its category

The dotted line is the Baby Products average. Past it, Reflux Baby Wedge is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reflux Baby Wedge market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reflux Baby Wedge 169K times last year and spent an estimated £157K. The top 5 brands take 98% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
+14.6%
Conversion, latest week
2.7%
Market size, estimated
£157Ka year
Top search term
reflux pillow baby37K searches a year

02 · Price

A sale here is worth £34.50.

Listings sell for £34.50 on average, from £21.03 to £39.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £34.50 that is £17K to £26K a year per listing.

Average price
£34.50inside the $15 to $100 sweet spot
Price range
£21.03–£39.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£17K–£26K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #69 within Nursing & Feeding. It carries 41 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
14.3%
Average rank
#69in Nursing & Feeding
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
41per listing
Listings tracked
10

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Reflux Baby Wedge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

6

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 219%
  • Brand 312%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Reflux Baby Wedge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26NovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.6× · 9 of 12 months tracked

Search terms

Top Reflux Baby Wedge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reflux pillow baby37K/yr
  • dream cradle for reflux16K/yr
  • anti reflux pillow baby22K/yr
  • dream cradle13K/yr
  • anti reflux dream cradle baby11K/yr
  • baby reflux pillow16K/yr
  • pishuw anti-reflux & colic dreamcradle7K/yr
  • baby wedge pillow10K/yr
  • baby reflux bed8K/yr
  • dreamcradle6K/yr

Reviews and returns

What reviews say buyers love and hate about Reflux Baby Wedge

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Sleep Quality”
28%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“for the price of the pillow I was expecting better quality”
A buyer, on “Quality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Reflux Baby Wedge questions

Answered from the same tracked data.