red rug
Worth a lookShows a sweet-spot price point ($26.67 avg), but soft demand (-31.3% this quarter) keeps it on the watch list.
Avg price
Incredible£26.67avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£8.49–£132.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay2,512.59avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£43K£43K/yr · 157K searches
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, red rug is a £43K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
red rug market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £27K–£33K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #209
- Page quality
- 0%
- Prime
- 51%
- Sponsored
- 91%
- Out of stock
- 9.2%
- Avg brand age
- 37 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
38
Top-5 brand share
47%
Top 20: 91%
Top-5 click share
32%
Top 20: 64%
Open market
48%
- XSIVOD13%
- the carpet13%
- Serdim Rugs8%
- Rugs by Desire7%
- SOANNY6%
- FVVRAX6%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -31.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top red rug search terms
- red rug61K/yr
- red rugs for living room36K/yr
- red rugs20K/yr
- burgundy rug19K/yr
- burgundy rugs for living room10K/yr
- red and grey rug6K/yr
- red rugs for bedrooms5K/yr
Top red rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XSIVOD Soft Area Rugs for Living Room Plush Fluffy Bedroom Rug Non-slip Shaggy Rugs for Dorm Teens Room Decor Modern Indoor Furry Carpets for Playroom Study Office 120x160 cm Wine Red
XSIVOD£22.633.7★4,395 rev
the carpet Relax Modern Fluffy Short Pile Rug Non-Slip Underside Washable up to 30 Degrees Super Soft Fur Look Red 80 x 150 cm
the carpet£13.524.5★15,603 rev
Serdim Rugs Living Room Shaggy Area Rugs Polypropylene RED 80x150cm(26x50)
Serdim Rugs£18.484.5★6,130 rev
BPIL Modern Shaggy Area Rugs for Living Room Bed Room hall and Kids Room Non-shedding 5CM PILE Soft Touch Plain Shaggy Rectangular Size Soft Touch Thick Pile Non Shedding (Red 60x110cm)
BPIL£14.384.5★7,792 rev
the carpet Relax Rug Modern Fluffy Short Pile Non-Slip Underside Washable up to 30C Super-Soft Fur Look Red 120 x 160 cm
the carpet£17.594.5★15,603 rev
Newest
by launch date
SOANNY Rugs Living Room Large Soft Fluffy Shaggy Non-Slip Machine Washable Carpet for Bedroom Office Lounge Playroom Nursery Bedside Dorm 140 x 200 cm Burgundy
SOANNY£21.06983 rev
FVVRAX 140x200cm Burgundy Red Shaggy Rug Soft Fluffy Area Rug for Living Room & Bedroom Non-Slip Plush Carpet for Kids Nursery Dorm Machine Washable Large Floor Mat
FVVRAX£30.861,794 rev
FVVRAX 90x150cm Burgundy Red Shaggy Rug Soft Fluffy Area Rug for Living Room & Bedroom Non-Slip Plush Carpet for Kids Nursery Dorm Machine Washable Large Floor Mat
FVVRAX£18.031,794 rev
FVVRAX 120x180cm Burgundy Red Shaggy Rug Soft Fluffy Area Rug for Living Room & Bedroom Non-Slip Plush Carpet for Kids Nursery Dorm Machine Washable Large Floor Mat
FVVRAX£20.941,794 rev
Rugs by Desire Comfy Washable Modern Living Room Rug Polyester Plain Indoor Area Rug with Low Pile - Anti-Slip Felt Backing SuperSoft Carpet Bedroom-Hallway Red 60x100 cm
Rugs by Desire£10.45225 rev
Trending
90-day click momentumSOANNY Rugs Living Room Large Soft Fluffy Shaggy Non-Slip Machine Washable Carpet for Bedroom Office Lounge Playroom Nursery Bedside Dorm 140 x 200 cm Burgundy
SOANNY£21.063.8★
FVVRAX 140x200cm Burgundy Red Shaggy Rug Soft Fluffy Area Rug for Living Room & Bedroom Non-Slip Plush Carpet for Kids Nursery Dorm Machine Washable Large Floor Mat
FVVRAX£30.863.9★
Rugs by Desire Comfy Washable Modern Living Room Rug Polyester Plain Indoor Area Rug with Low Pile - Anti-Slip Felt Backing SuperSoft Carpet Bedroom-Hallway Red 120x160 cm
Rugs by Desire£18.004.3★
homeart Area Rugs Soft Short Pile Monochrome Carpets - Anti-Slip Backing Machine Washable Modern Fluffy Rugs for Living Room Bedroom Kitchen Entrance - Bordeaux 60x110 cm
homeart£11.915.0★
Everest 5cm shaggy Rugs for living room thick pile modern rugs for bedroom kitchen hallway runner kids room small to Large fluffy carpet Bright Red 40x60cm small mat
Rugs 4 Sale£8.494.3★
What buyers say about red rug
What buyers praise and complain about, mined from review topics.What buyers love
“seems well made”
“The colours are bright”
“Well worth it”
“Easy to hoover, thick quality”
“Product as advertised”
“Excellent size excellent price”
“Looks good and so cosy”
“Easy to clean”
“So soft”
“The pattern is stunning”
What buyers complain about
“Cheap rug, the edges are nowhere near square or straight”
“it should at least be a thick as a bath Matt”
“Large rug”
“Bit over priced”
“looks nothing like the picture”
“The red isn't as deep or as rich”
“The material is not good quality”
“It will not lay flat”
“Colours have faded badly”
“Hard to keep clean”
Top return reasons
Common questions
- Is red rug profitable to sell on Amazon United Kingdom?
- The niche generates £43K/yr across 70 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -31.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the red rug niche?
- 32 brands and 38 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in red rug?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 2.6%.
- When does demand for red rug peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the red rug niche?
- Listings span £8.49–£132.23; the average listing price is £26.67 (sweet spot $15–$100). The average incumbent carries 2,513 reviews — the moat a new listing must climb.