Red Rug
MaybeProducts sell for $26.67 on average, inside the sweet spot. But demand is soft, at -31.3% this quarter, so Red Rug is a Maybe.
- Flapen Score
- 50 / 100Top 37% of 638 Baby Products niches · +3 vs the category median of 4750
- Market size
- £43K/yr157K searches / yr
- 90-day growth
- -31.3%search demand this quarter
- Competition
- 32%top-5 click share · 32 brands · 38 sellers
Flapen Score
Red Rug against its category
The dotted line is the Baby Products average. Past it, Red Rug is stronger. Inside it, weaker.
Market
The Red Rug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Rug 157K times last year and spent an estimated £43K. The top 5 brands take 47% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- -31.3%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £43Ka year
- Peak month
- November3.6× the quietest month
- Top search term
- red rug61K searches a year
02 · Price
A sale here is worth £26.67.
Listings sell for £26.67 on average, from £8.49 to £132.23. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £26.67 that is £0 to £3K a year per listing.
- Average price
- £26.67inside the $15 to $100 sweet spot
- Price range
- £8.49–£132.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #209 within Nursery. It carries 2,513 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 51%
- Out of stock, average day
- 9.2%
- Average rank
- #209in Nursery
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,513per listing
- Listings tracked
- 70
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Red Rug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
38
Top-5 brand share
47%
Top 20: 91%
Top-5 click share
32%
Top 20: 64%
Open market
48%
- Brand 113%
- Brand 213%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Red Rug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Red Rug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red rug61K/yr
- red rugs for living room36K/yr
- red rugs20K/yr
- burgundy rug19K/yr
- burgundy rugs for living room10K/yr
- red and grey rug6K/yr
- red rugs for bedrooms5K/yr
Reviews and returns
What reviews say buyers love and hate about Red Rug
We read the reviews and the return reasons for every product selling here.
“Cheap rug, the edges are nowhere near square or straight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Rug questions
Answered from the same tracked data.