rash cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£240K£240K/yr · 281K searches
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,316.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.83avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.99–£10.31cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rash cream is a £240K/yr Amazon United Kingdom market (281K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 39/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
rash cream market data
- Units sold / yr
- 50K–60K
- avg 5,000–6,000/product
- Revenue / yr
- £292K–£350K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
108
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Eurax65%
- Sudocrem29%
- Generic6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.6% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 5.9×
Top rash cream search terms
- eurax cream for itching77K/yr
- sudocrem travel size42K/yr
- eurax29K/yr
- eurax cream24K/yr
- mini sudocrem16K/yr
- rash cream14K/yr
- my little sudocrem12K/yr
- sudocrem tube8K/yr
- eurax cream for itching 500g14K/yr
- sudocrem mini6K/yr
Top rash cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 100g
Eurax£5.164.5★15,600 rev
Sudocrem Antiseptic Healing Cream Zinc Oxide Cream for Nappy Rash Eczema Acne and Minor Burns 125g (Pack of 1)
Sudocrem£3.294.8★8,081 rev
Sudocrem Skin Care Cream Tube 30g - Pack of 2
Sudocrem£5.744.7★1,286 rev
Eurax Cooling Itch Relief Gel For Dry Itchy and Irritated Skin Instant Cooling Hydrates and Soothes Reduces the Urge to Scratch Clinically Proven 1 x 75g
Eurax£4.724.4★1,127 rev
Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 30g
Eurax£2.994.5★15,600 rev
Newest
by launch date
Rapid Itch Relief Cream 30g | Lasts Up to 8 Hours for Relief of: Eczema Allergic rashes Hives Chickenpox Insect Bites & Stings Sunburn
Generic£10.3145 rev
My Little Sudocrem - My Little Sudocrem Skin Care Cream 22g (Pack of 3) Calms Redness and Soothes Irritation
Sudocrem£7.28461 rev
Eurax Cooling Itch Relief Gel For Dry Itchy and Irritated Skin Instant Cooling Hydrates and Soothes Reduces the Urge to Scratch Clinically Proven 1 x 75g
Eurax£4.721,127 rev
3x Sudocrem Skin Care Cream 30G Tube Sudocream Soothes Protects Travel Mini by Sudocrem
Sudocrem£7.15335 rev
Sudocrem Skin Care Cream Tube 30g - Pack of 2
Sudocrem£5.741,286 rev
Trending
90-day click momentumRapid Itch Relief Cream 30g | Lasts Up to 8 Hours for Relief of: Eczema Allergic rashes Hives Chickenpox Insect Bites & Stings Sunburn
Generic£10.314.6★
3x Sudocrem Skin Care Cream 30G Tube Sudocream Soothes Protects Travel Mini by Sudocrem
Sudocrem£7.154.7★
Sudocrem Antiseptic Healing Cream Zinc Oxide Cream for Nappy Rash Eczema Acne and Minor Burns 125g (Pack of 1)
Sudocrem£3.294.8★
My Little Sudocrem - My Little Sudocrem Skin Care Cream 22g (Pack of 3) Calms Redness and Soothes Irritation
Sudocrem£7.284.6★
Sudocrem Skin Care Cream Tube 30g - Pack of 2
Sudocrem£5.744.7★
What buyers say about rash cream
What buyers praise and complain about, mined from review topics.What buyers love
“Decent price”
“eases the itching”
“Works well does exactly as stated”
“Excellent cream”
“Instant relief, no irritation”
“Useful size”
“Works quickly and really effective”
“ideal easy to use”
“Really good skin healing cream”
“Anti rash cream for my baby”
What buyers complain about
“Makes the itching worse”
“Ineffective”
“Didnt take the itching away for hours”
“The smell is chemical”
“I'd much prefer the texture of a cream”
“Did nothing for the rough”
“Its quite a thick cream”
“leaves lots of residue”
“Almost impossible to open these little pots”
“Dose wot it says on the box”
Top return reasons
Common questions
- Is rash cream profitable to sell on Amazon United Kingdom?
- The niche generates £240K/yr across 8 tracked products. 90-day search growth is +14.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the rash cream niche?
- 3 brands and 108 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rash cream?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Itch Relief. The return rate is 0.1%.
- When does demand for rash cream peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 5.9× the quietest.
- What does it cost to enter the rash cream niche?
- Listings span £2.99–£10.31; the average listing price is £5.83 (sweet spot $15–$100). The average incumbent carries 5,317 reviews — the moat a new listing must climb.