Is Rash Cream profitable to sell on Amazon United Kingdom?

Flapen scores Rash Cream 39 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £240K a year across 8 tracked products. Search demand grew +14.6% in the last 90 days.

How competitive is the Rash Cream niche on Amazon United Kingdom?

3 brands and 108 sellers compete in Rash Cream on Amazon United Kingdom. The top 5 Rash Cream products take 87% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Rash Cream?

Rash Cream buyers on Amazon United Kingdom complain most about Allergies, Functionality-Overall, and Itch Relief. An estimated 0.1% of orders come back.

When does demand for Rash Cream peak?

Search demand for Rash Cream on Amazon United Kingdom peaks in May–Jun–Jul, and the busiest month runs 5.9× the quietest.

What does it cost to enter the Rash Cream niche?

Rash Cream sells for £5.83 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £2.99 to £10.31. The average product has 5,317 reviews, the count a new listing must catch up to.

Rash Cream

Fail

The top 5 brands take 100% of clicks, so Rash Cream is a Fail.

Flapen Score: 39
39 / 100Ranks 521 of 638 Baby Products niches · −8 vs the category median of 47
Market size: £240K/yr281K searches / yr
90-day growth: +14.6%search demand this quarter
Competition: 87%top-5 click share · 3 brands · 108 sellers

Flapen Score

Rash Cream against its category

The dotted line is the Baby Products average. Past it, Rash Cream is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Rash Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rash Cream 281K times last year and spent an estimated £240K. All 3 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £240K a year.

Searches, last 12 months: 281K
Growth, 90 days vs prior 90: +14.6%
Conversion, latest week: 14.7%
Market size, estimated: £240Ka year
Peak month: June5.9× the quietest month
Top search term: eurax cream for itching77K searches a year

02 · Price

A sale here is worth £5.83.

Listings sell for £5.83 on average, from £2.99 to £10.31. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 5,000 to 6,000 of them. At £5.83 that is £29K to £35K a year per listing.

Average price: £5.83under the $15 to $100 sweet spot
Price range: £2.99–£10.31
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 50K–60K
Units per listing a year: 5,000–6,000
Revenue per listing a year: £29K–£35K
Returns: 0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Health & Baby Care. It carries 5,317 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 75%
Out of stock, average day: 0.0%
Average rank: #18in Health & Baby Care
Average rating: 4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews: 5,317per listing
Listings tracked: 8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 57 months

Products

Top Rash Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

108

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Brand 165%
Brand 229%
Brand 36%

Demand

Rash Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Jul · busiest ÷ quietest = 5.9×

Search terms

Top Rash Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

eurax cream for itching77K/yr +16.0%21.3% conv.
sudocrem travel size42K/yr +33.4%13.3% conv.
eurax29K/yr +6.1%18.4% conv.
eurax cream24K/yr -5.7%16.1% conv.
mini sudocrem16K/yr +24.2%6.1% conv.
rash cream14K/yr +14.5%3.3% conv.
my little sudocrem12K/yr +16.9%2.4% conv.
sudocrem tube8K/yr +40.4%8.3% conv.
eurax cream for itching 500g14K/yr -40.9%18.2% conv.
sudocrem mini6K/yr +48.5%6.4% conv.

Reviews and returns

What reviews say buyers love and hate about Rash Cream

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Value For Money”

21%of negative reviews mention “Allergies”

0.1%of orders come back

“Makes the itching worse”

A buyer, on “Allergies”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Rash Cream questions

Answered from the same tracked data.

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