Pull Ups
MaybeAn estimated 0.1% of orders come back. But demand is soft, at +2.2% this quarter, so Pull Ups is a Maybe.
- Flapen Score
- 59 / 100Top 8% of 638 Baby Products niches · +12 vs the category median of 4759
- Market size
- £296K/yr292K searches / yr
- 90-day growth
- +2.2%search demand this quarter
- Competition
- 42%top-5 click share · 15 brands · 90 sellers
Flapen Score
Pull Ups against its category
The dotted line is the Baby Products average. Past it, Pull Ups is stronger. Inside it, weaker.
Market
The Pull Ups market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pull Ups 292K times last year and spent an estimated £296K. The top 5 brands take 84% of clicks. Demand peaks in Feb–Mar. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £296K a year.
- Searches, last 12 months
- 292K
- Growth, 90 days vs prior 90
- +2.2%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £296Ka year
- Peak month
- March1.7× the quietest month
- Top search term
- pull ups97K searches a year
02 · Price
A sale here is worth £12.68.
Listings sell for £12.68 on average, from £3.77 to £36.48. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £12.68 that is £10K to £13K a year per listing.
- Average price
- £12.68under the $15 to $100 sweet spot
- Price range
- £3.77–£36.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Nappy Changing. It carries 2,143 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Nappy Changing
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,143per listing
- Listings tracked
- 39
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Pull Ups products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Huggies Pull-Ups Trainers Night Nappy Pants for 2-4 Years - Size 6-7 Pull Up Nappies (36 Pants) - Extra Night Time Protection - Support for Consistent Potty Training Routines
- Price
- £7.36
- Rating
- 4.6/5
- Reviews
- 755
- Age
- 6y ago

HUGGIES DryNites Pyjama Pants Girls 4-7 Years (17-30KG) 30 x Bedwetting Pants Up to 100% Leak Free Nights
- Price
- £9.38
- Rating
- 4.6/5
- Reviews
- 2,180
- Age
- 6y ago

by Amazon Disney Nappy Pants Size 6 (15+ kg) 60 Count White (Previously a Mama Bear brand same product)
- Price
- £11.54
- Rating
- 4.2/5
- Reviews
- 7,048
- Age
- 4y ago

Pampers Ninjamas Pyjama Pants Unisex Spaceships 4-7 Years 60 Pyjama Pants 17kg - 30kg All-Night Leak Protection
- Price
- £17.81
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 2y ago

Huggies DryNites Bedwetting Pyjama Pants Age 4-7 17-30kg
- Price
- £13.59
- Rating
- 4.3/5
- Reviews
- 996
- Age
- 17y ago
Trending
estimated 90-day click momentum
Potty Training Pants for Boys Girls6 Packs Reusable Baby Toddler Training Pants Soft Washable 2-6 Years (as8 Age 3_Years Regular Blue)
- Price
- £19.49
- Rating
- 4.2/5
- Reviews
- 224
- Age
- 3y ago

Joyo roy Reusable Training Pants for Baby Boy 5T 4Pack Potty Training Pants 100% Cotton Cloth Nappies Size 5 Padded Underwear for Toddlers Toilet Potty Trainer Underwear for Boys Reusable Diapers
- Price
- £14.94
- Rating
- 4.0/5
- Reviews
- 128
- Age
- 6y ago

Pura Nappy Pants Size 8 15 Count 19kg+ 360 Stretch Fit Potty Training Pants for Hypoallergenic & Sensitive Skin Up to 12 Hours Overnight Leak Protection Totally Chlorine Free
- Price
- £5.93
- Rating
- 4.0/5
- Reviews
- 88
- Age
- 2y ago

by Amazon Disney Nappy Pants Size 6 (15+ kg) 60 Count White (Previously a Mama Bear brand same product)
- Price
- £11.54
- Rating
- 4.2/5
- Reviews
- 7,048
- Age
- 4y ago

Huggies DryNites Pyjama Pants Boys 4-7 Years (17-30KG) Up to 100% Leak Free Nights Bedwetting Pants 26 Count
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 3,792
- Age
- 2y ago
Newest
by launch date
Nutmeg Ultra Dry Pants Size 8 Pack of 24
- Price
- £4.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Huggies Pull-Ups New Unisex Size 7 Day Time Training Nappy Pants (36 Pants) - Up to 12 Hours Protection
- Price
- £7.90
- Rating
- 4.6/5
- Reviews
- 963
- Age
- 1y ago

HUGGIES DryNites Pyjama Pants Boys 13+ Years (48-60KG) 33 x Bedwetting Pants Up to 100% Leak Free Nights
- Price
- £16.83
- Rating
- 4.5/5
- Reviews
- 3,792
- Age
- 1y ago

Huggies DryNites Pyjama Pants Boys 8-13 Years (30-48KG) Up to 100% Leak Free Nights Bedwetting Pants 9 Count
- Price
- £3.87
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Huggies DryNites Pyjama Pants Boys 4-7 Years (17-30KG) Up to 100% Leak Free Nights Bedwetting Pants 26 Count
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 3,792
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
90
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 79%
Open market
14%
- HUGGIES56%
- by Amazon12%
- Ninjamas9%
- Joyo roy4%
- Bambo Nature4%
- Pura2%
- Open — no brand owns it (9 brands, 14%)
Demand
Pull Ups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 1.7×
Search terms
Top Pull Ups search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pull ups97K/yr
- nappy pants53K/yr
- night time nappies16K/yr
- night nappies20K/yr
- huggies pull ups12K/yr
- pull up nappies11K/yr
- nighttime nappies7K/yr
- drynites 4-79K/yr
- night nappies age 4-77K/yr
- huggies drynites 4-77K/yr
Reviews and returns
What reviews say buyers love and hate about Pull Ups
We read the reviews and the return reasons for every product selling here.
“They still leak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pull Ups questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









