Pull Ups
Pull Ups shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 8% of 638 Baby Products niches · +12 vs the category median of 47
Is Pull Ups profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pull Ups is a £296K/yr Amazon United Kingdom market (292K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 59/100.
Pull Ups: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +2.2% over the last 90 days and 8.0% of searches end in a purchase.
£296K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 39 products
Top Pull Ups products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Huggies Pull-Ups Trainers Night Nappy Pants for 2-4 Years - Size 6-7 Pull Up Nappies (36 Pants) - Extra Night Time Protection - Support for Consistent Potty Training Routines
- Price
- £7.36
- Rating
- 4.6/5
- Reviews
- 755
- Age
- 6y ago
HUGGIES DryNites Pyjama Pants Girls 4-7 Years (17-30KG) 30 x Bedwetting Pants Up to 100% Leak Free Nights
- Price
- £9.38
- Rating
- 4.6/5
- Reviews
- 2,180
- Age
- 6y ago
by Amazon Disney Nappy Pants Size 6 (15+ kg) 60 Count White (Previously a Mama Bear brand same product)
- Price
- £11.54
- Rating
- 4.2/5
- Reviews
- 7,048
- Age
- 4y ago
Pampers Ninjamas Pyjama Pants Unisex Spaceships 4-7 Years 60 Pyjama Pants 17kg - 30kg All-Night Leak Protection
- Price
- £17.81
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 2y ago
Huggies DryNites Bedwetting Pyjama Pants Age 4-7 17-30kg
- Price
- £13.59
- Rating
- 4.3/5
- Reviews
- 996
- Age
- 17y ago
Trending
90-day click momentum
Potty Training Pants for Boys Girls6 Packs Reusable Baby Toddler Training Pants Soft Washable 2-6 Years (as8 Age 3_Years Regular Blue)
- Price
- £19.49
- Rating
- 4.2/5
- Reviews
- 224
- Age
- 3y ago
Joyo roy Reusable Training Pants for Baby Boy 5T 4Pack Potty Training Pants 100% Cotton Cloth Nappies Size 5 Padded Underwear for Toddlers Toilet Potty Trainer Underwear for Boys Reusable Diapers
- Price
- £14.94
- Rating
- 4.0/5
- Reviews
- 128
- Age
- 6y ago
Pura Nappy Pants Size 8 15 Count 19kg+ 360 Stretch Fit Potty Training Pants for Hypoallergenic & Sensitive Skin Up to 12 Hours Overnight Leak Protection Totally Chlorine Free
- Price
- £5.93
- Rating
- 4.0/5
- Reviews
- 88
- Age
- 2y ago
by Amazon Disney Nappy Pants Size 6 (15+ kg) 60 Count White (Previously a Mama Bear brand same product)
- Price
- £11.54
- Rating
- 4.2/5
- Reviews
- 7,048
- Age
- 4y ago
Huggies DryNites Pyjama Pants Boys 4-7 Years (17-30KG) Up to 100% Leak Free Nights Bedwetting Pants 26 Count
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 3,792
- Age
- 2y ago
Newest
by launch date
Nutmeg Ultra Dry Pants Size 8 Pack of 24
- Price
- £4.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Huggies Pull-Ups New Unisex Size 7 Day Time Training Nappy Pants (36 Pants) - Up to 12 Hours Protection
- Price
- £7.90
- Rating
- 4.6/5
- Reviews
- 963
- Age
- 1y ago
HUGGIES DryNites Pyjama Pants Boys 13+ Years (48-60KG) 33 x Bedwetting Pants Up to 100% Leak Free Nights
- Price
- £16.83
- Rating
- 4.5/5
- Reviews
- 3,792
- Age
- 1y ago
Huggies DryNites Pyjama Pants Boys 8-13 Years (30-48KG) Up to 100% Leak Free Nights Bedwetting Pants 9 Count
- Price
- £3.87
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
Huggies DryNites Pyjama Pants Boys 4-7 Years (17-30KG) Up to 100% Leak Free Nights Bedwetting Pants 26 Count
- Price
- £8.18
- Rating
- 4.5/5
- Reviews
- 3,792
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
90
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
42%
Top 20: 79%
Open market
14%
- HUGGIES56%
- by Amazon12%
- Ninjamas9%
- Joyo roy4%
- Bambo Nature4%
- Pura2%
- Open — no brand owns it (9 brands, 14%)
Pull Ups demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 1.7×
Top Pull Ups search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pull ups97K/yr
- nappy pants53K/yr
- night time nappies16K/yr
- night nappies20K/yr
- huggies pull ups12K/yr
- pull up nappies11K/yr
- nighttime nappies7K/yr
- drynites 4-79K/yr
- night nappies age 4-77K/yr
- huggies drynites 4-77K/yr
What reviews say buyers love and hate about Pull Ups
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“they fit perfectly”
“haven't leaked through”
“Very good nappies”
“save some money too”
“Comfy good fit”
What buyers complain about
83% of reviews“They still leak”
“Waste of money”
“Sizes seem a little off”
“Within 2 days his bum had a rash”
“Did not keep my 9 year old dry at all”
Pull Ups return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pull Ups questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
