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Pull Ups

Maybe

An estimated 0.1% of orders come back. But demand is soft, at +2.2% this quarter, so Pull Ups is a Maybe.

Flapen Score
59
59 / 100
Top 8% of 638 Baby Products niches · +12 vs the category median of 47
Market size
£296K/yr292K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
42%top-5 click share · 15 brands · 90 sellers

Flapen Score

Pull Ups against its category

The dotted line is the Baby Products average. Past it, Pull Ups is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pull Ups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pull Ups 292K times last year and spent an estimated £296K. The top 5 brands take 84% of clicks. Demand peaks in Feb–Mar. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £296K a year.

Searches, last 12 months
292K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
8.0%
Market size, estimated
£296Ka year
Peak month
March1.7× the quietest month
Top search term
pull ups97K searches a year

02 · Price

A sale here is worth £12.68.

Listings sell for £12.68 on average, from £3.77 to £36.48. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £12.68 that is £10K to £13K a year per listing.

Average price
£12.68under the $15 to $100 sweet spot
Price range
£3.77–£36.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Nappy Changing. It carries 2,143 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Nappy Changing
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,143per listing
Listings tracked
39

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pull Ups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

90

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

42%

Top 20: 79%

Open market

14%

  • Brand 156%
  • Brand 212%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (9 brands, 14%)

Demand

Pull Ups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 1.7×

Search terms

Top Pull Ups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pull ups97K/yr
  • nappy pants53K/yr
  • night time nappies16K/yr
  • night nappies20K/yr
  • huggies pull ups12K/yr
  • pull up nappies11K/yr
  • nighttime nappies7K/yr
  • drynites 4-79K/yr
  • night nappies age 4-77K/yr
  • huggies drynites 4-77K/yr

Reviews and returns

What reviews say buyers love and hate about Pull Ups

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
36%of negative reviews mention “Leak-Proof”
0.1%of orders come back
“They still leak”
A buyer, on “Leak-Proof”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pull Ups questions

Answered from the same tracked data.