Premature Dummies

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months

293K

Growth, 90 days vs prior 90

-17.9%

Conversion, latest week

6.2%

Market size, estimated

£157Ka year

Peak month

May3.9× the quietest month

Top search term

tommee tippee dummies 0-6 months45K searches a year

Listings sell for £8.65 on average, from £4.97 to £16.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £8.65 that is £2K to £4K a year per listing.

Average price

£8.65under the $15 to $100 sweet spot

Price range

£4.97–£16.06

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #57 within Soothers & Teethers. It carries 1,426 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#57in Soothers & Teethers

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,426per listing

Listings tracked

36

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months