Premature Baby Nappies

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

-8.4%

Conversion, latest week

5.8%

Market size, estimated

£97Ka year

Peak month

September1.3× the quietest month

Top search term

size 0 nappies53K searches a year

Listings sell for £12.68 on average, from £0.98 to £27.07. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.68 that is £3K to £6K a year per listing.

Average price

£12.68under the $15 to $100 sweet spot

Price range

£0.98–£27.07

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

47% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #85 within Nappy Changing. It carries 484 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

73%

Out of stock, average day

4.5%

Average rank

#85in Nappy Changing

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

484per listing

Listings tracked

15

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months