Pregnancy Journal
soft demand (-17.9% this quarter) — Pregnancy Journal doesn't clear our bar today.
Flapen Score
Ranks 454 of 638 Baby Products niches · −5 vs the category median of 47
Is Pregnancy Journal profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pregnancy Journal is a £81K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Pregnancy Journal: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.9% over the last 90 days and 4.0% of searches end in a purchase.
£81K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 16 products
Top Pregnancy Journal products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pregnancy Journal & Planner | Gift for Expecting Mums | Memory Book to Capture Every Milestone | Month-by-Month Scrapbook & Photo Album for baby Boys and Girls | Includes Calendar & Checklist
- Price
- £10.17
- Rating
- 4.8/5
- Reviews
- 112
- Age
- 8mo ago
Mal Paper Pregnancy Journal - Cotton | Baby Memory Book for Expecting Mums - Luxury Pregnancy Book - Planner Pregnancy Gift for First Time Parents with Checklist Photo Section Gift Boxed
- Price
- £11.35
- Rating
- 4.2/5
- Reviews
- 75
- Age
- 4y ago
Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Mom to Be Keepsake Gift Pregnancy Tracking Diary for Expecting New Parent Beige
- Price
- £12.41
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 1y ago
Mal Paper Pregnancy Journal - Cotton | Baby Memory Book for Expecting Mums - Luxury Pregnancy Book - Planner Pregnancy Gift for First Time Parents with Checklist Photo Section Gift Boxed
- Price
- £13.88
- Rating
- 4.8/5
- Reviews
- 132
- Age
- 4y ago
Pregnancy Journal and Memory Book Gift Pregnancy Diary for Expecting New Mums - Includes Calendar Scrapbook Checklist and Organiser (Forest)
- Price
- £21.26
- Rating
- 4.8/5
- Reviews
- 439
- Age
- 3y ago
Trending
90-day click momentum
Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Pregnancy Tracking Diary Mom to Be Scrapbook Keepsake Gift for Expecting New Parent Purple
- Price
- £11.97
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 1y ago
Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Pregnancy Tracking Diary Mom to Be Keepsake Gift for Expecting New Parent Beige
- Price
- £12.84
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 1y ago
HuBorns - My Pregnancy Journal to Capture Every Moment Week by Week with Space for Photos and Ultrasounds Pregnancy Diary to Keep the Most Special Memories Maternity Journal (Beige English)
- Price
- £14.77
- Rating
- 4.8/5
- Reviews
- 243
- Age
- 1y ago
Pregnancy Journal & Planner | Gift for Expecting Mums | Memory Book to Capture Every Milestone | Month-by-Month Scrapbook & Photo Album for baby Boys and Girls | Includes Calendar & Checklist
- Price
- £10.17
- Rating
- 4.8/5
- Reviews
- 112
- Age
- 8mo ago
Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Mom to Be Keepsake Gift Pregnancy Tracking Diary for Expecting New Parent Beige
- Price
- £12.41
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 1y ago
Newest
by launch datePregnancy Journal & Planner | Gift for Expecting Mums | Memory Book to Capture Every Milestone | Month-by-Month Scrapbook & Photo Album for baby Boys and Girls | Includes Calendar & Checklist
- Price
- £10.17
- Rating
- 4.8/5
- Reviews
- 112
- Age
- 8mo ago
BIROYAL 320-Page Pregnancy Journal - Hardcover Pregnancy Book for New Mum - Baby Journal from Pregnancy to 18 Years Old - Pregnancy Gifts for Mum Expecting - New Mum Gifts & Newborn Baby Gifts
- Price
- £8.67
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 1y ago
Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Mom to Be Keepsake Gift Pregnancy Tracking Diary for Expecting New Parent Beige
- Price
- £12.41
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 1y ago
Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Mom to Be Scrapbook Keepsake Gift Pregnancy Tracking Diary for Expecting New Parent Beige
- Price
- £13.29
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 1y ago
Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Pregnancy Tracking Diary Mom to Be Keepsake Gift for Expecting New Parent Beige
- Price
- £12.84
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
14
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
8%
- kidproducts all your child needs26%
- Lanpn24%
- Mål Paper18%
- Bibi & Beau14%
- Peachly6%
- HuBorns5%
- Open — no brand owns it (2 brands, 8%)
Pregnancy Journal demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.6×
Top Pregnancy Journal search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pregnancy journal102K/yr
- pregnancy journal for first time mums uk18K/yr
- pregnancy diary9K/yr
- maternity journal7K/yr
- baby journal from pregnancy5K/yr
- my pregnancy journal4K/yr
What reviews say buyers love and hate about Pregnancy Journal
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Definitely worth the price”
“Good Quality”
“It has a lovely modern design”
“Lovely journal with a clean, neutral design”
“Easy to Use”
What buyers complain about
58% of reviews“Bent pages”
“Bigger than I expected”
“looked much more expensive than it was”
“not so comfortable to write in”
“not so comfortable to write in”
Pregnancy Journal return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pregnancy Journal questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
