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Pregnancy Journal

Fail

Demand is soft, at -17.9% this quarter, so Pregnancy Journal is a Fail.

Flapen Score
42
42 / 100
Ranks 454 of 638 Baby Products niches · −5 vs the category median of 47
Market size
£81K/yr145K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
59%top-5 click share · 8 brands · 14 sellers

Flapen Score

Pregnancy Journal against its category

The dotted line is the Baby Products average. Past it, Pregnancy Journal is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pregnancy Journal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pregnancy Journal 145K times last year and spent an estimated £81K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
4.0%
Market size, estimated
£81Ka year
Peak month
December1.6× the quietest month
Top search term
pregnancy journal102K searches a year

02 · Price

A sale here is worth £14.00.

Listings sell for £14.00 on average, from £7.38 to £25.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £14.00 that is £1K to £4K a year per listing.

Average price
£14.00under the $15 to $100 sweet spot
Price range
£7.38–£25.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #79 within Gifts & Keepsakes. It carries 164 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#79in Gifts & Keepsakes
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
164per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Pregnancy Journal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

8%

  • Brand 126%
  • Brand 224%
  • Brand 318%
  • Brand 414%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (2 brands, 8%)

Demand

Pregnancy Journal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Pregnancy Journal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pregnancy journal102K/yr
  • pregnancy journal for first time mums uk18K/yr
  • pregnancy diary9K/yr
  • maternity journal7K/yr
  • baby journal from pregnancy5K/yr
  • my pregnancy journal4K/yr

Reviews and returns

What reviews say buyers love and hate about Pregnancy Journal

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
20%of negative reviews mention “Paper Quality”
1.1%of orders come back
“Bent pages”
A buyer, on “Paper Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pregnancy Journal questions

Answered from the same tracked data.