pregnancy journal
Skip itSoft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great163.56avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.00avg listing price — sweet spot $15–$100
Price range
Good£7.38–£25.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£81K£81K/yr · 145K searches
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pregnancy journal is a £81K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
pregnancy journal market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £70K–£84K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 2.2%
- Avg brand age
- 32 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
14
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
8%
- kidproducts all your child needs26%
- Lanpn24%
- Mål Paper18%
- Bibi & Beau14%
- Peachly6%
- HuBorns5%
- Open — no brand owns it (2 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top pregnancy journal search terms
- pregnancy journal102K/yr
- pregnancy journal for first time mums uk18K/yr
- pregnancy diary9K/yr
- maternity journal7K/yr
- baby journal from pregnancy5K/yr
- my pregnancy journal4K/yr
Top pregnancy journal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pregnancy Journal & Planner | Gift for Expecting Mums | Memory Book to Capture Every Milestone | Month-by-Month Scrapbook & Photo Album for baby Boys and Girls | Includes Calendar & Checklist
kidproducts all your child needs£10.174.8★112 rev
Mal Paper Pregnancy Journal - Cotton | Baby Memory Book for Expecting Mums - Luxury Pregnancy Book - Planner Pregnancy Gift for First Time Parents with Checklist Photo Section Gift Boxed
Mål Paper£11.354.2★75 rev
Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Mom to Be Keepsake Gift Pregnancy Tracking Diary for Expecting New Parent Beige
Lanpn£12.414.6★41 rev
Mal Paper Pregnancy Journal - Cotton | Baby Memory Book for Expecting Mums - Luxury Pregnancy Book - Planner Pregnancy Gift for First Time Parents with Checklist Photo Section Gift Boxed
Mål Paper£13.884.8★132 rev
Pregnancy Journal and Memory Book Gift Pregnancy Diary for Expecting New Mums - Includes Calendar Scrapbook Checklist and Organiser (Forest)
Bibi & Beau£21.264.8★439 rev
Newest
by launch datePregnancy Journal & Planner | Gift for Expecting Mums | Memory Book to Capture Every Milestone | Month-by-Month Scrapbook & Photo Album for baby Boys and Girls | Includes Calendar & Checklist
kidproducts all your child needs£10.17112 rev
BIROYAL 320-Page Pregnancy Journal - Hardcover Pregnancy Book for New Mum - Baby Journal from Pregnancy to 18 Years Old - Pregnancy Gifts for Mum Expecting - New Mum Gifts & Newborn Baby Gifts
BIROYAL£8.6763 rev
Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Mom to Be Keepsake Gift Pregnancy Tracking Diary for Expecting New Parent Beige
Lanpn£12.4141 rev
Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Mom to Be Scrapbook Keepsake Gift Pregnancy Tracking Diary for Expecting New Parent Beige
Lanpn£13.2958 rev
Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Pregnancy Tracking Diary Mom to Be Keepsake Gift for Expecting New Parent Beige
Lanpn£12.8478 rev
Trending
90-day click momentum
Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Pregnancy Tracking Diary Mom to Be Scrapbook Keepsake Gift for Expecting New Parent Purple
Lanpn£11.974.6★
Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Pregnancy Tracking Diary Mom to Be Keepsake Gift for Expecting New Parent Beige
Lanpn£12.844.6★
HuBorns - My Pregnancy Journal to Capture Every Moment Week by Week with Space for Photos and Ultrasounds Pregnancy Diary to Keep the Most Special Memories Maternity Journal (Beige English)
HuBorns£14.774.8★
Pregnancy Journal & Planner | Gift for Expecting Mums | Memory Book to Capture Every Milestone | Month-by-Month Scrapbook & Photo Album for baby Boys and Girls | Includes Calendar & Checklist
kidproducts all your child needs£10.174.8★
Lanpn My Pregnancy Journal Memory Book for First Time Mom 156 Page Pregnant Announcement Must Have Planner Scrapbook Mom to Be Keepsake Gift Pregnancy Tracking Diary for Expecting New Parent Beige
Lanpn£12.414.6★
What buyers say about pregnancy journal
What buyers praise and complain about, mined from review topics.What buyers love
“Definitely worth the price”
“Good Quality”
“It has a lovely modern design”
“Lovely journal with a clean, neutral design”
“Easy to Use”
“It feels well made and durable, and the overall look is simple”
“weve both enjoyed looking through it together”
“Nice illustrations”
“Just what I was looking for”
“Beautiful for a gift”
What buyers complain about
“Bent pages”
“Bigger than I expected”
“looked much more expensive than it was”
“not so comfortable to write in”
“not so comfortable to write in”
“So many pregnancy journals are overly pink”
Top return reasons
Common questions
- Is pregnancy journal profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the pregnancy journal niche?
- 8 brands and 14 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in pregnancy journal?
- Top complaints mined from reviews: Paper Quality, Size-Overall, Value For Money. The return rate is 1.1%.
- When does demand for pregnancy journal peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the pregnancy journal niche?
- Listings span £7.38–£25.03; the average listing price is £14.00 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.