Pregnancy Journal
FailDemand is soft, at -17.9% this quarter, so Pregnancy Journal is a Fail.
- Flapen Score
- 42 / 100Ranks 454 of 638 Baby Products niches · −5 vs the category median of 4742
- Market size
- £81K/yr145K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 59%top-5 click share · 8 brands · 14 sellers
Flapen Score
Pregnancy Journal against its category
The dotted line is the Baby Products average. Past it, Pregnancy Journal is stronger. Inside it, weaker.
Market
The Pregnancy Journal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pregnancy Journal 145K times last year and spent an estimated £81K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £81Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- pregnancy journal102K searches a year
02 · Price
A sale here is worth £14.00.
Listings sell for £14.00 on average, from £7.38 to £25.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £14.00 that is £1K to £4K a year per listing.
- Average price
- £14.00under the $15 to $100 sweet spot
- Price range
- £7.38–£25.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #79 within Gifts & Keepsakes. It carries 164 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #79in Gifts & Keepsakes
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 164per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Pregnancy Journal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
14
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
8%
- Brand 126%
- Brand 224%
- Brand 318%
- Brand 414%
- Brand 56%
- Brand 65%
- Open — no brand owns it (2 brands, 8%)
Demand
Pregnancy Journal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Pregnancy Journal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pregnancy journal102K/yr
- pregnancy journal for first time mums uk18K/yr
- pregnancy diary9K/yr
- maternity journal7K/yr
- baby journal from pregnancy5K/yr
- my pregnancy journal4K/yr
Reviews and returns
What reviews say buyers love and hate about Pregnancy Journal
We read the reviews and the return reasons for every product selling here.
“Bent pages”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pregnancy Journal questions
Answered from the same tracked data.









