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Pram Sun Shade

Maybe

Search demand grew +309.5% this quarter. But the top 5 brands take 93% of clicks, so Pram Sun Shade is a Maybe.

Filters Trending
Flapen Score
61
61 / 100
Top 6% of 638 Baby Products niches · +14 vs the category median of 47
Market size
£382K/yr397K searches / yr
90-day growth
+309.5%search demand this quarter
Competition
70%top-5 click share · 8 brands · 14 sellers

Flapen Score

Pram Sun Shade against its category

The dotted line is the Baby Products average. Past it, Pram Sun Shade is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pram Sun Shade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pram Sun Shade 397K times last year and spent an estimated £382K. The top 5 brands take 93% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 397K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +309.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £382K a year.

Searches, last 12 months
397K
Growth, 90 days vs prior 90
+309.5%
Conversion, latest week
6.1%
Market size, estimated
£382Ka year
Peak month
May20.0× the quietest month
Top search term
snoozeshade119K searches a year

02 · Price

A sale here is worth £15.65.

Listings sell for £15.65 on average, from £7.75 to £32.16. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £15.65 that is £20K to £23K a year per listing.

Average price
£15.65inside the $15 to $100 sweet spot
Price range
£7.75–£32.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£20K–£23K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Strollers, Prams & Accessories. It carries 2,382 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Strollers, Prams & Accessories
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,382per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Pram Sun Shade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

4%

  • Brand 168%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Pram Sun Shade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 20.0×

Search terms

Top Pram Sun Shade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snoozeshade119K/yr
  • pram sun shade72K/yr
  • snooze shade41K/yr
  • pram shade25K/yr
  • sun shade for pram22K/yr
  • sunshade for pram15K/yr
  • pushchair sun shade12K/yr
  • stroller sun shade12K/yr
  • pram shade cover10K/yr
  • pram sunshade9K/yr

Reviews and returns

What reviews say buyers love and hate about Pram Sun Shade

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Sun Protection”
12%of negative reviews mention “Durability”
1.9%of orders come back
“Broke after a couple of uses”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pram Sun Shade questions

Answered from the same tracked data.