pram cup holder
Skip itA concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,181.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay£140K£140K/yr · 216K searches
Avg price
Okay£9.39avg listing price — sweet spot $15–$100
Price range
Okay£4.89–£18.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, pram cup holder is a £140K/yr Amazon United Kingdom market (216K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
pram cup holder market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £117K–£141K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.9%
- Avg brand age
- 35 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
22
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
16%
- Guiseapue30%
- LittleLife27%
- momcozy11%
- Nuby7%
- BUNDLEPRO6%
- KDD5%
- Open — no brand owns it (5 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.3% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top pram cup holder search terms
- pram cup holder65K/yr
- cup holder for pram45K/yr
- buggy cup holder15K/yr
- stroller cup holder12K/yr
- pram cup holder universal18K/yr
- pushchair cup holder13K/yr
- bugaboo cup holder7K/yr
- universal cup holder for pram6K/yr
- pram drinks holder5K/yr
- pram cup and phone holder5K/yr
Top pram cup holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Guiseapue Pram Cup Holder: Universal Drink Coffee Cup Holder with Phone Holder Organiser for Wheelchair Pushchair Buggy Bike Walker Baby Essentials for Newborn New Mum Gifts for Baby Wishlist
Guiseapue£7.204.2★14,061 rev
LittleLife Buggy And Pushchair Universal Cup Holder Adjustable Bottle Organiser for Stroller Drink and Coffee Cup Holder Black
LittleLife£6.064.4★1,191 rev
momcozy Baby Pushchair Organiser 3 Insulated Cup HolderDetachable Zippered Pocket Adjustable Shoulder Strap Large Capacity for Baby Essentials Compact Design Fits Any Pram Handlebar
momcozy£18.514.5★3,720 rev
Nuby Pram Phone & Cup Holder Universal Fit | Secure Attachment | 360 Rotation | Adjustable Position
Nuby£7.504.0★35 rev
KDD Pram Cup Holder with Phone Holder Universal Drink Cup Holder 3-in-1 Stroller Drinks Holder Baby Essentials for Pram Pushchair Buggy Stroller Bike Wheelchair Trolley Accessories
KDD£9.664.0★1,965 rev
Newest
by launch date
3PCS Pram Cup Holder Universal Cup Holder for Pram Cup and Phone Holder
louuuou£7.2511 rev
Pram Cup Holder Cup Holder for Pram Pram Accessories Pushchair Accessories with Phone Holder Coffee Stroller Holder Bike Cup Holder Pram Accessories Pushchair for Pram Buggy Bike(Black)
BAGUBDR£6.9610 rev
Nuby Pram Phone & Cup Holder Universal Fit | Secure Attachment | 360 Rotation | Adjustable Position
Nuby£7.5035 rev
LittleLife Buggy And Pushchair Universal Cup & Phone Holder Adjustable Bottle Organiser for Stroller Drink and Coffee Cup Holder
LittleLife£6.9325 rev
Hranio Pram Bag Organiser with Cup Holder for Pram Accessories Pushchair Organiser Baby Essentials Large Capacity Shoulder Strap & Non-Slip Secure Hooks 3 Insulated Cup Holder
Hranio£13.41100 rev
Trending
90-day click momentum
Suranew Universal Pushchair/Pram Cup Holder with Phone Storage Box Baby Bottle Organizer for Stroller Drink and Coffee Suitable for Baby Buggy and Bike
Suranew£7.574.2★
Hranio Pram Bag Organiser with Cup Holder for Pram Accessories Pushchair Organiser Baby Essentials Large Capacity Shoulder Strap & Non-Slip Secure Hooks 3 Insulated Cup Holder
Hranio£13.414.2★
Pack of 2 Pram Cup Holder Universal Stroller/Pushchair Cup Holders Adjustable Bottle Organizer for Bikes Trolleys Walkers and Wheelchairs
BUNDLEPRO£13.124.2★
Nuby Pram Phone & Cup Holder Universal Fit | Secure Attachment | 360 Rotation | Adjustable Position
Nuby£7.504.0★
3PCS Pram Cup Holder Universal Cup Holder for Pram Cup and Phone Holder
louuuou£7.254.3★
What buyers say about pram cup holder
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“It fits perfectly”
“Strong and sturdy, better than previous cup holder Id bought, this stays secures to pram”
“easy to use”
“Whilst it wasn't too expensive”
“enough space for a change of clothes some nappies”
“I wouldn't expect it to break”
“holds cup perfect”
“It's compatible with lots of things as we also use it on our 3 year olds car seat for longer journeys”
“Handy for quick access to essentials”
What buyers complain about
“Fitting issues”
“Broke after a few months use”
“Rubbish quality, broke pretty much straight away”
“that is not possible as it isn't a sturdy grip”
“Liquid falls”
“The bag straps fit tight”
“Cup keeps moving up when in the pram making it stable”
“Damaged the paint on my pushchair”
“I bought this twice, in black and beige, the first time the connection part snapped, quite quickly and fell off, my phone screen cracked as a result”
“Received second hand goods”
Top return reasons
Common questions
- Is pram cup holder profitable to sell on Amazon United Kingdom?
- The niche generates £140K/yr across 14 tracked products. 90-day search growth is +17.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the pram cup holder niche?
- 11 brands and 22 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in pram cup holder?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.6%.
- When does demand for pram cup holder peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the pram cup holder niche?
- Listings span £4.89–£18.51; the average listing price is £9.39 (sweet spot $15–$100). The average incumbent carries 3,182 reviews — the moat a new listing must climb.