Pram

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months

358K

Growth, 90 days vs prior 90

-15.1%

Conversion, latest week

0.1%

Market size, estimated

£56Ka year

Peak month

October1.3× the quietest month

Top search term

baby pram138K searches a year

Listings sell for £129.85 on average, from £38.13 to £189.14. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £129.85 that is £0 to £13K a year per listing.

Average price

£129.85above the $15 to $100 sweet spot

Price range

£38.13–£189.14

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

£0–£13K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #12 within Strollers, Prams & Accessories. It carries 243 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

24%

Out of stock, average day

17.7%

Average rank

#12in Strollers, Prams & Accessories

Average rating

4.24 starsAmazon United Kingdom average 4.36 stars

Average reviews

243per listing

Listings tracked

34

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

41 months