Is potty training toilet seat profitable to sell on Amazon United Kingdom?

The niche generates £139K/yr across 37 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the potty training toilet seat niche?

24 brands and 47 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in potty training toilet seat?

Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.9%.

When does demand for potty training toilet seat peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 4.3× the quietest.

What does it cost to enter the potty training toilet seat niche?

Listings span £3.89–£24.46; the average listing price is £13.74 (sweet spot $15–$100). The average incumbent carries 1,997 reviews — the moat a new listing must climb.

potty training toilet seat

Worth a look

Shows low returns (0.9%), but soft demand (-7.8% this quarter) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great54%

top-5 brand share — no brand owns this niche

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Avg price

Good£13.74

avg listing price — sweet spot $15–$100

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Price range

Okay£3.89–£24.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,997.46

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£139K

£139K/yr · 221K searches

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, potty training toilet seat is a £139K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 54/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

potty training toilet seat market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £110K–£137K; units × avg price
Conversion rate: 4.6%
Avg BSR: #13
Page quality: 0%
Prime: 76%
Sponsored: 86%
Out of stock: 2.0%
Avg brand age: 45 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

43%

Top 20: 82%

Open market

39%

Munchkin18%
Glenmore11%
GoldEnough9%
kidoola8%
RABB 1ST8%
MomTend7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 4.3×

Open Trend

Top potty training toilet seat search terms

potty training toilet seat129K/yr -12.4%4.1% conv.
potty seat26K/yr +9.4%2.3% conv.
toilet training30K/yr -5.3%1.5% conv.
potty training seat22K/yr -4.9%3.5% conv.
potty seat for toddlers5K/yr -7.9%2.4% conv.
potty training seats4K/yr +36.5%0.6% conv.
potty training essentials3K/yr -8.5%1.6% conv.

All search terms

Top potty training toilet seat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Munchkin Sturdy Baby Potty Seat | Handles & Legs | Potty Training | White

Munchkin£7.794.6★1,011 rev

Toddler Toilet Seat Potty Training Potty Training Toilet Seat with Step Anti Splash Soft Cushion Handle and Foldable for Kids Boys Child Toilet Training in Bathroom Grey and White

Glenmore£14.374.3★1,542 rev

KIDOOLA Adjustable Potty Ladder Seat for Toilet Training with Steps Handle & Soft Cushion Design Non-Slip | Space Efficient | Foldable & Easy Assembly Splash Guard Included - Grey

kidoola£15.454.2★2,597 rev

Potty Training Toilet Seat Upgrade 3 in 1 Toddler Toilet Seat and Steps Stool for Boys Girls Non-Slip Splash Guard KidsToilet Seat with Ladder Adjustable Child Toilet Training in Bathroom

MomTend£13.194.4★26 rev

Rabb 1st Bear Potty Training Seat Upgrade 2 in 1 Toddler Toilet Seat Splash Guard Anti-Slip Pad Step Stool Grey

RABB 1ST£21.504.6★10,757 rev

Newest

by launch date

Munchkin Sturdy Potty Seat | Potty Training Toilet Seat with Handles and Legs | Ideal for Toddler and Children | Green

Munchkin£7.681,011 rev

6mo ago

Potty Training Toilet Seat Upgrade 3 in 1 Toddler Toilet Seat and Steps Stool for Boys Girls Non-Slip Splash Guard KidsToilet Seat with Ladder Adjustable Child Toilet Training in Bathroom

MomTend£13.1926 rev

7mo ago

Potty Training Toddler Toilet Seat Upgrade 3 in 1 Steps Stool Multi-Functional Splash-Proof Guard Foldable for Kids Boys Girls Adjustable Toilet seat Toddler in Bathroom (Grey)

Sweetmirth£13.9845 rev

10mo ago

JackLoveBriefs Baby Potty Training Pants Boys Girls Training Underwear Reusable 10 Packs L Multicolor

JackLoveBriefs£20.50492 rev

1y ago

Frida Baby Fold-and-Go Potty Seat | Folding Travel Potty Seat for Boys and Girls Fits Round & Oval Toilets Non-Slip Base Handles Includes Free Travel Bag

Frida£11.71137 rev

1y ago

What buyers say about potty training toilet seat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Brilliant product brought for my granddaughter”

Ease Of Use12%

“Easy to use”

Ease Of Cleaning9%

“Easy to wash”

Strength9%

“Nice sturdy potty”

Size-Overall8%

“Good fit”

Comfort-Overall6%

“appears comfortable”

Value For Money5%

“Good value for money”

Assembly/Installation5%

“Easy to install”

Portability3%

“Easy to carry”

Advertised Vs Actual Product3%

“Exactly what I wanted”

What buyers complain about

Size-Overall11%

“Very small”

Strength9%

“Flimsy”

Quality-Overall8%

“Very poor quality control and packaging”

Assembly/Installation6%

“Difficult to assemble”

Water Resistance5%

“Not Waterproof”

Leak-Proof3%

“it leaks”

Functionality-Overall3%

“like the clips to hold it in place is not working”

Durability3%

“Not even a month and is broken”

Ease Of Cleaning2%

“not easy to clean due to the non slip aspect”

Material Quality2%

“Really cheap plastic”

Top return reasons

Size-Overall49%

Defective Material/Parts7%

Compatibility-Overall7%

Strength6%

Quality-Overall5%

Shape/Style3%

Functionality-Overall2%

Assembly/Installation2%

Mechanism Issues2%

Grip1%

Common questions

Is potty training toilet seat profitable to sell on Amazon United Kingdom?: The niche generates £139K/yr across 37 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (54/100).
How competitive is the potty training toilet seat niche?: 24 brands and 47 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in potty training toilet seat?: Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.9%.
When does demand for potty training toilet seat peak?: Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 4.3× the quietest.
What does it cost to enter the potty training toilet seat niche?: Listings span £3.89–£24.46; the average listing price is £13.74 (sweet spot $15–$100). The average incumbent carries 1,997 reviews — the moat a new listing must climb.