Potty Training Toilet Seat
MaybeAn estimated 0.9% of orders come back. But demand is soft, at -7.8% this quarter, so Potty Training Toilet Seat is a Maybe.
- Flapen Score
- 54 / 100Top 23% of 638 Baby Products niches · +7 vs the category median of 4754
- Market size
- £139K/yr221K searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 43%top-5 click share · 24 brands · 47 sellers
Flapen Score
Potty Training Toilet Seat against its category
The dotted line is the Baby Products average. Past it, Potty Training Toilet Seat is stronger. Inside it, weaker.
Market
The Potty Training Toilet Seat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Potty Training Toilet Seat 221K times last year and spent an estimated £139K. The top 5 brands take 54% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.
- Searches, last 12 months
- 221K
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £139Ka year
- Peak month
- September4.3× the quietest month
- Top search term
- potty training toilet seat129K searches a year
02 · Price
A sale here is worth £13.74.
Listings sell for £13.74 on average, from £3.89 to £24.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £13.74 that is £1K to £3K a year per listing.
- Average price
- £13.74under the $15 to $100 sweet spot
- Price range
- £3.89–£24.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #13 within Nursery. It carries 1,997 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 76%
- Out of stock, average day
- 2.0%
- Average rank
- #13in Nursery
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,997per listing
- Listings tracked
- 37
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Potty Training Toilet Seat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Munchkin Sturdy Baby Potty Seat | Handles & Legs | Potty Training | White
- Price
- £7.79
- Rating
- 4.6/5
- Reviews
- 1,011
- Age
- 2y ago

Toddler Toilet Seat Potty Training Potty Training Toilet Seat with Step Anti Splash Soft Cushion Handle and Foldable for Kids Boys Child Toilet Training in Bathroom Grey and White
- Price
- £14.37
- Rating
- 4.3/5
- Reviews
- 1,542
- Age
- 3y ago

KIDOOLA Adjustable Potty Ladder Seat for Toilet Training with Steps Handle & Soft Cushion Design Non-Slip | Space Efficient | Foldable & Easy Assembly Splash Guard Included - Grey
- Price
- £15.45
- Rating
- 4.2/5
- Reviews
- 2,597
- Age
- 4y ago

Potty Training Toilet Seat Upgrade 3 in 1 Toddler Toilet Seat and Steps Stool for Boys Girls Non-Slip Splash Guard KidsToilet Seat with Ladder Adjustable Child Toilet Training in Bathroom
- Price
- £13.19
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 7mo ago

Rabb 1st Bear Potty Training Seat Upgrade 2 in 1 Toddler Toilet Seat Splash Guard Anti-Slip Pad Step Stool Grey
- Price
- £21.50
- Rating
- 4.6/5
- Reviews
- 10,757
- Age
- 3y ago
Trending
estimated 90-day click momentum
JackLoveBriefs Baby Potty Training Pants Boys Girls Training Underwear Reusable 10 Packs L Multicolor
- Price
- £20.50
- Rating
- 4.2/5
- Reviews
- 492
- Age
- 1y ago

JackLoveBriefs Baby Potty Training Pants Boys Girls Training Underwear Reusable 10 Packs L Multicolor
- Price
- £20.34
- Rating
- 4.2/5
- Reviews
- 492
- Age
- 1y ago

Munchkin Sturdy Potty Seat | Potty Training Toilet Seat with Handles and Legs | Ideal for Toddler and Children | Green
- Price
- £7.68
- Rating
- 4.6/5
- Reviews
- 1,011
- Age
- 6mo ago

Potty Training Toilet Seat Toddler Toilet Seat with Step Kids Toilets Steps for Toddlers Child Baby Boy Girl Anti Splash Soft Cushion Handle Adjustable Potty Training with Ladder in Bathroom Grey
- Price
- £12.35
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 1y ago

Nuby Beginners Potty Training Seat with Removable Bowl and Integrated Splash Guard Fun Transition to The Big Toilet Non-Slip Base Gray
- Price
- £7.38
- Rating
- 4.5/5
- Reviews
- 560
- Age
- 2y ago
Newest
by launch date
Munchkin Sturdy Potty Seat | Potty Training Toilet Seat with Handles and Legs | Ideal for Toddler and Children | Green
- Price
- £7.68
- Rating
- 4.6/5
- Reviews
- 1,011
- Age
- 6mo ago

Potty Training Toilet Seat Upgrade 3 in 1 Toddler Toilet Seat and Steps Stool for Boys Girls Non-Slip Splash Guard KidsToilet Seat with Ladder Adjustable Child Toilet Training in Bathroom
- Price
- £13.19
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 7mo ago

Potty Training Toddler Toilet Seat Upgrade 3 in 1 Steps Stool Multi-Functional Splash-Proof Guard Foldable for Kids Boys Girls Adjustable Toilet seat Toddler in Bathroom (Grey)
- Price
- £13.98
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 10mo ago

JackLoveBriefs Baby Potty Training Pants Boys Girls Training Underwear Reusable 10 Packs L Multicolor
- Price
- £20.50
- Rating
- 4.2/5
- Reviews
- 492
- Age
- 1y ago

Frida Baby Fold-and-Go Potty Seat | Folding Travel Potty Seat for Boys and Girls Fits Round & Oval Toilets Non-Slip Base Handles Includes Free Travel Bag
- Price
- £11.71
- Rating
- 4.8/5
- Reviews
- 137
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
47
Est. top-5 brand share
54%
Top 20: 96%
Est. top-5 click share
43%
Top 20: 82%
Open market
39%
- Munchkin18%
- Glenmore11%
- GoldEnough9%
- kidoola8%
- RABB 1ST8%
- MomTend7%
Demand
Potty Training Toilet Seat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 4.3×
Search terms
Top Potty Training Toilet Seat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- potty training toilet seat129K/yr
- potty seat26K/yr
- toilet training30K/yr
- potty training seat22K/yr
- potty seat for toddlers5K/yr
- potty training seats4K/yr
- potty training essentials3K/yr
Reviews and returns
What reviews say buyers love and hate about Potty Training Toilet Seat
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Potty Training Toilet Seat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









