Is potty liners profitable to sell on Amazon United Kingdom?

The niche generates £65K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +51.7%. Flapen's verdict: Skip it (46/100).

How competitive is the potty liners niche?

5 brands and 12 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in potty liners?

Top complaints mined from reviews: Size-Overall, Value For Money, Thin. The return rate is 0.8%.

When does demand for potty liners peak?

Demand peaks in Jul–Aug; the busiest month runs 3.7× the quietest.

What does it cost to enter the potty liners niche?

Listings span £4.25–£20.41; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 755 reviews — the moat a new listing must climb.

potty liners

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Growth

Good+51.7%

90-day search growth — must beat 0% to launch

Review moat

Good754.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.98

avg listing price — sweet spot $15–$100

Price range

Okay£4.25–£20.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad£65K

£65K/yr · 60K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, potty liners is a £65K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

potty liners market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £66K–£88K; units × avg price
Conversion rate: 9.8%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.6%
Avg brand age: 41 months
Avg seller age: 193 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Potette Plus60%
VISATOR25%
Newnice7%
BabyMad4%
Orzbow4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +51.7% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 3.7×

Open Trend

Top potty liners search terms

potty liners21K/yr +58.1%7.1% conv.
potette8K/yr +116.2%6.7% conv.
potty bags8K/yr +48.8%7.8% conv.
potty liners disposable8K/yr +21.7%6.3% conv.
travel potty liners7K/yr +59.9%8.5% conv.
potty bags disposable4K/yr +27.1%8.1% conv.
potette potty3K/yr +38.1%5.9% conv.
potette plus3K/yr -5.3%4.4% conv.

All search terms

Top potty liners products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Potette Plus Disposable Liners | Super Absorbent Biodegradable and Lightly Fragranced Potty Bags | Pack of 30

Potette Plus£8.014.6★1,154 rev

Portable Travel Potty Chair Liners Bags Universal with Drawstring for Toddler Potty Training Toilet Seat Disposable Cleaning Bag for Kids Toddler Adults Pet Outdoors-90 PCS(45 * 50CM) (Green)

VISATOR£7.084.2★1,774 rev

Potette Max 3-in-1 Travel Potty | Award-Winning Compact Foldable Potty and Toilet Training Seat | Includes x3 Disposable Liners A Reusable Liner & Carry Bag | White

Potette Plus£20.414.4★336 rev

Potette Plus 2-in-1 Compact Universal Potty and Toilet Training Seat | Award-Winning Potty Training Essential for Toddlers

Potette Plus£15.144.7★1,535 rev

Potette Fold N Go Travel Potty Compact Portable Potty for Toddlers & Kids | Foldable Baby Toilet Seat with 3 Disposable Liners | Ideal for Car Journeys Travel & Potty Training On the Go

Potette Plus£9.314.1★31 rev

Newest

by launch date

Potty Liners Disposable Thickened Extra Size 6 Rolls 90PCS

Orzbow£7.9411 rev

2mo ago

Potette Fold N Go Travel Potty Compact Portable Potty for Toddlers & Kids | Foldable Baby Toilet Seat with 3 Disposable Liners | Ideal for Car Journeys Travel & Potty Training On the Go

Potette Plus£9.3131 rev

1y ago

100pcs Portable Potty Liners Disposable Universal Travel Potty Bags for Toddlers Pets Outdoor Cleaning 5 Rolls with Drawstring High Load-Bearing and Tear-Resistant

Orzbow£7.811,001 rev

2y ago

Portable Travel Potty Chair Liners Bags Universal with Drawstring for Toddler Potty Training Toilet Seat Disposable Cleaning Bag for Kids Toddler Adults Pet Outdoors-90 PCS(45 * 50CM) (Green)

VISATOR£7.081,774 rev

3y ago

Portable Travel Potty Chair Liners Bags Universal with Drawstring For Toddler Potty Training Toilet Seat Disposable Cleaning Bag For Kids Toddler Adults Pet Outdoors-90 PCS(45 * 50CM)

VISATOR£7.381,774 rev

3y ago

What buyers say about potty liners

What buyers praise and complain about, mined from review topics.

What buyers love

Portability15%

“Fantastic portable potty”

Ease Of Use14%

“versatile and very useful”

Value For Money13%

“The number of bags you get is good value”

Leak-Proof11%

“no leakages”

Strength8%

“Sturdy and Secure: Despite being plastic and lightweight, it feels very stable when open”

Size-Overall6%

“They fit perfectly”

Absorbency5%

“They are good at absorbing for the age that would usually use it”

Quality-Overall4%

“Excellent product”

Durability4%

“The bag tears off the roll easily and neatly”

Thickness4%

“Bags are thick”

What buyers complain about

Size-Overall34%

“Far too small”

Value For Money13%

“Value for money isnt very good as there are packs of extra thick commode liners to be had for the same price as these see through paper thin quality ones”

Thin8%

“Too Thin”

Thickness5%

“thin,”

Leak-Proof5%

“leaking ABSOLUTELY DISAPPOINTING AND I AM A DISABLED MUM”

Assembly/Installation4%

“It takes longer to set up than the carry potty”

Advertised Vs Actual Product3%

“Did not come as described”

Quality-Overall3%

“Awful quality”

Strength2%

“It's not heavy duty though”

Top return reasons

Size-Overall60%

Advertised Vs Actual Product5%

Durability5%

Strength5%

Leak-Proof4%

Compatibility-Overall3%

Functionality-Overall3%

Ease Of Use2%

Age Suitability2%

Product Condition2%

Common questions

Is potty liners profitable to sell on Amazon United Kingdom?: The niche generates £65K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +51.7%. Flapen's verdict: Skip it (46/100).
How competitive is the potty liners niche?: 5 brands and 12 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in potty liners?: Top complaints mined from reviews: Size-Overall, Value For Money, Thin. The return rate is 0.8%.
When does demand for potty liners peak?: Demand peaks in Jul–Aug; the busiest month runs 3.7× the quietest.
What does it cost to enter the potty liners niche?: Listings span £4.25–£20.41; the average listing price is £10.98 (sweet spot $15–$100). The average incumbent carries 755 reviews — the moat a new listing must climb.