potette potty liners
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Growth
Great+72.4%90-day search growth — must beat 0% to launch
Avg price
Good£14.26avg listing price — sweet spot $15–$100
Review moat
Good946avg incumbent reviews — the moat a new listing must climb
Price range
Okay£7.98–£20.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad£42K£42K/yr · 25K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, potette potty liners is a £42K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 47/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
potette potty liners market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £43K–£57K
- units × avg price
- Conversion rate
- 11.6%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 9.2%
- Avg brand age
- 42 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Potette Plus95%
- Newnice3%
- Venture2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +72.4% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 4.0×
Top potette potty liners search terms
- potette potty liners10K/yr
- potette8K/yr
- potette plus 2-in-1 travel potty2K/yr
- potette potty3K/yr
- potette plus3K/yr
Top potette potty liners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Potette Plus Disposable Liners | Super Absorbent Biodegradable and Lightly Fragranced Potty Bags | Pack of 30
Potette Plus£8.014.6★1,154 rev
Potette Max 3-in-1 Travel Potty | Award-Winning Compact Foldable Potty and Toilet Training Seat | Includes x3 Disposable Liners A Reusable Liner & Carry Bag | White
Potette Plus£20.414.4★336 rev
Potette Plus 2-in-1 Compact Universal Potty and Toilet Training Seat | Award-Winning Potty Training Essential for Toddlers
Potette Plus£15.144.7★1,535 rev
Potette Plus 2-in-1 Compact Universal Potty and Toilet Training Seat | Award-Winning Potty Training Essential for Toddlers (Grey/White)
Potette Plus£16.374.7★1,535 rev
Potette Fold N Go Travel Potty Compact Portable Potty for Toddlers & Kids | Foldable Baby Toilet Seat with 3 Disposable Liners | Ideal for Car Journeys Travel & Potty Training On the Go
Potette Plus£9.314.1★31 rev
Newest
by launch datePotette Fold N Go Travel Potty Compact Portable Potty for Toddlers & Kids | Foldable Baby Toilet Seat with 3 Disposable Liners | Ideal for Car Journeys Travel & Potty Training On the Go
Potette Plus£9.3131 rev
![[30 Count] Newnice Disposable Potty Liners for OXO Tot 2-in-1 Go Potty](https://m.media-amazon.com/images/I/41n+bMT9OKL.jpg)
[30 Count] Newnice Disposable Potty Liners for OXO Tot 2-in-1 Go Potty
Newnice£7.98537 rev
Potette Plus 2-in-1 Compact Universal Potty and Toilet Training Seat | Award-Winning Potty Training Essential for Toddlers (Heather)
Potette Plus£16.431,535 rev
Potette Plus 2-in-1 Compact Universal Potty and Toilet Training Seat | Award-Winning Potty Training Essential for Toddlers (Misty Grey)
Potette Plus£16.491,535 rev
Pote Pals Travel Potty Part of The Award-Winning Pote Pals Range Soft PU Cushioned Portable Toddler Toilet seat - Includes 5 Disposable Liners (Grey Woodland)
Venture£10.98580 rev
Trending
90-day click momentumPotette Plus 2-in-1 Compact Universal Potty and Toilet Training Seat | Award-Winning Potty Training Essential for Toddlers (Grey/White)
Potette Plus£16.374.7★
Potette Fold N Go Travel Potty Compact Portable Potty for Toddlers & Kids | Foldable Baby Toilet Seat with 3 Disposable Liners | Ideal for Car Journeys Travel & Potty Training On the Go
Potette Plus£9.314.1★
Pote Pals Travel Potty Part of The Award-Winning Pote Pals Range Soft PU Cushioned Portable Toddler Toilet seat - Includes 5 Disposable Liners (Grey Woodland)
Venture£10.984.6★
Potette Plus 2-in-1 Compact Universal Potty and Toilet Training Seat | Award-Winning Potty Training Essential for Toddlers (Heather)
Potette Plus£16.434.7★
Potette Max 3-in-1 Travel Potty | Award-Winning Compact Foldable Potty and Toilet Training Seat | Includes x3 Disposable Liners A Reusable Liner & Carry Bag | White
Potette Plus£20.414.4★
What buyers say about potette potty liners
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Value for money”
“Shape great for a more rectangular toilet rather then the traditional round”
“Great for on the go”
“Leak proof”
“My daughter really liked using these as she liked seeing it change colour after use”
“Goo quality of plastic, convenient, easy to use”
“They are good at absorbing for the age that would usually use it”
“Compact for the car”
“Excellent product”
What buyers complain about
“Not fit for purpose”
“Overpriced for what they are”
“leaking ABSOLUTELY DISAPPOINTING AND I AM A DISABLED MUM”
“It takes longer to set up than the carry potty”
“Awful quality”
“Did not come as described”
Top return reasons
Common questions
- Is potette potty liners profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 11 tracked products. 90-day search growth is +72.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the potette potty liners niche?
- 3 brands and 10 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in potette potty liners?
- Top complaints mined from reviews: Size-Overall, Value For Money, Leak-Proof. The return rate is 0.8%.
- When does demand for potette potty liners peak?
- Demand peaks in Jul–Aug; the busiest month runs 4.0× the quietest.
- What does it cost to enter the potette potty liners niche?
- Listings span £7.98–£20.41; the average listing price is £14.26 (sweet spot $15–$100). The average incumbent carries 946 reviews — the moat a new listing must climb.