Postpartum Essentials

Shoppers searched for this 624K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months

624K

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

1.9%

Market size, estimated

£177Ka year

Peak month

January2.0× the quietest month

Top search term

postpartum essentials244K searches a year

Listings sell for £15.08 on average, from £3.25 to £63.89. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £15.08 that is £4K to £8K a year per listing.

Average price

£15.08inside the $15 to $100 sweet spot

Price range

£3.25–£63.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£4K–£8K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Nursing & Feeding. It carries 6,200 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#12in Nursing & Feeding

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,200per listing

Listings tracked

16

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months