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52

portable door lock

Worth a look

Shows beatable incumbent ratings (3.9★), but a small market ($53K/yr) keeps it on the watch list.

Market size 13Growth 16Conversion 49Competition 78Returns 63Price range 30Avg price 21Brand share 93Review moat 60Quality gap 96

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Brand share

Great42%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Returns

Good2.5%

return rate — above 5% kills the launch gate

Review moat

Good1,080.55

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Price range

Okay£2.91–£20.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£7.58

avg listing price — sweet spot $15–$100

Growth

Bad-17.1%

90-day search growth — must beat 0% to launch

Market size

Bad£53K

£53K/yr · 177K searches

According to Flapen's Amazon United Kingdom niche tracking, portable door lock is a £53K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 52/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

portable door lock market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
£45K–£61K
units × avg price
Conversion rate
3.9%
Avg BSR
#599
Page quality
0%
Prime
100%
Sponsored
75%
Out of stock
7.2%
Avg brand age
31 months
Avg seller age
187 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

53

Top-5 brand share

42%

Top 20: 86%

Top-5 click share

37%

Top 20: 78%

Open market

53%

  • AceMining16%
  • Yelienm8%
  • Fantasyon6%
  • Uskerb6%
  • Xhwykzz5%
  • Trustella5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.
8K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Top portable door lock search terms

  • portable door lock59K/yr
  • hotel door lock travel safety45K/yr
  • hotel door lock20K/yr
  • travel door lock14K/yr
  • portable door lock for travelling13K/yr
  • travel door lock for hotel rooms7K/yr
  • hotel room door lock7K/yr
  • travel safety5K/yr
  • portable lock4K/yr
  • hotel door safety lock4K/yr
All search terms

Top portable door lock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£2K8%£4K12%£6K16%£8K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about portable door lock

What buyers praise and complain about, mined from review topics.

What buyers love

Locking Mechanism15%

“I am happy with the door safety”

Security11%

“Handy for extra security”

Ease Of Use10%

“Easy to use”

Strength9%

“Sturdy, Compact and Easy-to-Use Door Stopper”

Value For Money8%

“Great value for money”

Quality-Overall8%

“The build quality is actually quite impressive”

Portability8%

“compact to carry when travelling”

Size-Overall5%

“It fits mine”

Advertised Vs Actual Product3%

“As advertised”

Efficiency3%

“Works well”

What buyers complain about

Functionality-Overall23%

“Didn't work”

Size-Overall13%

“is tricky to fit”

Compatibility-Overall8%

“Not compatible”

Adhesion/Stickiness4%

“Works well does the job good value for money they only thing i found it didnt stay on the door very well needs stronger adhesive”

Locking Mechanism4%

“Unlocking needs some practice”

Noise Level3%

“It would sound at random”

Natural Resource Wastage3%

“Waste of money”

Ease Of Use3%

“Quite hard to use”

Strength2%

“Weak”

Value For Money2%

“Also very expensive for what it is”

Top return reasons

Size-Overall33%
Compatibility-Overall19%
Functionality-Overall19%
Locking Mechanism5%
Adhesion/Stickiness4%
Defective Material/Parts3%
Ease Of Use3%
Quality-Overall2%
Alarm/Timer Accuracy2%
Advertised Vs Actual Product2%

Common questions

Is portable door lock profitable to sell on Amazon United Kingdom?
The niche generates £53K/yr across 40 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the portable door lock niche?
33 brands and 53 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in portable door lock?
Top complaints mined from reviews: Functionality-Overall, Size-Overall, Compatibility-Overall. The return rate is 2.5%.
When does demand for portable door lock peak?
Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.
What does it cost to enter the portable door lock niche?
Listings span £2.91–£20.09; the average listing price is £7.58 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.