Portable Door Lock

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months

177K

Growth, 90 days vs prior 90

-17.1%

Conversion, latest week

3.9%

Market size, estimated

£53Ka year

Peak month

September1.9× the quietest month

Top search term

portable door lock59K searches a year

Listings sell for £7.58 on average, from £2.91 to £20.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.58 that is £758 to £2K a year per listing.

Average price

£7.58under the $15 to $100 sweet spot

Price range

£2.91–£20.09

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£758–£2K

Returns

2.5%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #599 within Safety Equipment. It carries 1,081 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

7.2%

Average rank

#599in Safety Equipment

Average rating

3.86 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,081per listing

Listings tracked

40

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months