plastic stool
Worth a lookShows low returns (0.4%), but a small market ($38K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Price range
Good£4.16–£39.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Avg price
Okay£11.27avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,488.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£38K£38K/yr · 104K searches
According to Flapen's Amazon United Kingdom niche tracking, plastic stool is a £38K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
plastic stool market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £45K–£56K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 60%
- Out of stock
- 8.5%
- Avg brand age
- 45 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
123
Top-5 brand share
51%
Top 20: 91%
Top-5 click share
37%
Top 20: 78%
Open market
44%
- Addis18%
- Utopia Home10%
- KEPLIN8%
- IKEA8%
- HOUSE DAY7%
- Whitefurze6%
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — +22.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top plastic stool search terms
- plastic stool39K/yr
- plastic step stool20K/yr
- plastic step14K/yr
- plastic steps8K/yr
- plastic stools8K/yr
- plastic foot stool5K/yr
- plastic stools to sit on5K/yr
- small plastic stool5K/yr
Top plastic stool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Addis Step Stool Solid Metallic Silver 1 510044
Addis£8.474.7★3,694 rev
Utopia Home Folding Step Stool 9 Inch Portable Anti Slip Surface for Kids and Adults Heavy Duty Folding Stool with Carrying Handle 300 lbs Load Capacity Pack of 1 White
Utopia Home£5.714.6★29,253 rev
KEPLIN 9 Inch Heavy Duty Folding Step Stool | Non-Slip Foldable Footstool for Toddlers Children & Adults | Portable Lightweight Plastic Footstep w/Carrying Handle for Indoor or Outdoor (Grey)
KEPLIN£8.274.6★2,574 rev
Muddy Hands Large Plastic Sitting Stool for Home or Garden Indoor Outdoor Stackable Chair (White)
Muddy Hands£11.114.3★49 rev
Armo Folding Stool Step Down Footstool With Carry Handle Compact Foldable Foot Stool DIY Footstool Ladder MAX Weight 150KG (Black)
Armo Home£6.614.7★1,744 rev
Newest
by launch date
Anti Slip Step Platform Bath Step Stool Platform for Indoor and Outdoor use Mobility and Disability Aid Safety Support Lightweight and Portable Steady and Stable
raxter£10.68131 rev
Muddy Hands Large Plastic Sitting Stool for Home or Garden Indoor Outdoor Stackable Chair (White)
Muddy Hands£11.1149 rev
Armo Folding Stool Step Down Footstool With Carry Handle Compact Foldable Foot Stool DIY Footstool Ladder MAX Weight 150KG (Black)
Armo Home£6.611,744 rev
MY DIY Folding Step Stool 15 Inch (40cm) Lightweight Heavy Duty Strong Plastic Stool For Kids & Adults With Easy Carry Handle 150KG Weight Capacity Portable Footstool
My DIY PROFESSIONAL PRODUCTS£9.71590 rev
Rainberg Folding Step Stool 9 Inch Heavy Duty Folding Stool 250 lbs Capacity with Carrying Handle Portable Anti Slip Surface for Kids & Adults Kitchen Bathroom Camping (Black)
Rainberg£7.82754 rev
Trending
90-day click momentum
Heavy Duty Multi Purpose Large Plastic Rigid Dual Step Up Step Stool Home Kitchen Bathroom Caravan Step
Taylor & Brown£10.794.5★
KEPLIN 9 Inch Heavy Duty Folding Step Stool | Non-Slip Foldable Footstool for Toddlers Children & Adults | Portable Lightweight Plastic Footstep w/Carrying Handle for Indoor or Outdoor (Black)
KEPLIN£8.184.6★
HOUSE DAY 16 inch(40cm) Folding Step Stool - Large Size Kitchen Step Stool for Adults Space Saving Folding Stool for Children & Adult Step Durable Plastic Stools Heavy Duty Foldable Stools-Black
HOUSE DAY£15.624.6★
Rainberg Folding Step Stool 9 Inch Heavy Duty Folding Stool 250 lbs Capacity with Carrying Handle Portable Anti Slip Surface for Kids & Adults Kitchen Bathroom Camping (Black)
Rainberg£7.824.6★
MY DIY Folding Step Stool 15 Inch (40cm) Lightweight Heavy Duty Strong Plastic Stool For Kids & Adults With Easy Carry Handle 150KG Weight Capacity Portable Footstool
My DIY PROFESSIONAL PRODUCTS£9.714.5★
What buyers say about plastic stool
What buyers praise and complain about, mined from review topics.What buyers love
“Great bit of kit very sturdy well made”
“I recommend this well made product”
“Ease of use”
“Excellent value for money”
“Exactly what I needed”
“Light and easy to move around even by the kids, so happy dad over here”
“Non slip”
“They are a good size”
“Easy to carry”
“Easy to set up”
What buyers complain about
“Not fit for purpose”
“flimsy”
“broke after one use”
“Rubbish and not fit for purpose”
“Wrong description”
“cheaper elsewhere”
“Small and unsteady”
“Dificulty setting up”
“IT WAS A LOT SMALLER THAN I THOUGHT IT WOULD BE”
“Very uncomfortable”
Top return reasons
Common questions
- Is plastic stool profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 42 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the plastic stool niche?
- 31 brands and 123 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in plastic stool?
- Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 0.4%.
- When does demand for plastic stool peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the plastic stool niche?
- Listings span £4.16–£39.61; the average listing price is £11.27 (sweet spot $15–$100). The average incumbent carries 2,489 reviews — the moat a new listing must climb.