pine candle
Worth a lookShows low returns (0.6%), but soft demand (-34.0% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great£21.69avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£8.15–£40.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Review moat
Good680.97avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad£67K£67K/yr · 42K searches
Growth
Bad-34.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pine candle is a £67K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
pine candle market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £43K–£54K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #492
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 14.5%
- Avg brand age
- 46 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
10 rising
Sellers
21
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
39%
Top 20: 81%
Open market
8%
- Skandinavisk72%
- Spotless Leopard7%
- SIMPLY SUBLIME SCENTS4%
- Ocoee House4%
- Yankee Candle3%
- 96NORTH3%
- Open — no brand owns it (4 brands, 8%)
Demand
Weekly Amazon search volume, last 20 weeks — -34.0% search growth over the last 90 days.Top pine candle search terms
- skandinavisk16K/yr
- pine candle11K/yr
- skandinavisk candle6K/yr
- skog3K/yr
- pine scented candle6K/yr
Top pine candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skandinavisk Wash SKOG Forest Scent notes: Pine needles and fir cones birch sap and woodland lily of the valley 500ml
Skandinavisk£19.614.3★65 rev
Skandinavisk Fjord Scented Candle. Fragrance Notes: Apple and Pear Blossom Orchard Fruits and Redcurrants. 200 g.
Skandinavisk£26.754.1★1,474 rev
Skandinavisk SKOG Forest Reed Diffuser Refill with 8 Reeds. Lasts +3 Months. Notes: Pine Needles and Fir Cones Birch Sap and Lily of The Valley. 200 ml
Skandinavisk£23.714.6★72 rev
Skandinavisk SKOG Forest Reed Diffuser with 8 Reeds. Lasts +3 Months. Fragrance Notes: Pine Needles and Fir Cones Birch Sap and Lily of The Valley. 200 ml
Skandinavisk£40.144.2★81 rev
Skandinavisk Skog Forest Mini Scented Candle. Fragrance Notes: Pine Needles and Fir Cones Birch Sap and Lily of The Valley. 65 g.
Skandinavisk£13.564.1★1,474 rev
Newest
by launch date
SIMPLY SUBLIME SCENTS - Luxury Scented Candle - Exceptional Fragrance Oil - Medium Glass Jar Up to 76 Hours - Clever Wax Formula for a Long Clean & Even Burn - Pine Forest - Cotton Wick
SIMPLY SUBLIME SCENTS£10.08604 rev
Skandinavisk Sea Giftset of 3 Mini Handcreams. Fjord ØY Island and HAV Sea. Vegan Formula 30 ml x 3
Skandinavisk£23.9032 rev
Skandinavisk ARKTIS Arctic Reed Diffuser Refill with 8 Reeds. Lasts +3 Months. Fragrance Notes: Windswept woods and arctic sage spearmint and snowflakes. 200 ml
Skandinavisk£23.5972 rev
Pine Candle 623g: 85 Hour Burn Time - Crackling Wooden Wick Candle in Luxury Gold Foil Lined Gift Box by Spotless Leopard - Big Scented Candles
Spotless Leopard£17.44551 rev
Skandinavisk Skog Forest Scented Candle with 2 Wicks Special Edition Scent Notes: Pine Needles and Fir Cones Birch Sap and Lily of The Valley Vegan Formula 350 g
Skandinavisk£36.494 rev
Trending
90-day click momentumSkandinavisk ARKTIS Arctic Reed Diffuser Refill with 8 Reeds. Lasts +3 Months. Fragrance Notes: Windswept woods and arctic sage spearmint and snowflakes. 200 ml
Skandinavisk£23.594.6★
Skandinavisk Skog Forest Scented Candle with 2 Wicks Special Edition Scent Notes: Pine Needles and Fir Cones Birch Sap and Lily of The Valley Vegan Formula 350 g
Skandinavisk£36.493.2★
Skandinavisk ØY Island Hand & Body Wash Scent notes: Crabapple and dog rose water mosses and green leaves 500 ml
Skandinavisk£20.234.2★
Pine Candle; 275g 55 Hrs Burn Time Soy Wax Teal Frosted Jar with Crackling Wooden Wick in a Gold Foil & Luxury Gift Box: Pine Scented Candle by Spotless Candles
Spotless Leopard£13.354.3★
Skandinavisk Wash SKOG Forest Scent notes: Pine needles and fir cones birch sap and woodland lily of the valley 500ml
Skandinavisk£19.614.3★
What buyers say about pine candle
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fragrance”
“Absolutely beautiful candle”
“You can tell its a good quality candle”
“I would highly recommend this either for yourself or for gifting”
“Greatly eanjoyed”
“so it feels like good value”
“Suitable for all interiors”
“fits perfectly with the decor”
“worked well for a long time”
“Fab moisturizer”
What buyers complain about
“Not pleasant smell”
“feels more expensive than it was”
“Poor dispenser”
“Garbage - dont bother”
“Its slightly smaller than expected”
“It's not very strong, it's subtle”
“However towards the end of the wick, while lit, we heard a lot popping noise and saw the glass had broken”
“It's not useful”
Top return reasons
Common questions
- Is pine candle profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -34.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the pine candle niche?
- 10 brands and 21 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in pine candle?
- Top complaints mined from reviews: Smell, Value For Money, Dispensing Mechanism. The return rate is 0.6%.
- What does it cost to enter the pine candle niche?
- Listings span £8.15–£40.14; the average listing price is £21.69 (sweet spot $15–$100). The average incumbent carries 681 reviews — the moat a new listing must climb.