Skip to content

Pine Candle

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -34.0% this quarter, so Pine Candle is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 638 Baby Products niches · +8 vs the category median of 47
Market size
£67K/yr42K searches / yr
90-day growth
-34.0%search demand this quarter
Competition
39%top-5 click share · 10 brands · 21 sellers

Flapen Score

Pine Candle against its category

The dotted line is the Baby Products average. Past it, Pine Candle is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pine Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pine Candle 42K times last year and spent an estimated £67K. The top 5 brands take 90% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-34.0%
Conversion, latest week
7.4%
Market size, estimated
£67Ka year
Top search term
skandinavisk16K searches a year

02 · Price

A sale here is worth £21.69.

Listings sell for £21.69 on average, from £8.15 to £40.14. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.69 that is £0 to £2K a year per listing.

Average price
£21.69inside the $15 to $100 sweet spot
Price range
£8.15–£40.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #492 within Health & Baby Care. It carries 681 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
14.5%
Average rank
#492in Health & Baby Care
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
681per listing
Listings tracked
31

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pine Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

10 rising

Sellers

21

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

39%

Top 20: 81%

Open market

8%

  • Brand 172%
  • Brand 27%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Pine Candle search demand

Weekly searches over the year. Pick a range.

500300Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Pine Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • skandinavisk16K/yr
  • pine candle11K/yr
  • skandinavisk candle6K/yr
  • skog3K/yr
  • pine scented candle6K/yr

Reviews and returns

What reviews say buyers love and hate about Pine Candle

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Smell”
33%of negative reviews mention “Smell”
0.6%of orders come back
“Not pleasant smell”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pine Candle questions

Answered from the same tracked data.