Pine Candle
Pine Candle shows low returns (0.6%), but soft demand (-34.0% this quarter) keeps it on the watch list.
Flapen Score
Top 19% of 638 Baby Products niches · +8 vs the category median of 47
Is Pine Candle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pine Candle is a £67K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 55/100.
Pine Candle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -34.0% over the last 90 days and 7.4% of searches end in a purchase.
£67K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 31 products
Top Pine Candle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Skandinavisk Wash SKOG Forest Scent notes: Pine needles and fir cones birch sap and woodland lily of the valley 500ml
- Price
- £19.61
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 2y ago
Skandinavisk Fjord Scented Candle. Fragrance Notes: Apple and Pear Blossom Orchard Fruits and Redcurrants. 200 g.
- Price
- £26.75
- Rating
- 4.1/5
- Reviews
- 1,474
- Age
- 6y ago
Skandinavisk SKOG Forest Reed Diffuser Refill with 8 Reeds. Lasts +3 Months. Notes: Pine Needles and Fir Cones Birch Sap and Lily of The Valley. 200 ml
- Price
- £23.71
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 3y ago
Skandinavisk SKOG Forest Reed Diffuser with 8 Reeds. Lasts +3 Months. Fragrance Notes: Pine Needles and Fir Cones Birch Sap and Lily of The Valley. 200 ml
- Price
- £40.14
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 3y ago
Skandinavisk Skog Forest Mini Scented Candle. Fragrance Notes: Pine Needles and Fir Cones Birch Sap and Lily of The Valley. 65 g.
- Price
- £13.56
- Rating
- 4.1/5
- Reviews
- 1,474
- Age
- 6y ago
Trending
90-day click momentum
Skandinavisk ARKTIS Arctic Reed Diffuser Refill with 8 Reeds. Lasts +3 Months. Fragrance Notes: Windswept woods and arctic sage spearmint and snowflakes. 200 ml
- Price
- £23.59
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 1y ago
Skandinavisk Skog Forest Scented Candle with 2 Wicks Special Edition Scent Notes: Pine Needles and Fir Cones Birch Sap and Lily of The Valley Vegan Formula 350 g
- Price
- £36.49
- Rating
- 3.2/5
- Reviews
- 4
- Age
- 2y ago
Skandinavisk ØY Island Hand & Body Wash Scent notes: Crabapple and dog rose water mosses and green leaves 500 ml
- Price
- £20.23
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 2y ago
Pine Candle; 275g 55 Hrs Burn Time Soy Wax Teal Frosted Jar with Crackling Wooden Wick in a Gold Foil & Luxury Gift Box: Pine Scented Candle by Spotless Candles
- Price
- £13.35
- Rating
- 4.3/5
- Reviews
- 551
- Age
- 2y ago
Skandinavisk Wash SKOG Forest Scent notes: Pine needles and fir cones birch sap and woodland lily of the valley 500ml
- Price
- £19.61
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 2y ago
Newest
by launch date
SIMPLY SUBLIME SCENTS - Luxury Scented Candle - Exceptional Fragrance Oil - Medium Glass Jar Up to 76 Hours - Clever Wax Formula for a Long Clean & Even Burn - Pine Forest - Cotton Wick
- Price
- £10.08
- Rating
- 4.3/5
- Reviews
- 604
- Age
- 7mo ago
Skandinavisk Sea Giftset of 3 Mini Handcreams. Fjord ØY Island and HAV Sea. Vegan Formula 30 ml x 3
- Price
- £23.90
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 1y ago
Skandinavisk ARKTIS Arctic Reed Diffuser Refill with 8 Reeds. Lasts +3 Months. Fragrance Notes: Windswept woods and arctic sage spearmint and snowflakes. 200 ml
- Price
- £23.59
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 1y ago
Pine Candle 623g: 85 Hour Burn Time - Crackling Wooden Wick Candle in Luxury Gold Foil Lined Gift Box by Spotless Leopard - Big Scented Candles
- Price
- £17.44
- Rating
- 4.3/5
- Reviews
- 551
- Age
- 1y ago
Skandinavisk Skog Forest Scented Candle with 2 Wicks Special Edition Scent Notes: Pine Needles and Fir Cones Birch Sap and Lily of The Valley Vegan Formula 350 g
- Price
- £36.49
- Rating
- 3.2/5
- Reviews
- 4
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
10 rising
Sellers
21
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
39%
Top 20: 81%
Open market
8%
- Skandinavisk72%
- Spotless Leopard7%
- SIMPLY SUBLIME SCENTS4%
- Ocoee House4%
- Yankee Candle3%
- 96NORTH3%
- Open — no brand owns it (4 brands, 8%)
Pine Candle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Pine Candle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- skandinavisk16K/yr
- pine candle11K/yr
- skandinavisk candle6K/yr
- skog3K/yr
- pine scented candle6K/yr
What reviews say buyers love and hate about Pine Candle
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Beautiful fragrance”
“Absolutely beautiful candle”
“You can tell its a good quality candle”
“I would highly recommend this either for yourself or for gifting”
“Greatly eanjoyed”
What buyers complain about
73% of reviews“Not pleasant smell”
“feels more expensive than it was”
“Poor dispenser”
“Garbage - dont bother”
“Its slightly smaller than expected”
Pine Candle return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pine Candle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
