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Photo Album

Fail

Demand is soft, at -18.4% this quarter, so Photo Album is a Fail.

Flapen Score
47
47 / 100
Ranks 319 of 638 Baby Products niches · on the category median
Market size
£571K/yr2.5M searches / yr
90-day growth
-18.4%search demand this quarter
Competition
40%top-5 click share · 14 brands · 64 sellers

Flapen Score

Photo Album against its category

The dotted line is the Baby Products average. Past it, Photo Album is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Photo Album market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Photo Album 2.5M times last year and spent an estimated £571K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £571K a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
2.2%
Market size, estimated
£571Ka year
Peak month
December2.0× the quietest month
Top search term
photo album1.5M searches a year

02 · Price

A sale here is worth £10.13.

Listings sell for £10.13 on average, from £5.62 to £16.81. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £10.13 that is £10K to £13K a year per listing.

Average price
£10.13under the $15 to $100 sweet spot
Price range
£5.62–£16.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£13K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #14 within Gifts & Keepsakes. It carries 3,202 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
9.6%
Average rank
#14in Gifts & Keepsakes
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,202per listing
Listings tracked
37

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Photo Album products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

64

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

40%

Top 20: 85%

Open market

16%

  • Brand 133%
  • Brand 219%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (8 brands, 16%)

Demand

Photo Album search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Photo Album search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • photo album1.5M/yr
  • photo albums 6x4215K/yr
  • photo albums159K/yr
  • 6x4 photo album88K/yr
  • photo book86K/yr
  • photo album self adhesive69K/yr
  • large photo album48K/yr
  • photo album book47K/yr
  • photo album 6x451K/yr
  • self adhesive photo album43K/yr

Reviews and returns

What reviews say buyers love and hate about Photo Album

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Very small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Photo Album questions

Answered from the same tracked data.