Philips Avent

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months

160K

Growth, 90 days vs prior 90

-1.3%

Conversion, latest week

3.7%

Market size, estimated

£115Ka year

Peak month

March2.1× the quietest month

Top search term

avent56K searches a year

Listings sell for £19.26 on average, from £4.87 to £72.78. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £19.26 that is £5K to £10K a year per listing.

Average price

£19.26inside the $15 to $100 sweet spot

Price range

£4.87–£72.78

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£5K–£10K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Nursing & Feeding. It carries 5,020 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#19in Nursing & Feeding

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,020per listing

Listings tracked

25

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months