Philips Avent
brand-locked demand (top 5 brands take 100% of clicks) — Philips Avent doesn't clear our bar today.
Flapen Score
Ranks 433 of 638 Baby Products niches · −4 vs the category median of 47
Is Philips Avent profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Philips Avent is a £115K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 43/100.
Philips Avent: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.3% over the last 90 days and 3.7% of searches end in a purchase.
£115K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 25 products
Top Philips Avent products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Philips Avent Natural Response Bottle Teat - 2 x Baby Bottle Flow 5 Teats for Babies Aged 6+ Months BPA Free (Model SCY965/02)
- Price
- £5.04
- Rating
- 4.8/5
- Reviews
- 5,602
- Age
- 3y ago
Philips Avent Natural Response Bottle Teat - 2 x Baby Bottle Flow 4 Teats for Babies Aged 3+ Months BPA Free (Model SCY964/02)
- Price
- £5.06
- Rating
- 4.7/5
- Reviews
- 4,172
- Age
- 3y ago
Philips Avent Premium Baby Bottle Steriliser and Dryer Removes 99.9% of Bacteria Chemical Free Capacity 6 Bottles/Teats/Accessories Model SCF293/01
- Price
- £72.78
- Rating
- 4.4/5
- Reviews
- 426
- Age
- 5y ago
Philips Avent Advanced Bottle Steriliser Kills 99.9% of Germs* 10 min Sterilising Cycle - SCF291/01
- Price
- £47.78
- Rating
- 4.4/5
- Reviews
- 5,483
- Age
- 5y ago
Philips Avent Natural Response Bottle Teat - 2 x Baby Bottle Flow 3 Teats for Newborn Babies 1+ Months BPA Free (Model SCY963/02)
- Price
- £4.87
- Rating
- 4.6/5
- Reviews
- 2,036
- Age
- 3y ago
Trending
90-day click momentum
Philips Avent Natural Response Baby Bottles 9oz/260 ml with Medium Flow Teats (Flow 3) 3 Pack with Tropical Hangout Design SCY903/73
- Price
- £18.11
- Rating
- 4.8/5
- Reviews
- 2,366
- Age
- 11mo ago
Philips Avent Glass Baby Bottle Newborn Gift Set - 3 Baby Milk Bottles Ultra-Soft Pacifier for Babies Aged 0-6 Months+ (Model SCD878/11)
- Price
- £26.27
- Rating
- 4.6/5
- Reviews
- 5,282
- Age
- 3y ago
Philips Avent Natural Response Bottle Teat - 2 x Baby Bottle Flow 1 Teats for Newborn Babies 0 Months BPA Free (Model SCY961/02)
- Price
- £5.74
- Rating
- 4.4/5
- Reviews
- 2,619
- Age
- 3y ago
Philips Avent Natural Response Bottle Teat - 2 x Baby Bottle Flow 2 Teats for Newborn Babies 0+ Months BPA Free (Model SCY962/02)
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 1,864
- Age
- 3y ago
Philips Avent Natural Response Baby Bottle - 2 x 125ml Baby Milk Bottle for Newborns and Up BPA Free 0+ Months (Model SCY900/02)
- Price
- £10.51
- Rating
- 4.6/5
- Reviews
- 21,061
- Age
- 3y ago
Newest
by launch datePhilips Avent Natural Response Baby Bottles 9oz/260 ml with Medium Flow Teats (Flow 3) 3 Pack with Tropical Hangout Design SCY903/73
- Price
- £18.11
- Rating
- 4.8/5
- Reviews
- 2,366
- Age
- 11mo ago
Philips Avent Premium 2-in-1 Warmer & Sterilizer - with Hospital-Standard Water Bath Technology Smart Temperature Sensor Hotspots Prevention Chemical-Free Sterilization Model SCF359/00
- Price
- £50.37
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 11mo ago
Philips Avent Natural Response Mix & Match Teat Pack 3 Natural Response Teats with Different Flow Rates - Medium (Flow 3) Fast (Flow 4) and Extra Fast (Flow 5) 3-Pack SCY960/03
- Price
- £7.77
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 1y ago
Philips Avent Natural Response Baby Bottle 330 ml with Flow 4 (3 m+ Teat) SCY906/11
- Price
- £9.09
- Rating
- 4.8/5
- Reviews
- 1,365
- Age
- 1y ago
Philips Avent Natural Response Baby Gift Set 4 Natural Response Baby Bottles 260 ml with T3 (1 m+ Teats) SCY903/61
- Price
- £20.10
- Rating
- 4.8/5
- Reviews
- 2,366
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 flat
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 96%
Open market
0%
- AVENT82%
- PHILIPS18%
Philips Avent demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar · busiest ÷ quietest = 2.1×
Top Philips Avent search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- avent56K/yr
- philips avent31K/yr
- philips avent teats21K/yr
- avent teats15K/yr
- philips avent steriliser9K/yr
- philips avent teats size 46K/yr
- phillips avent5K/yr
- avent steriliser5K/yr
- philips steriliser for baby bottles4K/yr
- philips avent steriliser and dryer3K/yr
What reviews say buyers love and hate about Philips Avent
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Amazing quality”
“Worth it”
“I also like the size”
“No leakage”
“Best bottle for breast fed babies”
What buyers complain about
61% of reviews“Its a bit pricey”
“The teats are not the best”
“Good quality only lasts 3 months”
“nothing worked”
“She was crying the whole feed”
Philips Avent return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
43%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Philips Avent questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
