Is philips avent profitable to sell on Amazon United Kingdom?

The niche generates £115K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (43/100).

How competitive is the philips avent niche?

2 brands and 61 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in philips avent?

Top complaints mined from reviews: Value For Money, Quality-Overall, Durability. The return rate is 0.3%.

When does demand for philips avent peak?

Demand peaks in Mar; the busiest month runs 2.1× the quietest.

What does it cost to enter the philips avent niche?

Listings span £4.87–£72.78; the average listing price is £19.26 (sweet spot $15–$100). The average incumbent carries 5,020 reviews — the moat a new listing must climb.

philips avent

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great£19.26

avg listing price — sweet spot $15–$100

Price range

Great£4.87–£72.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay£115K

£115K/yr · 160K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.3%

90-day search growth — must beat 0% to launch

Review moat

Bad5,019.6

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, philips avent is a £115K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 43/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

philips avent market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £154K–£193K; units × avg price
Conversion rate: 3.7%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 52%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

AVENT82%
PHILIPS18%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -1.3% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 2.1×

Open Trend

Top philips avent search terms

avent56K/yr -1.9%1.1% conv.
philips avent31K/yr -23.6%1.5% conv.
philips avent teats21K/yr +20.0%10.5% conv.
avent teats15K/yr +5.9%9.6% conv.
philips avent steriliser9K/yr +21.0%3.6% conv.
philips avent teats size 46K/yr +0.7%14.7% conv.
phillips avent5K/yr +29.8%3.3% conv.
avent steriliser5K/yr +7.3%3.1% conv.
philips steriliser for baby bottles4K/yr -6.3%3.5% conv.
philips avent steriliser and dryer3K/yr +6.1%4.6% conv.

All search terms

Top philips avent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips Avent Natural Response Bottle Teat - 2 x Baby Bottle Flow 5 Teats for Babies Aged 6+ Months BPA Free (Model SCY965/02)

AVENT£5.044.8★5,602 rev

Philips Avent Natural Response Bottle Teat - 2 x Baby Bottle Flow 4 Teats for Babies Aged 3+ Months BPA Free (Model SCY964/02)

AVENT£5.064.7★4,172 rev

Philips Avent Premium Baby Bottle Steriliser and Dryer Removes 99.9% of Bacteria Chemical Free Capacity 6 Bottles/Teats/Accessories Model SCF293/01

AVENT£72.784.4★426 rev

Philips Avent Advanced Bottle Steriliser Kills 99.9% of Germs* 10 min Sterilising Cycle - SCF291/01

AVENT£47.784.4★5,483 rev

Philips Avent Natural Response Bottle Teat - 2 x Baby Bottle Flow 3 Teats for Newborn Babies 1+ Months BPA Free (Model SCY963/02)

AVENT£4.874.6★2,036 rev

Newest

by launch date

Philips Avent Natural Response Baby Bottles 9oz/260 ml with Medium Flow Teats (Flow 3) 3 Pack with Tropical Hangout Design SCY903/73

PHILIPS£18.112,366 rev

11mo ago

Philips Avent Premium 2-in-1 Warmer & Sterilizer - with Hospital-Standard Water Bath Technology Smart Temperature Sensor Hotspots Prevention Chemical-Free Sterilization Model SCF359/00

AVENT£50.3728 rev

11mo ago

Philips Avent Natural Response Mix & Match Teat Pack 3 Natural Response Teats with Different Flow Rates - Medium (Flow 3) Fast (Flow 4) and Extra Fast (Flow 5) 3-Pack SCY960/03

AVENT£7.7797 rev

1y ago

Philips Avent Natural Response Baby Bottle 330 ml with Flow 4 (3 m+ Teat) SCY906/11

PHILIPS£9.091,365 rev

1y ago

Philips Avent Natural Response Baby Gift Set 4 Natural Response Baby Bottles 260 ml with T3 (1 m+ Teats) SCY903/61

PHILIPS£20.102,366 rev

2y ago

What buyers say about philips avent

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall39%

“Amazing quality”

Value For Money7%

“Worth it”

Size-Overall7%

“I also like the size”

Leak-Proof5%

“No leakage”

Breastfeeding Friendly5%

“Best bottle for breast fed babies”

Ease Of Cleaning5%

“Easy clean”

Advertised Vs Actual Product4%

“Exactly what I wanted”

Ease Of Feeding3%

“has been so important since theyve been feeding”

Ease Of Use2%

“Does the job quickly”

Design-Overall2%

“Good design”

What buyers complain about

Value For Money15%

“Its a bit pricey”

Quality-Overall10%

“The teats are not the best”

Durability9%

“Good quality only lasts 3 months”

Functionality-Overall9%

“nothing worked”

Ease Of Feeding4%

“She was crying the whole feed”

Size-Overall3%

“didn't suit baby”

Moist/Dry3%

“doesnt dry it”

Leak-Proof3%

“use to leak”

Design-Overall3%

“The design is over complicated for no reason”

Advertised Vs Actual Product3%

“It shows you can return the item in description of the product page. But it is non refundable. I got fooled.”

Top return reasons

Size-Overall38%

Defective Material/Parts11%

Functionality-Overall9%

Compatibility-Overall6%

Moist/Dry6%

Product Condition6%

Value For Money4%

Smell3%

Leak-Proof2%

Durability2%

Common questions

Is philips avent profitable to sell on Amazon United Kingdom?: The niche generates £115K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (43/100).
How competitive is the philips avent niche?: 2 brands and 61 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in philips avent?: Top complaints mined from reviews: Value For Money, Quality-Overall, Durability. The return rate is 0.3%.
When does demand for philips avent peak?: Demand peaks in Mar; the busiest month runs 2.1× the quietest.
What does it cost to enter the philips avent niche?: Listings span £4.87–£72.78; the average listing price is £19.26 (sweet spot $15–$100). The average incumbent carries 5,020 reviews — the moat a new listing must climb.