Personalised Baby Gifts

Shoppers searched for this 535K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months

535K

Growth, 90 days vs prior 90

-7.9%

Conversion, latest week

1.6%

Market size, estimated

£122Ka year

Peak month

December1.3× the quietest month

Top search term

personalised baby gifts240K searches a year

Listings sell for £14.52 on average, from £3.37 to £37.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £14.52 that is £0 to £1K a year per listing.

Average price

£14.52under the $15 to $100 sweet spot

Price range

£3.37–£37.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #243 within Gifts & Keepsakes. It carries 2,073 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

65%

Out of stock, average day

7.6%

Average rank

#243in Gifts & Keepsakes

Average rating

4.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,073per listing

Listings tracked

141

29 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

29

Successful launches

7Amazon's first-year sales bar

Average brand age

38 months