Is penguin night light profitable to sell on Amazon United Kingdom?

The niche generates £37K/yr across 5 tracked products. 90-day search growth is -28.3%. Flapen's verdict: Skip it (33/100).

How competitive is the penguin night light niche?

2 brands and 27 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in penguin night light?

Top complaints mined from reviews: Durability, Functionality-Overall, Charging. The return rate is 2.2%.

When does demand for penguin night light peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the penguin night light niche?

Listings span £10.68–£20.87; the average listing price is £16.44 (sweet spot $15–$100). The average incumbent carries 2,341 reviews — the moat a new listing must climb.

penguin night light

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£16.44

avg listing price — sweet spot $15–$100

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£10.68–£20.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,341.4

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-28.3%

90-day search growth — must beat 0% to launch

Market size

Bad£37K

£37K/yr · 30K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, penguin night light is a £37K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

penguin night light market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: £25K–£33K; units × avg price
Conversion rate: 7.5%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.8%
Avg brand age: 33 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Tommee Tippee96%
ZKLiLi4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -28.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top penguin night light search terms

tommee tippee night light10K/yr -23.8%7.4% conv.
tommee tippee light4K/yr -23.3%8.1% conv.
penguin night light6K/yr -30.4%5.1% conv.
penguin light6K/yr -37.4%4.2% conv.
penguin lamp3K/yr -38.0%0.9% conv.

All search terms

Top penguin night light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tommee Tippee GroEgg2 Toddler Nightlight LED Colour-Changing with Digital Room Temperature Display for Safer Sleep Adjustable Brightness Silicone Shell USB Rechargeable

Tommee Tippee£16.184.4★6,417 rev

Tommee Tippee 2-in-1 Portable Penguin Nursery Night Light Reassuring Portable Egg Light to Promote Independent Sleep Adjustable Brightness USB-Powered

Tommee Tippee£20.874.7★1,992 rev

Tommee Tippee Dreammaker Baby Sleep Aid Developed with Scientists LED Red Nightlight Adjustable Brightness and Pulsing Glow Automatic CrySensor Soothes with Pink Noise

Tommee Tippee£14.454.0★2,347 rev

ZKLiLi Cute Penguin Night Light Penguin Lights for Boys Girls Nightlight Kids Teens Room Decor Silicone Animal Night Lamp (Penguin)

ZKLiLi£10.684.5★63 rev

Tommee Tippee Groclock Sleep Trainer Clock Alarm Clock and Nightlight for Young Children USB-Powered White 499055

Tommee Tippee£20.044.1★888 rev

Newest

by launch date

ZKLiLi Cute Penguin Night Light Penguin Lights for Boys Girls Nightlight Kids Teens Room Decor Silicone Animal Night Lamp (Penguin)

ZKLiLi£10.6863 rev

3y ago

Tommee Tippee Groclock Sleep Trainer Clock Alarm Clock and Nightlight for Young Children USB-Powered White 499055

Tommee Tippee£20.04888 rev

5y ago

Tommee Tippee Dreammaker Baby Sleep Aid Developed with Scientists LED Red Nightlight Adjustable Brightness and Pulsing Glow Automatic CrySensor Soothes with Pink Noise

Tommee Tippee£14.452,347 rev

5y ago

Tommee Tippee GroEgg2 Toddler Nightlight LED Colour-Changing with Digital Room Temperature Display for Safer Sleep Adjustable Brightness Silicone Shell USB Rechargeable

Tommee Tippee£16.186,417 rev

6y ago

Tommee Tippee 2-in-1 Portable Penguin Nursery Night Light Reassuring Portable Egg Light to Promote Independent Sleep Adjustable Brightness USB-Powered

Tommee Tippee£20.871,992 rev

6y ago

What buyers say about penguin night light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow15%

“Bright night light”

Quality-Overall14%

“Good quality”

Temperature Control12%

“it gives the exact temperature of the room for our ease with our newborn”

Sleep Quality11%

“Makes baby calm”

Ease Of Use9%

“Easy to use”

Advertised Vs Actual Product5%

“It does what its meant to”

Value For Money4%

“Great value for money”

Night Vision4%

“Great for night feeds”

Portability3%

“easy to travel with”

Durability2%

“Well see how long it lasts”

What buyers complain about

Durability14%

“Breaks very fast”

Functionality-Overall11%

“does not work”

Charging9%

“NO BATTERY/ NOT RECHARGEABLE”

Temperature Control8%

“Not that great with room temperature”

Measurement/Reading Accuracy6%

“Inaccurate”

Brightness/Shine/Glow6%

“Poor brightness”

Size-Overall6%

“Small size”

Quality-Overall6%

“Its a cheap produced product”

Color5%

“Its a horrible grey colour like a computer from the early 90s”

Value For Money4%

“I think its too expensive”

Top return reasons

Functionality-Overall19%

Brightness/Shine/Glow15%

Defective Material/Parts10%

Charging10%

Measurement/Reading Accuracy5%

Size-Overall5%

Temperature Control5%

Connectivity-Overall5%

Color3%

Advertised Vs Actual Product3%

Common questions

Is penguin night light profitable to sell on Amazon United Kingdom?: The niche generates £37K/yr across 5 tracked products. 90-day search growth is -28.3%. Flapen's verdict: Skip it (33/100).
How competitive is the penguin night light niche?: 2 brands and 27 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in penguin night light?: Top complaints mined from reviews: Durability, Functionality-Overall, Charging. The return rate is 2.2%.
When does demand for penguin night light peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the penguin night light niche?: Listings span £10.68–£20.87; the average listing price is £16.44 (sweet spot $15–$100). The average incumbent carries 2,341 reviews — the moat a new listing must climb.