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Paw Patrol Water Bottle

Fail

Shoppers spend an estimated $30K a year here, so Paw Patrol Water Bottle is a Fail.

Flapen Score
45
45 / 100
Ranks 372 of 638 Baby Products niches · −2 vs the category median of 47
Market size
£30K/yr69K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
50%top-5 click share · 10 brands · 23 sellers

Flapen Score

Paw Patrol Water Bottle against its category

The dotted line is the Baby Products average. Past it, Paw Patrol Water Bottle is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Water Bottle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paw Patrol Water Bottle 69K times last year and spent an estimated £30K. The top 5 brands take 91% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
5.1%
Market size, estimated
£30Ka year
Peak month
August1.6× the quietest month
Top search term
paw patrol water bottle31K searches a year

02 · Price

A sale here is worth £8.66.

Listings sell for £8.66 on average, from £5.24 to £17.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.66 that is £0 to £866 a year per listing.

Average price
£8.66under the $15 to $100 sweet spot
Price range
£5.24–£17.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£866
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #2,410 within Nursing & Feeding. It carries 619 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
80%
Out of stock, average day
8.7%
Average rank
#2,410in Nursing & Feeding
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
619per listing
Listings tracked
25

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Paw Patrol Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

23

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

6%

  • Brand 145%
  • Brand 218%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (4 brands, 6%)

Demand

Paw Patrol Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Paw Patrol Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol water bottle31K/yr
  • paw patrol bottle20K/yr
  • paw patrol cup10K/yr
  • paw patrol water bottle kids7K/yr
  • paw patrol drinks bottle1K/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Water Bottle

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Durability”
0.7%of orders come back
“Easily broken”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Paw Patrol Water Bottle questions

Answered from the same tracked data.