pampers size 4 nappy pants
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great£20.62avg listing price — sweet spot $15–$100
Price range
Great£6.23–£42.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£116K£116K/yr · 53K searches
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,006.29avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, pampers size 4 nappy pants is a £116K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Feb. Verdict: Skip it — 48/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
pampers size 4 nappy pants market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £103K–£124K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
73
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
0%
- Pampers71%
- by Amazon17%
- Heekcaa5%
- Naty4%
- Kit & Kin2%
- Bambo Nature1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top pampers size 4 nappy pants search terms
- pampers pants size 412K/yr
- pampers size 4 pants10K/yr
- nappy pants size 410K/yr
- size 4 nappy pants4K/yr
- pampers pull ups size 45K/yr
- size 4 pull up nappies3K/yr
- pull ups size 42K/yr
- pull up nappies size 42K/yr
- pampers nappy pants size 43K/yr
- pampers size 4 nappy pants2K/yr
Top pampers size 4 nappy pants products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pampers Premium Protection Nappy Pants Size 4 168 Nappies 9kg-15kg Monthly Pack + Pampers Harmonie Aqua Baby Wipes 1 pack of 10 Wipes
Pampers£37.494.7★3,057 rev
Pampers Baby-Dry Characters Paw Patrol Nappy Pants S4
Pampers£31.824.7★2,617 rev
by Amazon Disney Nappy Pants Size 4 (9-15 kg) 80 Count White (Previously a Mama Bear brand same product)
by Amazon£11.834.2★7,046 rev
Pampers Baby-Dry Pants Size 4 Nappy Pants
Pampers£18.854.6★10,560 rev
by Amazon Disney Nappy Pants Size 4 (9-15 kg) 160 Count (2 Packs of 80) White - Monthly Pack (Previously a Mama Bear brand same product)
by Amazon£19.254.2★7,048 rev
Newest
by launch date
PAMPERS Pants Nappies Pull-ON Size 4 Maxi 66 Pack
Pampers£16.661 rev
Pampers Baby-Dry Paw Patrol Edition Size 4 222 Nappies 9kg-14kg Monthly Pack Up to a 100% Leak-Free & Comfortable Night
Pampers£35.361,762 rev
Pampers Harmonie Nappy Pants Size 4 168 Nappies 9kg-15kg Monthly Pack Gentle Skin Protection and 360 Comfort Fit
Pampers£42.391,804 rev
Pampers Night Nappy Pants Size 4 180 Nappies 9kg-15kg
Pampers£36.08813 rev
Pampers Baby Dry Nappy Pants Size 4 72 Nappies 9kg-15kg Jumbo+ Pack
Pampers£14.705 rev
Trending
90-day click momentum
Potty Training Pants for Boys Girls6 Packs Reusable Baby Toddler Training Pants Soft Washable 2-6 Years (as8 Age 3_Years Regular Blue)
Heekcaa£19.494.2★
Pampers Night Nappy Pants Size 4 180 Nappies 9kg-15kg
Pampers£36.084.5★
Pampers Baby-Dry Nappy Pants Size 4 9-15kg White 23 Count
Pampers£7.984.6★
Pampers Baby-Dry Nappy Pants Size 4 38 Nappies 9kg-15kg Essential Pack 360 Fit To Help Prevent Gaps And Leaks
Pampers£6.284.6★
Pampers Baby Dry Nappy Pants Size 4 72 Nappies 9kg-15kg Jumbo+ Pack
Pampers£14.704.8★
What buyers say about pampers size 4 nappy pants
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“comfort”
“Amazing value”
“They fit really well”
“Great quality and no leaks”
“cute design with the cute pictures”
“Not very difficult to put on”
“*they are nice and soft, therfore easy to move around”
“Was very absorbent as stated”
“They are also nice and thin, and they don't become very bulky”
What buyers complain about
“Not happy with as it leaks”
“The lack of absorbancy has given our son extremely bad nappy rash to the point he's in severe discomfort”
“also feel quite wet inside”
“Terrible chemical smell”
“It just becomes more a mess”
“Very poor value for money”
“Too thin”
“Not good nappies are hard”
“Literally there is no difference in terms of absorbency features between these”
“Rubbish”
Top return reasons
Common questions
- Is pampers size 4 nappy pants profitable to sell on Amazon United Kingdom?
- The niche generates £116K/yr across 21 tracked products. 90-day search growth is +1.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the pampers size 4 nappy pants niche?
- 6 brands and 73 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in pampers size 4 nappy pants?
- Top complaints mined from reviews: Leak-Proof, Allergies, Moist/Dry. The return rate is 0.1%.
- When does demand for pampers size 4 nappy pants peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the pampers size 4 nappy pants niche?
- Listings span £6.23–£42.39; the average listing price is £20.62 (sweet spot $15–$100). The average incumbent carries 4,006 reviews — the moat a new listing must climb.