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Pampers Size 4 Nappy Pants

Fail

The top 5 brands take 99% of clicks, so Pampers Size 4 Nappy Pants is a Fail.

Flapen Score
48
48 / 100
Top 46% of 638 Baby Products niches · +1 vs the category median of 47
Market size
£116K/yr53K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
56%top-5 click share · 6 brands · 73 sellers

Flapen Score

Pampers Size 4 Nappy Pants against its category

The dotted line is the Baby Products average. Past it, Pampers Size 4 Nappy Pants is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pampers Size 4 Nappy Pants market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pampers Size 4 Nappy Pants 53K times last year and spent an estimated £116K. The top 5 brands take 99% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
10.6%
Market size, estimated
£116Ka year
Peak month
February1.6× the quietest month
Top search term
pampers pants size 412K searches a year

02 · Price

A sale here is worth £20.62.

Listings sell for £20.62 on average, from £6.23 to £42.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £20.62 that is £5K to £10K a year per listing.

Average price
£20.62inside the $15 to $100 sweet spot
Price range
£6.23–£42.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Nappy Changing. It carries 4,006 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#112in Nappy Changing
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,006per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Pampers Size 4 Nappy Pants products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

73

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

0%

  • Brand 171%
  • Brand 217%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Pampers Size 4 Nappy Pants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Pampers Size 4 Nappy Pants search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pampers pants size 412K/yr
  • pampers size 4 pants10K/yr
  • nappy pants size 410K/yr
  • size 4 nappy pants4K/yr
  • pampers pull ups size 45K/yr
  • size 4 pull up nappies3K/yr
  • pull ups size 42K/yr
  • pull up nappies size 42K/yr
  • pampers nappy pants size 43K/yr
  • pampers size 4 nappy pants2K/yr

Reviews and returns

What reviews say buyers love and hate about Pampers Size 4 Nappy Pants

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Leak-Proof”
0.1%of orders come back
“Not happy with as it leaks”
A buyer, on “Leak-Proof”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pampers Size 4 Nappy Pants questions

Answered from the same tracked data.