Owlet Smart Sock

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months

267K

Growth, 90 days vs prior 90

-15.6%

Conversion, latest week

2.6%

Market size, estimated

£1.2Ma year

Top search term

owlet smart sock124K searches a year

Listings sell for £167.58 on average, from £87.90 to £232.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £167.58 that is £17K to £42K a year per listing.

Average price

£167.58above the $15 to $100 sweet spot

Price range

£87.90–£232.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£17K–£42K

Returns

6.3%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #13 within Safety Equipment. It carries 1,730 reviews at 3.86 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

13.7%

Average rank

#13in Safety Equipment

Average rating

3.86 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,730per listing

Listings tracked

8

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

42 months