Nova Hair Dye Shampoo

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

-19.5%

Conversion, latest week

3.0%

Market size, estimated

£45Ka year

Peak month

August4.3× the quietest month

Top search term

nova hair dye shampoo36K searches a year

Listings sell for £19.34 on average, from £13.54 to £32.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £19.34 that is £2K to £5K a year per listing.

Average price

£19.34inside the $15 to $100 sweet spot

Price range

£13.54–£32.20

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

£2K–£5K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #1,445 within Health & Baby Care. It carries 110 reviews at 3.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

83%

Out of stock, average day

15.4%

Average rank

#1,445in Health & Baby Care

Average rating

3.75 starsAmazon United Kingdom average 4.36 stars

Average reviews

110per listing

Listings tracked

6

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

22 months