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Nova Hair Dye Shampoo

brand-locked demand (top 5 brands take 100% of clicks) — Nova Hair Dye Shampoo doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 478 of 638 Baby Products niches · −6 vs the category median of 47

Market size 11Growth 15Conversion 38Competition 5Returns 97Price range 89Avg price 86Brand share 0Review moat 95Quality gap 98
This niche Category average · 638 niches

Is Nova Hair Dye Shampoo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Nova Hair Dye Shampoo is a £45K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 41/100.

Nova Hair Dye Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.5% over the last 90 days and 3.0% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr3K
Search volume / yr-19.5%77K
Conversion rate3.0%
Avg price£19.34

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 80
Top-5 product click share94%
Open market0%
Avg brand age22 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement67%
New entrants (1y)4· 2 succeeded
Avg rating3.8★
Avg reviews110

Top Nova Hair Dye Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£14K£20K£27K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

80

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • NOVA SHAMPOO57%
  • Katslyn14%
  • Nova Hair13%
  • Asheyya9%
  • Liameph7%
  • Open — no brand owns it (0%)

Nova Hair Dye Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR3.0%Products6Brands5Top 5 Brands100%OOS Rate15.4%Rating3.8★Reviews110Avg BSR#1,445
13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.3×

Top Nova Hair Dye Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nova hair dye shampoo36K/yr
  • nova hair3K/yr
  • nova hair dye shampoo dark brown3K/yr
  • nova shampoo1K/yr
  • nova hair dye shampoo black3K/yr
  • nova hair dye2K/yr
  • nova hair dye shampoo light brown1K/yr
  • nova hair shampoo2K/yr
  • novahair instant dye shampoo572/yr
  • nova hair dye shampoo for men309/yr

What reviews say buyers love and hate about Nova Hair Dye Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall33%

Good Quality

Advertised Vs Actual Product33%

Product is as described

Ease Of Use17%

Easy to use

Coverage17%

good colour coverage

What buyers complain about

100% of reviews
Color25%

The colour fades out quickly

Value For Money17%

that was a wast of money

Allergies17%

It's full of chemicals very itchy

Adhesion/Stickiness8%

Bad product - its very gluey

Smell8%

It came out like black tar there was no smell or anything

Nova Hair Dye Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
24%
2Advertised Vs Actual Product
15%
3Paint Quality
12%
4Ingredients-Overall
12%
5Color
12%

Common Nova Hair Dye Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nova Hair Dye Shampoo 41/100 on Amazon United Kingdom — Skip it. The niche generates £45K/yr across 6 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -19.5% over the last 90 days.
Search demand for Nova Hair Dye Shampoo on Amazon United Kingdom peaks in Aug–Sep–Oct, where the busiest month runs 4.3× the quietest.